ANNA NAGAR - Virtuous Retailmuji cole haan adidas homecourt opening in india 1st h&m hunkemoller...
Transcript of ANNA NAGAR - Virtuous Retailmuji cole haan adidas homecourt opening in india 1st h&m hunkemoller...
A N N A N AGA R
“IN ORDER TO BE IRREPLACEABLE ONE MUST
ALWAYS BE DIFFERENT.” –
COCO CHANEL
Our Design Inspiration The Madras Check, bright, lively and instantly recognisable, has been internationally fashionable since the 18th century. Retaining its popular appeal the pattern evolved and developed over the years, like the city from which it takes its name.
A NEW METROPOLITAN CENTER FOR CHENNAI
Owned, developed and managed by
CONTENTS 09 / DESIGNED FOR RETAIL INNOVATION 27 / EXPERIENCE A LIFESTYLE BEYOND RETAIL 37 / LOCATION AT THE HEART OF IT ALL 47 / IT’S NOT JUST SHOPPING, IT’S VIRTUOUS RETAIL
DESIGNED
INNOVATION FOR RETAIL
Inspired by the soaring Gopurams of the temples of Chennai, and the technicolor of Madras Check, Virtuous Retail, collaborating with international architects BroadwayMalyan, have designed the retail destination for Chennai. Offering 1 million sq ft of high quality retail opportunities, this 1.84 million sq ft LEED Gold certified centre, forms the strategic focus of a 42 acre mixed-use development. This striking contemporary addition to Chennai's rich heritage will redefine the city's landscape.
CONTEMPORARY
BY CHENNAI DESIGN, INSPIRED
11 VR CHENNAI | DESIGN
13 VR CHENNAI | DESIGN
THE HOLY GARDEN
A PERFECT BLEND OF RETAIL CONCEPTS WITH CLEAR CONNECTIONS AND BRANDING OPPORTUNITIES
Building on successful Virtuous Retail centre layouts, the interior of VR Chennai offers a long curved interior for exceptional visibility, circulation, and ample space for events and eye-catching branding.
Punctuating this journey are three significant spaces, The Sanctum, The Sacred Precinct and the Holy Garden (shown here).
With thoughtful design and careful selection of high quality materials, each of these areas engages visitors and provides a distinct rhythm to the retail experience, resulting in longer dwell times.
15 VR CHENNAI | DESIGN
At VR Chennai, whatever the retail question, there is an answer to be discovered among high-gloss fast fashion, speciality shops and trend-setting boutiques.
A MAGNET FOR SHOPPERS,FASHIONISTAS, COOL
HUNTERS AND THEIR FANS
DESTINATION RETAIL
17 VR CHENNAI | DESIGN
THE SACRED PRECINCT
COMMUNITY SPACE FOR FRIENDS AND FAMILY
19 VR CHENNAI | DESIGN
GLOBAL MEETS LOCAL INTERNATIONAL FASHION
BRANDS INTERWOVEN WITH LOCAL HERITAGE MARQUES CREATE A COMPELLING MIX
21 VR CHENNAI | DESIGN
THE INNER SANCTUM
RETAIL IN THE ROUND: SPACE, LIGHT AND SUBLIME SHOPPING AT THE HEART OF VR CHENNAI
23 VR CHENNAI | DESIGN
LIVELY HEART OF THE COMMUNITY – A ONE STOP SHOP FOR EVERYDAY NECESSITIES
CONVENIENCE MATTERS
VR Chennai includes a leading supermarket and DIY superstore that, along with a multitude of service outlets, will ensure the wide primary catchment area is never caught short for essentials.
25 VR CHENNAI | DESIGN
AT THE CENTRE OF CHENNAI LIVING
A HOP, SKIP AND JUMP FOR 2,500 FAMILIES
VR Chennai is unique in that it offers direct access from multiple entrances, reached by beautiful landscaped walkways. Surrounding residents are drawn into the main retail spaces through a generous and energised public realm with a distinct high street feel.
