Anish Bhattacharya Shen Ge Neha Satak Tejal Thakore.
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Transcript of Anish Bhattacharya Shen Ge Neha Satak Tejal Thakore.
Anish Bhattacharya Shen Ge
Neha SatakTejal Thakore
Introduction
• When you are traveling, you want to
– Be safe– Have a good time– Know where to go and what to do– Not be ripped off
Know Prices
of Local Goods
Make new
friends / Network
Share Accommodation and
rides
Be Aware
of Danger
Zone
Acquire Local Info
Comparisons
HitchONApplication
Information Flow• Obtain data from multiple sources• Authenticate data from third-party sources• Builds database through user data uploads• Links to its own online database for data
currently not provided by third-party sources
Sample Phone Interface
Sample Phone Interface
Design Parts• Design intuitive interface.• Use GNSS system to find current position
and connect to online database.
Frontend
• Design database and allow efficient traversal of data.
• Design web app to collect information and store into database.Backend
Target Market
Tourism
• Provides restaurants, bars, parks, museums, zoos, etc. and on-going concerts, shows, etc.
Business
• Provides business contacts, trade shows, workshops, and networking events.
SWOT AnalysisSTRENGTH- Comprehensive travel service package- Unique features
WEAKNESS- Requires possession of a smart phone.
OPPORTUNITY- Smart phone user market is
increasing.- Number of travelers are increasing.
THREATS- Tough competition from current
competitors teaming up
Startup and OverheadItem Quantit
yCost (Total)
Computers 3 $4000
Computer Peripherals (printer, fax, etc.) N/A $500
Smart Phones 6 $2700
Tablets 2 $1200
TOTAL $8400
Item Quantity Cost Per Annum
Office Rental 1 $12000
Electricity N/A $1200
Software Engineer 3 $150000
Apple Developer Program for iOS 3 $300
Marketing N/A $40000
TOTAL $203500
Marketing• Use social media and an online blog to get the
word out• Offer multiple versions including a free lite
version attracting different types of travelers
Development Timeline
October 2011Initial development begins.
March 2012Prototype out. Beta testing with initial marketing.
June 2012Application online for purchase. Marketing begins.
Conclusion
• HitchON provides a travel application for smartphones indispensable for both leisure and business travel that is– Affordable– Convenient– Unique– Comprehensive