Aniket Repot(India Mart)

7/31/2019 Aniket Repot(India Mart)

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SYNOPSIS

ON

A COMPARATIVE STUDY ON BUSINESSDEVELOPMENT STRATEGIES OF TRADE INDIA WITH INDIA

MART

Supervisor Submitted By

Honey Dhussa Aniket Mukherjee

Head of Department Enr. No. : 10061248028(Marketing) Marketing Management

Remarks of Evaluator

Approved/ Disapproved Approved/ Disapproved(I Evaluation) (II Evaluation)

Session:-2010-2012


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FORMAT FOR RESUME OF SUPERVISOR AND GUIDE

1. NAME : Honey Dhussa2. DESIGNATION : Head of Department3. QUALIFICATION : MBA4. AREA OF SPECIALIZATION : Marketing5. EXPERIENCE : 6 Year6. OFFICIAL ADDRESS : NBA Group of Institutions

Scindia Villa, Sarojini NagarDelhi

7. TELEPHONE No. : 0120-41366978. MOBILE : 98106169669. E-MAIL : [email protected]

I am willing to supervise Aniket Mukherjee

Enrolment No. 10061248028

On the Topic A COMPARATIVE STUDY ON BUSINESS DEVELOPMENT

STRATEGIES OF TRADE INDIA WITH INDIA MART

(Signature with Seal)

Countersigned by the Director of study center SEAL


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CERTIFICATE

This is to certify that Aniket Mukherjee, Enrolment No. 10061248028 hascompleted under my supervision his/her Research Project Report on A

COMPARATIVE STUDY ON BUSINESS DEVELOPMENT STRATEGIES OF

TRADE INDIA WITH INDIA MART in the specialization area Marketing.

The work embodied in this report is original and is of the standard expected of

an MBA student and has not been submitted in part or full to this or any other

university for the award of any degree or diploma. He has completed all

requirements of guidelines for the Research Project Report and the work is fit

for evaluation.

Signature of Supervisor/Guide (with SEAL)

NAME: Honey Dhussa

DESIGNATION: Head Of department (Marketing)

ORGANIATION: NBA School of Business

Forwarded by Head/Director of Study Centre

(With signature, Name & SEAL)


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DECLARATION

This is to certify that the project Report entitled A COMPARATIVE

STUDY ON BUSINESS DEVELOPMENT STRATEGIES OF TRADE INDIA

WITH INDIA MARTis my original work and this has not been submitted

in part or full to this or any other university/institution for award of any

degree or diploma.

Signature of candidate:

NAME: Aniket Mukherjee

Enrolment No.:10061248028

Specialization: MARKETING

Session: 2010-2012


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ACKNOWLEDGEMENT

Project work is never the accomplishment of an individual rather it is an

amalgamation of the efforts, ideas and co-operation of a number of individuals.

I am highly indebted to my project guide Mr. Honey Dhussa of NBA Business

School for his invaluable support and guidance during the preparation of this

project.

It gives me immense pleasure to take this opportunity to thank all those who

helped in the successful completion this project.

Aniket Mukherjee


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Statement of Problem

To know the preference of consumer between India Mart & TradeIndia.

To study which factor influence for choosing between variousbrands.

To know about the negativity of consumer in registering on onlineportals.

To compare the popularity of these two big brands. To know about brand loyalty. To know about consumer satisfaction.


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LITERATURE REVIEW

TRADE INDIA

Infocom Network Ltd. is an ISO 9001: 2000 certified company,

conceptualized in 1996 and it has created a niche as India's largest online B2B

e-marketplace, offering comprehensive business solutions to the global EXIM

community through its wide array of online services, directory services and

facilitation of trade promotional events. Our portal is an ideal forum for buyers

and sellers across the globe to interact and conduct business smoothly and

effectively.

With an unmatched expertise in data acquisition and online promotion,

Tradeindia subsumes a huge number of company profiles and product catalogs

under 1,273 different product categories and sub-categories. It is well promoted

on all major search engines and receives an average of 20.5 million hits permonth.

TradeIndia is maintained and promoted by INFOCOM NETWORK LTD.

Today we have reached a database of 6, 27,583 registered users, and the

company is growing on a titanic scale with a considerable amount of new users

joining/registering everyday, under the innovative vision and guidance of Mr.

