PRESS KITSpring/Summer 2012

The unique

construction and design details of her

garments give the wearer a feeling of

confidence and individuality. Her purpose:

to solidify the sense of beauty and self-

expression of her clientele through her

commitment to great design.

Anna uses patternmaking as a systematic,

mathematic way to transform ideas into

material form, creating distinctive silhouettes.

In their most exaggerated form, her designs

are art on the body. Then, she manipulates her

original pieces into accessible, ready-to-wear

garments, while always maintaining her artis-

tic integrity.

Fascinated with the way culture impacts

fashion, she experiments with di�erent social

trends, sensibly mixing them together in

unconventional ways. Her clever designs are

driven by cross-cultural exploration, the legacy

of historic silhouettes, and the power of the

female from.

Anna brings creative energy and freshness

to her work, sparking excitement and

enthusiasm from her younger audience.

She seamlessly blends her cutting-edge

concepts with sheer sophistication and

nuanced details – appealing to a more mature

customer base. As a stylist, illustrator, and

designer, Anna is constantly reinventing

herself as an artist – pushing the limits

of design and fabrication.

Lara MillerFashion Designer

Artist Statement

“This is the right time for Anna”

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ANNA HOVET DESIGNSARE POWERFUL, EDGY, AND INVENTIVE.

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unconventional ways. Her clever designs are

driven by cross-cultural exploration, the legacy

of historic silhouettes, and the power of the

female from.

Anna brings creative energy and freshness

to her work, sparking excitement and

enthusiasm from her younger audience.

She seamlessly blends her cutting-edge

concepts with sheer sophistication and

nuanced details – appealing to a more mature

customer base. As a stylist, illustrator, and

designer, Anna is constantly reinventing

herself as an artist – pushing the limits

of design and fabrication.

Spring/Summer 2012 Collection

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The Anna Hovet Spring/Summer 2012 is inspired by 1950’s female comic book characters. Never afraid to play with color, the designer uses bold colors and on-trend polka dots to represent the comic book dot printing process and 1950’s inspired silhouettes, empha-sizing v-shaped shoulders and natural waistlines.

The Anna Hovet Spring/Summer 2012 Collection line features a wide range of garment styles including reversible sweatshirts, feminine dresses, sporty windbreakers, a romper, multi-functional pants, and sexy leggings.

These garments are great for women who do not give up style for comfort. Every peice in the collection makes the wearer feel relaxed and fashion forward. These are very wearable clothes to have fun in all summer.

The collection will be available for wholesale orders until December 31, 2011 and will be in stores March 2012.

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Fall 2011 Collection

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Anna Hovet Fall/Winter 2011 is a very classic approach to the edgy designs usually put out each season. Inspired by 1930s and 1980s ski-wear the collection has a tranquil vintage feeling. Design details include dolman sleeves, high collars, swing backs, and Hovet’s signature sporty hoods.

Pieces from the line include �irty dresses, beautifully draped collared sweatshirts, and gorgeous wool winter coats. Combining stylish aesthetics and practical cold-weather garments, these peices are perfect for the trendy women on the go.

Anna Hovet is a delightful fusion of designer style and streetwear comfort that brings cutting-edge concepts and convertibility to sophisticated fashion.

Anna Hovet Fall/Winter 2011is currently selling online and in stores across the US.

Community

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AN ACTIVIST AGAINST DOMESTIC VIOLENCE, Anna uses garments to raise public awareness about this important social issue. Her senior collection at the School of the Art Institute of Chicago was inspired by victims of and artwork addressing domestic violence. With the intention to raise community awareness of domestic violence, Anna designed this collection as art on the body rather than commercial garments. The raw emotion of the subject was carefully captured and expressed with: constrictive silhouettes symbolizing the victims’ feelings of entrapment, screenprinted newspaper articles of violent crimes, graphic images to provoke the viewer, and hand-painted text stating reasons why people stay in abusive relationships. The collection was very well received by SAIC faculty, students, and viewers including a Time Out Chicago

reporter who described the bodysuit as her

“favorite piece” of the show.

Anna has extended this collection into

ready-to-wear with her “Speak Out Hoodie”. A

portion of the proceeds from them go to the

Chicago Foundation for Women and other

domestic violence advocacy programs.

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Chicago Fashion Incubator

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In May 2009

AN ACTIVIST AGAINST DOMESTIC VIOLENCE, Anna uses garments to raise public awareness about this important social issue. Her senior collection at the School of the Art Institute of Chicago was inspired by victims of and artwork addressing domestic violence. With the intention to raise community awareness of domestic violence, Anna designed this collection as art on the body rather than commercial garments. The raw emotion of the subject was carefully captured and expressed with: constrictive silhouettes symbolizing the victims’ feelings of entrapment, screenprinted newspaper articles of violent crimes, graphic images to provoke the viewer, and hand-painted text stating reasons why people stay in abusive relationships. The collection was very well received by SAIC faculty, students, and viewers including a Time Out Chicago

reporter who described the bodysuit as her

“favorite piece” of the show.

Anna has extended this collection into

ready-to-wear with her “Speak Out Hoodie”. A

portion of the proceeds from them go to the

Chicago Foundation for Women and other

domestic violence advocacy programs.

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Anna was selected as a Designer in Residence at the Chicago Fash-ion Incubator (CFI). The CFI at Macy’s on State Street is part of the Mayor’s Fashion Initiative and provides six emerging Chicago-based designers with the resources, including workspace, curriculum and men-toring, to launch their careers in fashion.

