ANN M. MCGUIRE1 Beacon Avenue, New Haven, Connecticut 06512 || (203) 800-1011

annmcguiremaher@gmail.com || https://www.linkedin.com/in/annmcguire

SUMMARY

A creative and strategic marketing director, with experience in tactical B2B corporate marketing, content development, campaign and program creation, ROI, advertising, PR, media relations, event management, and market penetration. A demonstrated record of success in the creation and management of successful B2B digital marketing programs and campaigns across multiple audiences, industries, and solutions. Adept at distilling complex technical material into accessible messages that support the corporate mission. Strategically manages programs designed to increase lead generation and brand awareness. Leads creative personnel to develop highly effective content, multimedia, and sales tools.

KEY ACCOMPLISHMENTS

• Developed and implemented marketing strategies and established brand credibility for SaaS provider that grew sustained revenue from $11M to $252M in ARR.

• Drove tactical multi-touch lead generation programs targeting enterprises which resulted in sales to478 of Fortune 500.

• Executed annual 3-day Global User Summit for 300 clients including developing agenda with 60+ speaker sessions, securing client participation, managing all venue site logistics, coordinating new product launch.

• Implemented recurring product demo program that increased greenfield leads by 5x in 12 months.

• Developed and managed ongoing 1-day educational seminar series to global cities resulting in increased BU sales of 300% in first two years.

• Oversaw marketing programs for division responsible for 80% of global revenue.

EXPERIENCE

TANGOE, INC., Global provider of IT expense management software & services January 2005 – June 2016Orange, Connecticut

Director, North American Marketing 2015-2016Implemented brand and product marketing strategies in North America. Oversaw demand generation across all core North American vertical markets and product solutions. Generated “top of the funnel” sales opportunities, using integrated campaign approach. Planned annual NA marketing budget allocations, using pre-defined metrics to evaluate performance and ROI, and construct, implement, and monitor sales campaigns, content offers, digital programs, advertising, PR, media, and events across all core vertical markets and businesses. Worked closely with sales leadership to define, launch, and track regional sales initiatives. Provided performance metrics generated through Salesforce.com and Pardot marketing automation software.

Director, Marketing Communications 2005-2015Developed, implemented, and managed production of corporate videos, webinars, and audio podcast series. Liaised with PR agency in support of corporate public relations programs, including development, writing, editing, and distribution of press releases, bylined articles, award applications, and case studies. Created corporate social media presence, including Twitter, Facebook, LinkedIn, and Tangoe blogs. Developed and managed all corporate content, including brochures, white papers, case studies, newsletters, sales programs, offers, presentations, and website copy. Created, managed, and maintained marketing content asset library.

Ann M. McGuire, Page 2

ADDITIONAL EXPERIENCE

DSL.NET, New Haven, Connecticut, Marketing Communications Manager, 1999-2001. Developed, designed, printed, and delivered printed collateral materials and sales tools to aid collaborative sales and marketing efforts, including product brochures, sell sheets, tip sheets, business affiliate handbooks, and annual report. Oversaw internal communications, including development and delivery of all materials relating to corporate mission meetings, company picnic, corporate anniversary gift program, incentives, giveaways, and corporate Intranet.

INFORMATION MANAGEMENT ASSOCIATES (IMA), Shelton, Connecticut, Marketing Communications Editor, 1997-1999. Wrote and edited all collateral materials relating to company’s family of software products. Coordinated design and managed production of collateral materials from conception through print. Created and executed all materials relating to company’s internal mission meetings, including scripting, directing, and managing production of motivational videos, as well creating theme logos and accompanying signage and promotions.

ENTREPRENEURIAL EXPERIENCE

RED MAT PUBLISHING, Milford, Connecticut, Co-Owner, Editorial Director, 2003-Current. Publishes custom magazines. Oversees yearly editorial calendar, freelance contracts and assignments, editing, proofreading, content, and photography contributions. Works with titles such as “Milford Living Magazine,” “Connecticut Living Magazine,” “UX: User Experience Magazine,” and “Personal Development Magazine.”

SPITFIRE MARKETING COMMUNICATIONS, Milford, Connecticut, Owner, 2001-2005. Oversaw copywriting, design, and marketing services for dozens of clients in diverse business sectors including technology, healthcare, manufacturing, entertainment, and financial services. Worked with projects, including interactive Web content, feature articles, direct mail, press releases, corporate identity programs, marketing plans, advertising, data sheets, multimedia presentation scripts, white papers, corporate brochures, and case studies.

CERTIFICATIONS

Inbound Marketing Certification, HubSpot, 2016Social Media Marketing Certification, Hootsuite, 2015

EDUCATION

Marketing Strategy, Cornell University, 2014A.S. Business, Berkeley College, 1981