A LIFESTYLE
EXPERIENCE
BEYOND RETAIL
29 VR CHENNAI | AMENITIES
SOMETHING DIFFERENT ON EVERY LEVEL
Features abound at VR Chennai and its not just shopping and great food that will draw the crowds.
For business there are branded offices and collaborative workspaces for entrepreneurs, freelancers and start-ups.
Chennaites will appreciate the multitude of entertainment options, that include: a 10-screen cinema, featuring Gold Class and IMAX, a fitness centre, luxury spa, roof-top tennis courts and swimming pool.
VR CHENNAI OFFERS MORE THAN BRANDS AND BEVERAGES TO ATTRACT CHENNAITES AND TOURISTS OF EVERY AGE AND ASPIRATION
31 VR CHENNAI | AMENITIES
SIMPLE TO POP IN EASY TO STAY LONGER
WHAT’S FRESH, WHAT’S SEASONAL, WHAT’S HAPPENING IS ALWAYS CENTRE STAGE AT VR CHENNAI
EPICUREAN DELIGHTS UNIQUE CONCEPTS AND INTENSE LOCAL FLAVOURS FUSE TO DELIVER AN UNFORGETTABLE DINING EXPERIENCE
The F&B offering at VR Chennai is set to revolutionise the city’s dining landscape.Reputed names will offer fine dining, quick service restaurants, casual dining, cafe-culture, both indoors and al fresco, over multiple levels.
The famous Food Box concept will make its debut in Chennai with 22 kitchens and 4 kiosks serving both international and local cuisine.
In addition, a themed lounge will offer space to socialise and unwind.
33 VR CHENNAI | AMENITIES
EPICUREAN DELIGHTS UNIQUE CONCEPTS AND INTENSE LOCAL FLAVOURS FUSE TO DELIVER AN UNFORGETTABLE DINING EXPERIENCE
35 VR CHENNAI | AMENITIES
A PUBLIC REALM BUZZING WITH EVENTS AND ACTIVITY DELIVERS A MEMORABLE EXPERIENCE FOR SHOPPERS AND MAXIMISES TRADING
EXCITEMENT EVERY DAY
At VR Chennai, a carefully curated program of activities facilitates a social and community hub.
With themed decor and activities throughout the year, holiday times will always have something new to see, do and interact with.
Tapping into the city’s rich cultural fabric, visitors will enjoy an events program that includes: the best of traditional dance, local theatre, jazz recitals, rock concerts, book reading clubs, TED talks, awards shows and much more.
AT THE HEART OF IT ALL
LOCATION
39 VR CHENNAI | LOCATION
5.3M Chennai city population
6THlargest Indian city
2NDhighest literacy rate
ECONOMIC HUB FOR MANUFACTURING, AUTOMOBILE
AND IT SERVICES
1.2M HOUSEHOLDS EARNING
MORE THAN INR 1,000,000 PA
24% AVERAGE HOUSEHOLD
EXPENDITURE ON RETAIL *as percentage of the annual income
98.6%OCCUPANCY ACROSS
GRADE A RETAIL
HIGH PROPORTION OF QUALITY CONSUMERS
CURRENTLY ONLY 4 GRADE A MALLS IN CHENNAI
THE RECOGNIZED GATEWAY TO SOUTH INDIA
Chennai is ever evolving and its progress has been recognised in 2015 when it was featured in Lonely Planet's ‘Top 10 places to visit’ along with a National Geographic recommendation as a ‘Global Top 10 food city’. This is a city that is making its mark on the world stage.