Bikky Khosla, CEO.

Mission & Goal/Corporate Objective

Tradeindia is born with a noble missionthe mission to assemble the trade

communities of all the nations of the world under one common platform, the

mission to contribute to the development of world business, thereby

contributing to the economic development of the respective nations. We are

committed to assist all our registered members (companies) in locating and

communicating with new business partners from across the globe, and

exchanging trade offers in an online environment over the Internet.


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INDIA MART

IIL's first B2B marketplace - IndiaMART.com, marked the beginning of online

presence of Indian businesses for a global exposure. We today serve our

customers through a network of over 100 industry / product marketplaces,

making us the largest network of integrated B2B marketplaces from India.

We have always seen Internet as a business facilitator rather than a technology

phenomenon. Our usage of internet technology has therefore been directed

towards business promotion of our customers. Today, we cater to over 10,000

customers and make internet technology work for their business.

The diversities of businesses make it imperative for us to custom-deliver our

solutions. This presents a great challenge of accumulating & using industry

knowledge to deliver high quality solutions. IIL has developed and established

standards for solution delivery and is India's first organization of its kind to

receive an ISO certification.

TEAM IIL is poised to maximize the value delivered to our customers through

continuous innovation and learning.

IIL started its operations in 1996 and has stood its ground even in the toughest

times. We had a profitable business even when other companies in this domain

found it hard to sustain. Today, we operate from a 18,000 sq. ft. office in Noida

(near Delhi), and have 24 branch offices spread all over the country. Our team

includes over 850 professionals from diverse backgrounds, bound together to

serve over 12,000 customers.


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OBJECTIVIES

To identify the factors which have a bearing on customerspurchase decision regarding these two brands.

To make a comparison between Trade India & India Mart in termsof Business Development Strategies

To analyze the strategies of both the companies To compare the products of both the companies To suggest measures for improvement To understand the consumer behavior towards India Mart & Trade

India.


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RESEARCH DESIGN & METHODOLOGY

RESEARCH METHODOLOGY:

A Research Methodology defines the purpose of the research, how it proceeds, how to

measure progress and what constitute success with respect to the objectives determined for

carrying out the research study. The appropriate research design formulated is detailed below.

Exploratory research: this kind of research has the primary objective of development of

insights into the problem. It studies the main area where the problem lies and also tries to

evaluate some appropriate courses of action. The research methodology for the present study

has been adopted to reflect these realties and help reach the logical conclusion in an objective

and scientific manner. The present study contemplated an exploratory research

RESEARCH DESIGN

The research design is the basic framework, which provides guidelines for the rest of the

research process. The present research can be said to be exploratory. The research design

determines the direction of the study throughout and the procedures to be followed. It

determines the data collection method, sampling method, the fieldwork and so on.

NATURE OF DATA

PRIMARY DATA:Primary data is basically fresh data collected directly from the target

respondents; it could be collected through Questionnaire Surveys, Interviews, Focus Group

Discussions Etc.

SECONDARY DATA: Secondary data that is already available and published .it could

be internal and external source of data. Internal source: which originates from the specific

field or area where research is carried out e.g. publish broachers, official reports etc.

External source: This originates outside the field of study like books, periodicals, journals,

newspapers and the Internet.


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DATA COLLECTION

Primary data: Primary data was selected from the sample by a self-administrated

questionnaire in presence of the interviewer.

SAMPLE SIZE:

QUESTIONNAIRES & INTERVIEWS AMONG THE

SAMPLE SIZE- 100

SECONDARY DATA: Secondary data has been used which is collected through

Articles, Reports, Journals, Magazines, Newspapers and Internet.

SAMPLING TECHNIQUE

Random sampling technique has been employed to extract the fruitful results. This includes

the overall design, the sampling procedure, the data collection methods, the field methods and

the analysis procedures

SAMPLING PROCEDURE ACTUALLY EMPLOYED:

The process employed to select the sample was simple random sampling. Simple random

sampling refers to that sampling technique in which each and every unit of the population has

an equal and same opportunity of being on the sample. In simple random sampling, which

item gets selected is just a matter of chance.

