Animal Cruelty Final

7/24/2019 Animal Cruelty Final

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ANIMAL CRUELTY


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RESEARCH EXAMPLES

Pintrest, most of these found on there

personal favorite is the elephant


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MORE EXAMPLES

More examples that last one is really bad


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MATRIX

my thoughts were very scattered, trying to narrow down to one subcategory of Animal cruelty


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ROUGH SKETCHES

I chose organized abuse, ranges from pet abuse to dog fights to pet suppliers

Original sketches were very rough


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REFINED SKETCHES

Made a few ink sketches and cleaned them up on photoshop

Picked three, socialization issues/ emotional e"ects on animals, mass production, and profit over care

I felt that these were the main subcategories that tied in to organized abuse


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3 CONNOTATIONS


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ADORABLE

Adorable

again most of these were just rough ink sketches cleaned up on photoshop

I feel that I was really struggling with the mass production index.


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SCARY

the other signs stayed pretty much the same


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SIMPLE

this one was my least favorite

I said the first two were indexes because the relationship of the images needs to be examines and established by the viewer. A hand extending to a dog could be either

hostile or friendly which is why he is turned away from it, fearing that it is still hostile towards him

mass production: cats on a conveyor belt, shown as products

Profit over care: symbol because we had to learn what a dollar sign and heart/ animal paw are


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THESE DESIGNS WERESLACKIN

so it was time to get crackin


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Handmade Fragmented

I scanned these in so the quality wasnt super great.

Left was made with brush and ink

right is a paper cutout


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FINAL SET

Ended up using my cutouts


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Mockup examples

and then the next step was to add anchor and relay to our signs


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Relay on top

Anchor on bottom

(only with text not image)


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Relay on top

Anchor on bottom


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Relay on top

Anchor on bottom


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Mockups, not many out there for stickers

also that sign looks so fake


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semiotics: the study of signs and how they are used


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pragmatics: relations with signs and the effects they

have on people who use them

semantics: the study of meaning


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sign: device used to communicate, made by the

signifier and signified

signifier: physical representation

signified: word that states what the signifier is


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icon: representation

index: indicator

symbol: code that must be learned


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paradigm: signs that get their meaning from

association with other signs

syntagm: when order is impor tant to the meaning of

a sign


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denotation: the main meaning of a sign

connotation: the secondary meaning of a sign, based

on the viewers own experiences


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anchor: grounds meaning found in an image

relay: enhances meaning to an image


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WHAT I LEARNED

I learned a lot during the lectures and application of semiotics. I now have a better understanding of a designers mentality. Every small detail has some sort of meaning

that has been worked to convey a message to an audience. Though, people may interpret things completely di"erent based on their own experiences. Words and images

have a strong relationship with one another and can bring di"erent meanings depending on how they are presented. I learned and experienced how hard designers to

communicate with audiences.

Animal Cruelty Final

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Transcript of Animal Cruelty Final