Ann Stanley - anicca.co.uk · @AnnStanley Comparison of feed management software Fuse Pump...
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Ann Stanley Anicca Digital How to enhance your Google Shopping Ads by using Google’s and other 3 rd party tools @AnnStanley http://www.slideshare.net/AnnStanley
Transcript of Ann Stanley - anicca.co.uk · @AnnStanley Comparison of feed management software Fuse Pump...
Ann StanleyAnicca Digital
How to enhance your Google Shopping Ads
by using Google’s and other 3rd party tools@AnnStanleyhttp://www.slideshare.net/AnnStanley
A bit about Anicca and Ann!
Founded in
2007Team of
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PPaid
OOwned
EEarned
TTechnical
@AnnStanley
Evolution of shopping ads
@AnnStanley
What you can do in the new AdWords Interface?
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Improving your product feed using Merchant Centre
@AnnStanley
Crealytics research on optimising product titles
Most used search phase
Category term
Search term and additional attributes
CTR Uplift
@AnnStanley
Methods of enhancing product content
• Fix your website by adding more product content
• Use feed rules within Merchant Centre
• Use 3rd party feed management tools
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Examples of rules used in our accounts
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Missing attributes
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CorrectingProduct Type
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Correctinggender
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Creating custom labels
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Adding Phrasesto titles
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Other tools for changing feed content
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Crealytics approach (using Camato software)
@AnnStanley
Use of “Content management”rules-basedfunctionality in Feed Optimise
@AnnStanley
Comparison of feed management software
Fuse Pump Feedoptimise Data Feed Watch Go Data Feed Camato Feedonomics
Site scraping ✔ ✔ ✔ ✔ ✔
URL import ✔ ✔ ✔ ✔ ✔
Feed manipulation ✔ ✔ ✔ ✔ ✔
Feed content ✔ ✔ ✔ ✔ ✔ ✔
Product categorisation ✔ ✔ ✔ ✔
Automation/ rule creation ✔ ✔ ✔ ✔ ✔ ✔
Google Shopping ✔ ✔ ✔ ✔ ✔ ✔
Bing Ads ✔ ✔ ✔ ✔
Affiliates ✔ ✔ ✔ ✔ ✔
Shopping comparison ✔ ✔ ✔ ✔ ✔
Marketplaces ✔ ✔ ✔ ✔ ✔
Re-marketing ✔ ✔ ✔ ✔ ✔ ✔
Social ✔ ✔ ✔ ✔
Product performance ✔ ✔ ✔ ✔ ✔ ✔
Tracking ✔ ✔ ✔ ✔ ✔ ✔
Cost & ROAS data ✔ ✔ ✔ ✔ ✔ ✔
Pricing No charge on %sales ✔ ✔ ✔ ✔ ✔
Bid management ✔ ✔
Campaign creation ✔ ✔
Text campaigns ✔ ✔ ✔
International ✔ ✔ ✔ ✔ ✔ ✔
Competitor Analysis ✔ ✔ ✔
Audits ✔
Handle large feeds ✔ ✔ ✔ ✔ ✔ ✔
Do it yourself Serv ice ✔ ✔ ✔
Query raw data ✔
Other Features
Functionality
Tool
Feed Creation
Channels
Reporting
Feed Optimisation
Want to find out more about ecommerce?
Hear talks from Google, Microsoft, industry experts and our keynote speaker Angie Schottmuller from the USA
Tickets only £25 when you use the promotion code ANN
http://leicesterdigital.co.uk/e-commercial-2017