ANALYTICAL TOOLS:

Simple statistical tools have been used in the present study to analyze and interpret the data

collected from the field. The study has used percentiles method and the data are presented in

the form of tables and diagrams.


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LIMITATIONS

In every research work there are some limitations and this research is no

exception.

LIMITATION OF TIME

Availability of time was one of the biggest limitations faced. Due to shortage of

time we had to limit the work in its present form. Had we more time we could

have selected a bigger sample size, which means more interaction which is

beneficial for our marketing research project as well as will improve ourconfidence and communication skills.

LIMITATION OF COST

Money was also one of the major limitations faced while conducting this

research.

LIMITATION ON THE PART OF RESPONDENTS

Some of the people were not interested or motivated enough in filling up the

questionnaire. Some people were busy with their job or not willing to co-

operate. Some questioned about the benefits they get, and some didnt fill the

questionnaire because they were reluctant to give their e-mail id or phone

numbers.

OTHERS LIMITATIONS

Since we didnt have any prior experience of research work or report writing

which may had lead to discrepancies in the report. Our sample size was only

150 so we had to limit our work in the present form.


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BIBLIOGRAPHY

The lists of reference for the purpose of completing this marketing project are as

given below:

Business economyBusiness worldThe hinduE-Marketing- Work the Web, By: SIMON COLLINwww.cio.comhttp://adres.Internet.com/feature/article/http://ecommerce.Internet.com/how/paid/articlewww.google.comwww.itpapers.comPC QUEST MagazinePC World Magazine
http://www.cio.com/http://www.cio.com/http://adres.internet.com/feature/article/http://adres.internet.com/feature/article/http://ecommerce.internet.com/how/paid/articlehttp://ecommerce.internet.com/how/paid/articlehttp://www.google.com/http://www.google.com/http://www.itpapers.com/http://www.itpapers.com/http://www.itpapers.com/http://www.google.com/http://ecommerce.internet.com/how/paid/articlehttp://adres.internet.com/feature/article/http://www.cio.com/


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RESPONDENTS PERSONAL INFORMATION

Name:- ...

Age: - E-mail:- ..

Phone no. :- ....

MANAGERS QUESTIONNAIRE

1. Internet shopping has huge prospects in India in the coming years. Kindly

express your views.

AgreeDisagree

2. Companies doing On-Line business need to innovate their product lines

regularly, kindly express your views.

AgreeDisagree

3. Companies doing brisk On-Line business in Developed countries hugely

engage in Business Developmental programmes and strategies, Kindly express

your views.

AgreeDisagree


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4. Companies need to create a "Unique Selling Position" which makes them stand out

from the crowd online.

Agree

Disagree

5. To fully develop an online business, companies need to maximize its

relationships with people.

a. Agreeb. Disagree

6. Credibility online is a major issue because there are many fly-by-night get-rich-quick operators on the Internet.

a. Agreeb. Disagree

7. The overall Internet marketing strategy has to include tools such as E-zines,message boards, chats, conference calls, dealer programs, etc.

AgreeDisagree

8. If the companies do not adhere to business developmental strategies regularly, there is

every possibility that they will be beaten by their competitors, kindly express your

views.

a. Agreeb. Disagree


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CUSTOMERS QUESTIONNAIRE

1. How often do you use the internet?

Daily Weekly Monthly

2. Since how many years have you been using the internet?

2-3 yrs

4-5 yrs

More than 5 yrs3. Would you prefer, shopping on the internet or going to the store?

Internet Visiting the store

4. How often to you click on the ads which are there on the website while surfing the net?

Always Frequently Often Never

5. What all do you mostly buy, if you do, online?

6. Do you ever add online shopping sites to your favorites or bookmarks folder?

Yes No


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7. What mode of payment do you prefer:-

Credit/Debit Card Cash On Delivery Demand Drafts/Cheques

8. Answer only if you selected the CREDIT CARD option in the above question.

Have you ever had a credit card fraud by using the card online?

Yes No

9. Do you find online shopping confusing?

Sometimes Every time Never

10. What are the motivating or de-motivating factors which compels you to shop or not,

online?

Motivating

Ease and comfort

Price

Variety of products

Other ____________

De-motivating

Security

Product Quality

Shipping Costs

Other _____________

Aniket Repot(India Mart)

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