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Anna Maria Vacations Increases Productivity and Outbound ... · Anna Maria Vacations was also...
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651-757-4900 [email protected] 9900 Hemingway Ave S., Cottage Grove, MN 55016 TRACK HOSPITALITY SOFTWARE CASE STUDY Challenge Overview Before TRACK Pulse, agents at Anna Maria Vacations could not effectively work out of the office besides email correspondence. Anna Maria Vacations was also curious of where their dollars were going, and how effective their campaigns actually were. Since you can’t track print, Anna Maria Vacations was looking for a way to get a better idea of where their marketing dollars were actually going, and if they were going to see a return. The last challenge Anna Maria Vacations faced was not knowing when their high-traffic call times were, and how to staff accordingly. Anna Maria Vacations Increases Productivity and Outbound Sales with TRACK Pulse Solution With TRACK Pulse, Anna Maria Vacations is now able to allow their agents to work outside of the office. With a simple login, agents are able to be just as effective while working remotely as they can in the office. With the campaign performance and call volume tools that come along with TRACK Pulse, Anna Maria Vacations can now see where their dollars are going, and keep track of how each of their campaigns is performing. There is no longer a concern as to where their dollars are going, since TRACK Pulse is able to give them that information. TRACK Pulse has allowed Anna Maria Vacations to track their call volume and discover what time of day brings the highest call volume. For Anna Maria Vacations, that time is 8-9 am. Results Anna Maria Vacations is now able to have agents working remotely, delivering the same results that they would get from in office agents. With the knowledge gained, Anna Maria Vacations is now able to put together better campaigns with elements of campaigns that have shown success in the past. Knowing that their highest traffic call times are 8-9 am, Anna Maria Vacations is able to staff accordingly. Before using TRACK Pulse, there were no agents working those hours. But with this knowledge, management has been able to make the appropriate scheduling changes and have the right amount of agents working at the right times. Went Live: November 19, 2015 Leads Collected thru 1/15/16: 755 Outbound Sales: $117,954.94 Units: 227 Location: Central West, Florida Website: www.annamaria.com Abandonment Rate: 8% Inbound Conversion Rate: 23.5% Res/Lead Rate: 27.45% Inbound Revenue: $11,689,819.79 Outbound Revenue: $1,128,554.27 (based on data collected from December 1, 2015 through November 30, 2016)
Transcript of Anna Maria Vacations Increases Productivity and Outbound ... · Anna Maria Vacations was also...
651-757-4900 [email protected] 9900 Hemingway Ave S., Cottage Grove, MN 55016
TRACK HOSPITALITY SOFTWARE CASE STUDY
Challenge OverviewBefore TRACK Pulse, agents at Anna Maria Vacations could not effectively work out of the office besides email correspondence. Anna Maria Vacations was also curious of where their dollars were going, and how effective their campaigns actually were. Since you can’t track print, Anna Maria Vacations was looking for a way to get a better idea of where their marketing dollars were actually going, and if they were going to see a return. The last challenge Anna Maria Vacations faced was not knowing when their high-traffic call times were, and how to staff accordingly.
Anna Maria Vacations Increases Productivity and Outbound Sales with TRACK Pulse
SolutionWith TRACK Pulse, Anna Maria Vacations is now able to allow their agents to work outside of the office. With a simple login, agents are able to be just as effective while working remotely as they can in the office. With the campaign performance and call volume tools that come along with TRACK Pulse, Anna Maria Vacations can now see where their dollars are going, and keep track of how each of their campaigns is performing. There is no longer a concern as to where their dollars are going, since TRACK Pulse is able to give them that information. TRACK Pulse has allowed Anna Maria Vacations to track their call volume and discover what time of day brings the highest call volume. For Anna Maria Vacations, that time is 8-9 am.
ResultsAnna Maria Vacations is now able to have agents working remotely, delivering the same results that they would get from in office agents. With the knowledge gained, Anna Maria Vacations is now able to put together better campaigns with elements of campaigns that have shown success in the past. Knowing that their highest traffic call times are 8-9 am, Anna Maria Vacations is able to staff accordingly. Before using TRACK Pulse, there were no agents working those hours. But with this knowledge, management has been able to make the appropriate scheduling changes and have the right amount of agents working at the right times.
Went Live: November 19, 2015
Leads Collected thru 1/15/16: 755
Outbound Sales: $117,954.94
Units: 227
Location: Central West, Florida
Website: www.annamaria.com
Abandonment Rate: 8%
Inbound Conversion Rate: 23.5%
Res/Lead Rate: 27.45%
Inbound Revenue: $11,689,819.79
Outbound Revenue: $1,128,554.27
(based on data collected from December 1, 2015
through November 30, 2016)