WHY CHOOSE CHENNAI
THE FOURTH LARGEST ECONOMY IN INDIA WITH HUGE GROWTH POTENTIAL
500m
1km
5km
10km
CHENNAI
ANNANUR
KORATTUR
VILLIVAKKAM
PERAMBUR
KILPAUKANNA NAGAR
MOGAPPAIR
KOYAMBEDU
NUNGAMBAKKAM
GUINDY
WASHERMANPET
RAMAPURAM
PATTABIRAM
MANGADU
THIRUVERKKADU
THIRUMULLAIVOYAL
VR
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Affluent Catchment
Super Primary Catchment 5min drive time, 50,000 people, average purchasing power INR 181,000 per capita
Primary Catchment 15min drive time, 1.2m people average purchasing power INR 178,000 per capita
Secondary Catchment 30min drive time, 5m people, average purchasing power INR 231,000 per capita
Airport
Rail Station
Bus Terminal
River Cooum
River Adyar
Outer Ring Road
Inner Ring Road
A rich immediate catchment area of 1,400 upscale residential units (that will increase to 3,800 by 2018).
A super primary catchment area of Anna Nagar and a primary catchment comprising the upscale residential neighbourhoods of Kilpauk, Mogappair and Nungambakkam.
Capital values in these areas are comparable to other wealthy catchments across the city ensuring a high spending hub.
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R I V E R C O O U M
V R C H E N N A I
ARUMBAKK AM FLYOVER
JN
H45
AW
AH
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EHR
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Prime LocationVR Chennai is strategically positioned in Anna Nagar which is part of the prime growth corridor of the city.
Access by car is effortless, enabled by close proximity to National Highway 4, 45 and 205.
The development sits a 10-minute walk from a metro station ensuring that Chennaites from all over the city will have access to a unique retail experience.
Motorways
Rivers
Metro line
Metrozone: captive residential campus
School
Corporate housing
Residential college
Hospital
3,800 upscale residential units
Pedestrian
Service
Vehicular
Paved walkway
Pedestrial walkway
Connectivity
Key Landmarks
Access & Circulation
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Prime LocationVR Chennai is strategically positioned in Anna Nagar which is part of the prime growth corridor of the city.
Access by car is effortless, enabled by close proximity to National Highway 4, 45 and 205.
The development sits a 10-minute walk from a metro station ensuring that Chennaites from all over the city will have access to a unique retail experience.
Motorways
Rivers
Metro line
Metrozone: captive residential campus
School
Corporate housing
Residential college
Hospital
3,800 upscale residential units
Pedestrian
Service
Vehicular
Paved walkway
Pedestrial walkway
Connectivity
Key Landmarks
Access & Circulation
VR CHENNAI | LOCATION
ANNA NAGAR WESTBUS DEPOT
ICF COACH FACTORY
THIRUMANGALAMFLY OVER
THIRUMANGALAMMETRO STATION
CENTRAL GOVT.STAFF QUARTERS
OVERHEAD TANK
TOWER PARK
ROUND"TANA"
6+2 RESIDENCEQUARTERS
PILLAYAR KOIL ST
J.N.ROAD
IOB STAFFCOLLEGE
METROZONEENTRY
METROZONERESI. TOWERS
KILPARKCEMETERY
KENDRIYA VIDYALAYA
SCHOOL
AYYAPPATEMPLE
ANNA NAGAR WESTBUS DEPOT
ICF COACH FACTORY
THIRUMANGALAMFLY OVER
THIRUMANGALAMMETRO STATION
CENTRAL GOVT.STAFF QUARTERS
OVERHEAD TANK
TOWER PARK
ROUND"TANA"
6+2 RESIDENCEQUARTERS
PILLAYAR KOIL ST
J.N.ROAD
IOB STAFFCOLLEGE
METROZONEENTRY
METROZONERESI. TOWERS
KILPARKCEMETERY
KENDRIYA VIDYALAYA
SCHOOL
AYYAPPATEMPLE
IT’S NOT JUST
VIRTUOUS RETAIL
SHOPPING, IT’S
Arena, Kanakpura Road, Bengaluru
VR CHENNAI | CREDENTIALS
WHO VR
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VR Chennai, Anna Nagar
VR Bengaluru, Whitefield Main Road Pune, City CentreVR Surat, Dumas Road
Powered by new jobs, driven by rising living standards, India is delivering on its global retail promise. But unleashing latent demand takes local knowledge. Out of the success of Surat and Begaluru comes Virtuous Retail’s expertise to match customer profiles with the right offer for Chennai, tailoring the retail experience to perfection.
