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Anna Majó - Barcelona Activa - Defining value opportunity
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Transcript of Anna Majó - Barcelona Activa - Defining value opportunity
Barcelona Open to Business, Open to Innova3on
Chile , October 2014
Barcelona Urban Lab
3 - Defining Value opportunity
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THE NEED - Origins: Some ideas in 2005/2007 ( in 22@Barcelona)
• Business innovation can be fostered by the Administration? How ? What are the new models?
• Public Procurement can be a tool to promote innovation? How?
DEVELOPMENT UPTAKE / COMMERCIALITSATION
PRE-‐COMMERCIAL PROCUREMENTS
FIRST COMMERCIAL APLICATION
IDEA SOLUTION DESIGN PROTOTYPE FIRST TEST
COMMERCIAL PRODUCT/ SERVICE
Solution Exploration Prototyping
Original development of a limited volume of first products/services in the form of a test series. Commercialisation of products/services
(may include commercial development activities: e.g. quantity production, customisation, integration, etc).
NO LO CONSEGUIM
OS…
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Barcelona Urban Lab: Main concepts
Barcelona Urban Lab
Concepts: • Open Innovation • Public Procurement -> Innovative Public Procurement (for SMEs)
• 22@Barcelona , Innovation District • Barcelona, innovative City • Barcelona Smart City • Barcelona, the city of people, an inclusive City
Economic Promotion Objectives : • Promoting entrepreneurship, growth and business innovation • Systematization of innovation within the administration itself • Attracting investment and brand positioning • Efficiency and transparency in government spending
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Origins: 22@Barcelona The Innovation District (2000)
Barcelona Urban Lab
The Innovation District
55.000 new jobs
1500 companies
and insItuIons (45% of new creaIon)
70% of companies in 5 strategic sectors 10 universiIes,
25.000 students 12 R&D centers
Urban Economic Social – renewal transforma3on promo3on
Haga clic para modificar el estilo de título del patrón
1. Ci3zens: More and beXer products and soluIons for beXer municipal services.
2. Businesses: Real-‐life tesIng space for easier market access. Learn, shorten Ime to market and increase their compeIIveness.
3. Science and Technology : It’s a powerful tool for technology transfer, both locally and internaIonally.
4. Public administra3on: Facilitate the introducIon of new soluIons. InnovaIon as a brand related to Barcelona. Transparency and efficiency in public procurement.
A Barcelona experience: Urban Lab Benefits Barcelona Urban Lab
CLIENT/TARGETS & BENEFITS: Benefits for the different targets
THE OFFER /SERVICE – The Barcelona Urban Lab: Defini3on Defini3on Urban Lab is a tool to provide a space in the Barcelona to carry out tests and pilots on products and services that have an urban impact. The idea is to use of the city as an urban laboratory .
A Barcelona experience: Urban Lab DefiniIon
Barcelona Urban Lab
What it IS... /
What it IS NOT ...
What it IS... Ø a test space for products that have a direct implication
in the operation of the city or in the services provided by Barcelona City Council.
Ø a test space for hosting projects that provide benefits to the public and that solve unanswered needs.
Ø a test space for hosting projects that are in line with the objectives, priorities and lines of action of Barcelona City Council.
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What it IS NOT...
Ø a test space for existing products or services in the market or ones that are already being commercialized (showroom).
Ø a test space for innovative products that have no direct benefit for the City Council’s administration or for the public.
Ø a source of funding for innovative projects. Ø It entails no commitment by Barcelona City Council for the long-term implementation of the solution tested
within the framework of Barcelona Urban Lab.
A Barcelona experience: Urban Lab DefiniIon
Barcelona Urban Lab
THE OFFER /SERVICE – The Barcelona Urban Lab
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Defining Value opportunity Other projects
Barcelona Urban Lab
22@ The Innovation District
Barcelona Smart City
Barcelona : i-capital and Innovation Model