ANIS2013_Social Innovation Led by Technology_Nguyen Thanh Nam
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Transcript of ANIS2013_Social Innovation Led by Technology_Nguyen Thanh Nam
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Dichung.vn
Think transportation, Think Dichung.vn
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Contents
1. Overview
2. Mission and Vision
3. Social problem
4. Market, opportunity
5. Our business model
6. Marketing strategy
7. Operation
8. Management
9. Finance
10. Result and impact
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What is Rideshare?
Rideshare ( carpool), describe action that one
person connect and share the empty seats of his
vehicle with another. Rideshare utilize the empty
seats and reduces each person's travel costs such
as fuel cost, tolls, and the stress of driving
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• Sharing Taxi
• Ridesharing to airport or station
• Ridesharing to the offices, universities
• Ridesharing to events, public places
• Ridesharing to hometown
• Ridesharing for tourism
• Ridesharing to take on/off the kids
Some cases people use ridesharing
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What is Dichung.vn?
Introduce video:
http://bit.ly/1dOTJx0
Dichung.vn is an online - mobile social
ridesharing platform that helps people to share
(sell) available seats on their vehicles with their
friends or trusted people
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Utilize the power of Social medias and Mobile services
Idea
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Served 200M miles of
ridesharing, saved 100 mils USD
Very hot startup in Europe
Dichung similar model
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Our Challenge
0 5 10 15 20 25 30 35
other reasons
no reason
payment is unsure
I find no need
I don’t want to share my private vehicle
inconvenience
I feel unsafe
Young (<25)
old (>25)
1) Mentality. Ridesharing is safety?
2) Technology. Ridesharing is convenience?
3) Payment. How to share the cost and how to pay?
Source: Potential users survey.
“The reasons why you do not use ridesharing?”
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1) Tools to verify the trust of potential road-mate: Free tool
(verify over social network, community rating and comment
system), fee-paid service ( verify over third party)
2) User-friendly design philosophy and customized functions for
Vietnam condition: multi platform ( website, mobile app,
SMS, IVR), multi vehicles( car, motorbike, bus, taxi..), multi
payment method ( internet banking, virtual pocket, wire
transfer, credit card…)
3) Automatic calculating the distance and cost combine with
payment intermediary service to ensure the transaction
Our Solution
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Customers’ willingness if we support
above functions
Source: Potential users survey
0
2
4
6
8
10
12
14
16
18
20
Consider No No idea Yes
old (>25)
old (>25)
0
20
40
60
80
100
120
Consider No No idea Yes
young (<25)
young (<25)
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30,000
bils VND70%
Annual social cost of
traffic jam in Hanoi and
Ho Chi Minh City
Pecentage of people
who travell alone on
the street
Market & Opportunity
40
Millions
Vehicles
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Social issues concerning
Source: Potential users survey
0
10
20
30
40
50
60
70
80
Interested infuel cost isue
Interested inairpollution
Interested innoise pollution
Interested intraffic jam
old (>25)
old (>25)
0
50
100
150
200
250
Interested infuel cost isue
Interested inairpollution
Interested innoise
pollution
Interested intraffic jam
young (<25)
young (<25)
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Our Vision
Create a new culture of
transportation in
Vietnam
Our Mission
Dichung.vn will be a
niche ridesharing social
network and market
place for people trading
their empty seat[insert team photo]
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Our approach
We want to build a culture than a product
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Social impact:
•500,000 users, equal to 1,5% vehicle will use Dichung.vn to
share their rides
•Save 6,6 million tons CO2 and save 2,5 million USD
gasoline expense annually ( not include social cost saving
from reducing traffic jam)
Financial statement
•self funding after 3 years
•ROI: 41% and SROI: 1,931% at year 4th
Our Target (after 3 years)
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Our Business Model
Users
Brands /
Manufacturers
Transportation
Companies
Dichung.vn
We connect the values between users (C2C),
transportation companies and brands with user (B2C)
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Target market:
• Individual and groups of interest: Focus on Students
and Officers living in big cities
• Transportation companies: Taxi firms and long
distance transportation services
• Advertisers: Big brands of vehicle manufacturers like
Toyota, Suzuki, Honda,...