Founded in 2007, Virtuous Retail has a pan-India presence with 5 lifestyle centres in 4 of India’s top cities, totalling approx~ 5 million sq ft, delivering international quality retail to affluent communities.
4 OF THE TOP 9 MARKETS
TRANSPORTCONNECTIVITY
PREMIUMMICRO-MARKETS
DIGITALCONNECTIVITY
Economic Development
•Population
•Internet
Penetration•
Retailer Performance
Catchment Potential
• Prosperity to Spend
• High Growth
Corridors•
Dense Residential Areas
Integrated with public transport
•Captive transport
services •
Pedestrian access •
Focus on walkability
Modern Infrastructure
• Network Effect
•Active on Social
Platforms•
Focus on Omnichannel
Experience
SITE SELECTION CRITERIA
VR CHENNAI | TOP CREDENTIALS
286,575SOCIAL MEDIA USERS
1,948TWITTER
282,192FACEBOOK
VR SURAT IS RATED AS THE
TOP ATTRACTION BY TRIPADVISOR
1,372OTHERS
VR DIFFERENT
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RETAIL AWARDS
AWARDS FOR VR SURAT
AWARDS FOR VR BENGALURU
Including and celebrating local culture through
art and events
CONNECTING COMMUNITIES
MASTER RETAILER
APPROACHLeading the way,
innovating and curating fresh concepts
PREMIUM LIFESTYLE
EXPERIENCESAttracting major
international brands
ART OF PLACEMAKING
User-friendly memorable destinations
AWARDS & RECOGNITION
SOCIAL MEDIA EXPOSURE
The runaway success of VR flagship destinations in Surat and Bengaluru has been recognised and decorated by the industry.
Online activation is core to VR's overall marketing and engagement strategy and this has resulted in a direct line to a wide group of consumers.
https://www.facebook.com/VRBengaluruhttps://twitter.com/VRBengaluru
https://www.facebook.com/VRSurathttps://twitter.com/VRSurat*Accurate as of May 2016 *Accurate as of May 2016
100+CURATED EVENTS
>20%EVENT DRIVEN
FOOTFALL UPLIFT
69INTERNATIONAL
BRANDS
MUJICOLE HAAN
ADIDAS HOMECOURT
OPENING IN INDIA
1ST
H&MHUNKEMOLLER
OPENING IN SOUTH INDIA
1ST
H&MSUPER DRY
ZARAMARKS & SPENCER
SWAROVSKI+ MANY MORE
OPENING IN CITY / REGION
1ST
FOOD BOXCARDS ISSUED SINCE OPENING
SKYDECKROOF TOP EVENT SPACES
39,500 sq ft UNIQUE CURATEDENVIRONMENTS
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336,480
PICNIC DESTINATIONDUMAS SQUARE
STREAT: FOOD HAVENMAGDALLA PLAZA
FESTIVAL PARKCENTER COURTTHE RUNWAY
THE ARCFREE PLAYFOODBOXSKYDECK
I LOVE BLRGARDEN CITY
THE MAGIC CIRCLETHE MAGIC GARDEN
THE WHITEFIELD ARMSBENGALURU MURAL
G1-A
NC
HO
RG
0-L118299 sqft
G59-A
NC
HO
RG
0-L13767 sqft
G36
MIN
I AN
CH
OR
G0-L1
4392 sqftG
36-AN
CH
OR
G0-L1
6168 sqft
G58-A
NC
HO
RG
0-L13627 sqft
G7-A
NC
HO
RG
0-L123358 sqft
G27-A
NC
HO
R3735 sqft
G27-A
NC
HO
R1765 sqft
TRA
NS
FO
RM
ER
RO
OM
G9
RE
TAIL
600sqft
G10
RE
TAIL
695 sqft
G53
RE
TAIL
366 sqft
G54
RE
TAIL
603 sqft
AH
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AH
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LEC
TRIC
