Content is KingWhy content is essential to reach your goal

By Harm-Jan Kreun

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• Role at Animana

• Prior experience/educational

International Key Account Manager

Harm Jan Kreun

Introduction – How a webinar works

• Total duration: 45 min

• Polling questions

• Presentation

• Microphones will be muted

• Ask questions using the chat function

• Q&A

• This webinar will be recorded and you’ll be able to view it

again via the link we will send after the webinar.

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Last Webinars

• How financial reports can help you grow and assess your

current situation

• Why your practice needs a marketing plan

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Goals of this webinar

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• Giving you a better understanding of content marketing

basics

• Provide you with some guidelines on how to produce

communication that is impactful & will get clients to return.

• Focus on email and text messages

• Explanation on how to create good looking newsletters

Polling questions:

• How many text messages do you send per month?

• How many unread messages do you have on your phone?

• Do you send appointment reminders by text?

• Do you review your content on a yearly basis ?

• Do you like the content editor in Animana?

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Impact of images

• The human brain is better at processing visuals than text.

• 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times fasterthan text.

• Visuals help your message connect: 40 percent of people will respond better to visual information than to text.

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Are we allowed to use these pictures in our own campaigns?

Why you need a voice, tone Style guide

• promote uniformity of content

• ensure you create content that resonated with your audience

• Examples of voice

• Is playful, Cheeky, Serious, formal or fun

• its vocabulary: plain and simple or rich and scientific

• Examples of Tone

• Do you want to be Direct. Empowering or Empathetic

• In life you change your tone all the time

• Examples of Style

• Don’t, USE Too Many Different Font Types

• BE consist

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Tools to use for content distribution

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Email Text messages

Good for writing complex messages, with images. Good to use for:

• Post-op Letters • Information sheets • Newsletters• Promotion of a new

service

Useful for short messages, that do not require a lot of explanation. Good to use for:

• Vaccination reminders• Appointment reminders • Flea treatment s• Deworming • Ordered medication

Example : a vaccination reminder by text

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Which one do you prefer?

Dear Customer,

Your pet is due for his

vaccination. Please call us

for an appointment

Patricks vets clinic

Character count: 110

Dear Mr. Smit,

Fluffy is due for his vaccination. Please call us at 065654356 or book Direct on rezavets.com/booknow

Reza’s vet clinic

Character count: 137

How to add a text message template

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> > >

How to add a text message template

• Fill in the name for this

template

• Select the right category

• Select the correct context

• Type your message here

• Use mergecodes

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How to write the email?

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• Choose the right Title , make them want to open the email!

• Choose your voice, tone and style.

• Write your text.

• Choose the right images, make sure you are allowed to use them!

Example of dental month

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How to do it in Animana?

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- Go to manage content

- Click on + icon

- Fill in a name and select the right category and context

- Use the merge codes

How to add a letter/email template to Animana

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> > >

How to add a letter/email template to Animana

• Fill in the name for this

template

• Select the right category

• Select the correct context

• Write a subject

• Type your message here

• Use mergecodes

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There are 2 options

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- Animana

- Use another HTML Editor

Mailchimp

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- Create a free account

- Create a campaign

- Go to design

- Create your template

- Save and preview

- Select inspect frame element

- Copy the resource code

- Paste in Animana

What’s next?

• How do I deliver my marketing campaigns to the right people?

• Help.animana.com and register

• Please help us improve these webinars and fill in the survey that will be presented after this webinar has ended

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Questions?

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?