Pricing policy:
• Free for individual for basic services of Dichung.vn
• Charging on value added services, commercial user (ex:
transportation company) , and advertisers
Marketing
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•
Motivations to do ridesharing
0
10
20
30
40
50
60
old (>25)
old (>25)
0
20
40
60
80
100
120
140
160
180
young (<25)
young (<25)
Source: Potential users survey
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Marketing Strategy
We will build community by step-up strategy
Friend,
Relative
Groups of
interest
Members of
organizationStranger
Basic
version
-Group Version
(Group.dichung.vn)
Schoolpool
Version
University
Version
Corporate
version
Public version
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Marketing Strategy
We will use more easy add-on services to attract people to do ridesharing
Traffic
information
Price
comparison
Events
Online booking
Travel.
Places Ranking
Ridesharing
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Online marketing
• Forum, blog, social networks, SEO, banner exchange..
• Mobile and Email Marketing
• Online event prize, completion..
Mass Media:
• Radio : XoneFM, VOV giao thông,....
• Newspape: IT ( 7 ngay công nghê, thê giơi sô..) , Young (hoahoctro,
sinh vien, tuoitre..)
• TV: program relate to technology and transportation and environment
Offline marketing :
• Bus ads, special place ads…
• Offline event (price)
• University and school event
• Join partner event related to environment, traffic, living green…
Marketing Channel
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Management
1. Form of company: Dichung Joint Stock Company
2. Dichung plan to operate a team of 10 people
3. Dichung company structure:
CEO
Business Technical Back office
Sales Marketing CRM Web Designer System Accountant Admin
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Nguyên Minh Quang
ICT man, CEO of VDEC, an online
mobile product development
company
Nguyên Thanh Nam
Investment specialist, love to
bring technology to solve social
problems
Nguyên Văn Hung
Web master with over 5 years
experience
.
Our team
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Nguyên Hưu Sơn
CTO, system admin
.
Nguyên Minh Đưc
Web Designer with over 4 years
experience
Đinh Ngoc Minh
Marketing specialist
.
Our team
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Nhu cầu Tai chính Expect source of Revenue:
1. Brokerage fee (online booking services)
2. Value added services: SMS, IVR1900
3. Online advertising
4. Interest rate from online money of Dichung users
5. Verification fee
Main cost structure:
1. Human, office and Utilities
2. Server + hosting
3. Sales and marketing
Financial
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1 2 3 4
1/1/2013 31/03/2012 30/06/2013 31/12/2013
Period 1:
Finish online
payment and online
booking service
Period 2:
Group version and
verify service
Period 3:
Finish important value
added services
Start:
Setup our company
Roadmap for the first year
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FFinancial Needs ( VNĐ)
(*) : prefer option Current Exchange rate: 1USD=20,000 VNĐ
2013 2014 2015
Deficit/Surplus Budget -715.300.000 -843.638.996 -660.580.000
Source of fund
1. Self Funding from co-founder600,000,000 300,000,000
2. Sponsor from CSIP (www.csip.vn )200,000,000 500,000,000
3. Other sponsors ( cash và gifts)
4. Invest money or loan from social
investor ( or venture capital or Crowd-
funding )
1,000,000,000(*) 1,000,000,000
Total800,000,000 1,000,000,000 1,000,000,000
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Thank you!
Thank you
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Traffic management does not mean
that force people to give-up personal
vehicles to use public transport but to
give them some alternatives that more
wisdom, intelligence and economic
Mr. Tony Blair – former Prime Minister of British.
I am also willing to ridesharing with other
officials, that would be fun.
Mr Dinh La Thang- Head of Ministry of Transportation
The end- Some quote!