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RO
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HO
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ME
ZZ
AN
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EA
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TRA
NC
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NO
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EN
TRA
NC
E
SO
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EN
TRA
NC
E
AH
U
G2-F
&B
958 sqft
G3-R
ETA
IL1205 sqft
G4-R
ETA
IL1281 sqft
G5-R
ETA
IL840 sqft
G6-R
ETA
IL1625 sqft
G42-R
ETA
IL872 sqft
G39-R
ETA
IL753 sqft
G43-R
ETA
IL872 sqft
G44-R
ETA
IL872 sqft
G45-R
ETA
IL872 sqft
G46-R
ETA
IL1152 sqft
G47-R
ETA
IL991 sqft
G48-R
ETA
IL872 sqft
G55-R
ETA
IL797 sqft
G56-R
ETA
IL1012 sqft
G49-R
ETA
IL646 sqft
G50-R
ETA
IL549 sqft
G52-R
ETA
IL1109 sqft
G51-F
LAG
SH
IP1840 sqft
G41-R
ETA
IL689 sqft
G40-R
ETA
IL495 sqft
G6-R
ETA
IL1765 sqft
G11-F
&B
635 sqftG
13-F&
B947 sqft
G12-F
&B
484 sqft
G14-R
ETA
IL936 sqft
G15-R
ETA
IL904 sqft
G16-R
ETA
IL732 sqft
G17-R
ETA
IL516 sqft
G18-F
&B
796 sqft
G26-F
&B
1453 sqft
G28-F
&B
1453 sqft
G19-F
&B
1162 sqftG
20-RE
TAIL
1001 sqftG
21-RE
TAIL
1001 sqftG
22-RE
TAIL
1216 sqft
G24-R
ETA
IL1475 sqft
G25-R
ETA
IL1044 sqft
G23-A
NC
HO
RG
0-L212874 sqft
G29-R
ETA
IL2045 sqft
G30-R
ETA
IL
G32-F
&B
1453 sqftG
33-F&
B1453 sqft
G34-F
&B
1517 sqft
G57-F
&B
1300 sqftF
emale Toilet
Male Toilet
AH
U
ELE
CTR
ICA
LR
OO
M
G38-A
NC
HO
RG
0-L29795 sqft
WE
ST
EN
TRA
NC
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JNRM
HC G
2-F&
B1797 sqft
Fem
ale ToiletM
ale Toilet
M&
C
ELE
CTR
ICA
LR
OO
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ME
TER
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RO
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LOA
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AY
LOA
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ATRIU
M
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MATR
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7.00 m w
ide �re truck road
7.00 m w
ide �re truck road
7.00 m w
ide �re truck road
7.00 m w
ide �re truck road
Accurate as of 19 January 2016
VR
CH
ENN
AI
GR
OU
ND
FLOO
R
Anchor Stores
Mini Anchor Stores
Retail Inline Stores
F&B
For leasing and commercial enquiries, please contact:
Virtuous Retail Services Pvt. Ltd.40 Vittal Mallya Road 1st FloorBengaluru 560 001, [email protected]
“FASHIONS FADE, STYLE IS ETERNAL.”
–YVES SAINT LAURENT
Images are artist's impressions and are used solely for illustration purposes only and subject to change. Information pertaining to floor plans, dimensions and specifications may be subject to further change pending approval from the relevant authorities and facilities management team.
May 2016. Designed by www.wordsearch.sg
Owned, Designed and Managed by