Nocha (7/15/09)WWDWednesday (7/15/09)

Chicago Sun-Times (7/15/09)

SUNDAY, OCTOBER 18, 2009 | SECTION 11

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Zara and Victoria’s Secret openings are days away

It’s a very Chanel moment

A recovery from chemically relaxed locks

Mag Mile unveilings

Loco for Coco

Back to nature

to pareDare

Fashion Focus Chicagopeels away big shows

in favor of intimacy

Product: CTSSBS PubDate: 10-18-2009 Zone: ALL Edition: SS1 Page: 11-1 User: ndudka Time: 10-09-2009 18:10 Color: CMYK

Print Press

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Smashing Darling Brochure (10/08)

Chicago Reader “Reader’s Choice Best Clothing

Designer” (3/26/09)

414 Magazine (9/09)

Chicago Tribune (10/18/09)

Grand Forks Herald (12/27/09)

Minneapolis/St. Paul Star Tribune

(11/04/10)

Factio Magazine (10/09)

Print Press

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In its second year, Mario Make Me a Model sponsored by Mario Tricoci Hair Salons & Day Spas teamed with the Chicago Fashion Incubator at Macy’s on State Street to pair fresh new designers with the young models in training. Nearly 500 hopefuls responded to the casting calls wishing to be made over by Mario and to serve as the muse for the six designers currently in residence with the CFI.

Pictured here are the six finalists and one alternate showing the results of those pairings. After two intense months of training with Equinox Fitness; runway instruction from Ford, Inc.; a commercial TV shoot with CBS2; and a photoshoot with photographer Matt Ferguson, the finalists walked in the Macy’s Presents the Designers of Chicago runway show during Fashion Focus Chicago in October. Winner Brian Kerwin from Dyer, IN was announced at the end of the show.

Hair styled by John Gialluisi and style team: Rico D’Alessandro, Yasmine Rodriguez, Sarah Koseck, Jeanell Allan, Laura Donckers. Color by Dan Johnson and color team: Favi Gooch-Escalera, Vivian Vallone, Jessica Loving, Carla Moreno.

Photographer: Matt Ferguson. Photo assistants: Phil McCo-nville, Ryan Snyder. Location: Chicago Fashion Incubator at Macy’s on State Street. Assist-ing on set: Fathima Hussain. Makeup team: Meagan Murray, Dawn Coute, Arpita Brahmbhatt, Jill Mahalas, Jill Heiberger. All Models except Brian Kerwin are wearing Xtreme lashes applied by Patty Gonzalez. Wardrobe stylist: Lara Miller. Accessories available at Macy’s on State Street.

From left to right: Veronica Kaczmarek in Furio; Jacquelyn Davis in Zamrie; Natalie Feliciano wearing Audey.

From left to right: Jennifer Harrison in Cynthia Ryba; Cori Munro in Nora del Busto; Brian Kerwin in Fashion Geek; Tatiana Krasnova wearing Anna Hovet.

Mario Tricoci Advertisement in Chicago Magazine (12/09)

American Dreaming Magazine (01/10)

Lucky Magazine “Chicago Resident Talent” (08/09)

ME: In Focus Magazine (09/10)

CS Magazine (7/10)

MaY 2010 - Issue 3

hush

domestic hush!

HUSH Magazine (05/10)

Online

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Milwaukee Magazine (2/28/09)

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By DJ RTC PDF E-mail

Anna Hovet: Hola Hovet-O

Ruby Hornet (5/13/09)

Second City Style (5/14/09, 3/25/10, & 07/21/10)

LEADERS1354 (3/30/09)

Highsnobette (5/4/09)

Time Out Chicago (5/7/07 & 3/30/10)

Trendy Magazine(7/14/09)

On Milwaukee (4/7/09)

Garmental.com (7/20/10)

ChicagoNow (06/27/10)

NotCouture.com (03/10)

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Multimedia

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NBC5Chicago.com (10/09, 07/10, 12/10, 10/11)

Nikki Lynette “Don’t Say No” Music Video (01/09)

WDAZ News Interview (12/18/09 & 05/11)

Chicago Public Radio “Eight Forty-Eight” Interview (03/19/10)

ABC7 Chicago NEWS (7/19/10)

WGN9 NEWS (7/20/10)

LXTV “1st Look “(01/08/11)

Contestant on Kenmore Reality Show (03/11-05/11)

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SSSpecial Skills

Anna is continually exploring

all aspects of the fashion

industry. With experience

designing, art directing,

coordinating fashion shows,

styling, buying, and selling,

she has a well-rounded sense

of the industry. Her natural

talent as a designer, illustra-

tor, fine artist, and seamstress

help her ideas materialize

into her fabulous garments.

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“I love my Anna Hovet pieces! They are so unique and make me feel sexy, confident, and pretty all at the same time.” Nicole Linkletter Winner of ‘America’s Next Top Model’

ABC7 Chicago NEWS (7/19/10)

About Anna

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Contact Info:Phone // 773-504-6054Email // anna@annahovet.comWeb // www.annahovet.com

Within a year of launching Anna Hovet Designs, Anna

was selected as a Designer in Residence at the Chi-

cago Fashion Incubator - A City of Chicago sponsored

program to help fashion designers start a business.

She has appeared on NBC "1st Look" and was a con-

testant on the Kenmore Reality Web Series "So You

Wanna Be A Designer". Her designs can be seen on

actress/singer Jennifer Hudson and have been

featured in several publications including Lucky

Magazine and the Chicago Tribune.

With a passion to add beautiful and interesting things to

the world, Anna Hovet moved from North Dakota to

Chicago in 2003. She attended the School of the Art

Institute of Chicago where she studied design, pattern-

making, illustration, and fine art, and earned her BFA.

Anna’s determination to be a well-rounded designer led

her to Chicago’s well-known store Akira, where she

worked as a stylist and fashion show coordinator while in

college. After graduating, she was hired by Kids Head-

quarters where she designed layette for Ecko, Calvin

Klein, Disney, and Target.