Anico Corporate Social Responsibilty (CSR)

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    Corporate Social ResponsibilityP R E S E N T A T I O N

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    Company Profile

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    anico is the Philippines number onedepartment store chain.

    We operate 66 stores in the country withseveral branches in Asia and Europe.

    Primarily sell men's, women's, and children's

    apparel and accessories, cosmetics, and homefurnishings, among other things

    Company Profile

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    Jose Mendoza our current CEO, founded anicoin 1956

    The company began as a fashion company and

    retailer of women's wear, lingerie and beauty

    products in 1932 and was then called Joses

    World.

    Since then we have grown to be worlds 7thlargest fashion goods retailer and the 96th largest

    retailer overall, based on the company's reported

    2011 retail sales revenue.

    Company History

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    Whats in a name?

    A brief trivia we have always been a greencompany, our name itselfanico is derived fromthe Spanish translation of the word organic(organico).

    The name also has several other word plays:

    1. AniCo. (Ani Corporation) which means HarvestCorporation.

    2. ACo/ Ako/ Ani Ko (My Harvest) Which notonly represents ones individuality but also ourcompanys goal to educate everyone there ownresponsibilities to our environment.

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    Company Mission

    We live for the purpose that is 'the

    happiness of all our customers and the health

    of our world', with success measured on ourability to sustain and enhance our position both

    as an outstanding retailer and as a thriving

    example of a socially and environmentallyaware company.

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    Company Vision

    anico aims to be a leader in world-classdepartment store development, committed to

    deliver the daily needs of millions by offeringnot only quality but also eco-friendly products

    that will create a richer, better quality of life

    for its patrons and help the environment aswell.

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    Company Goal

    Our goal is to make anico the preferredshopping destination for our guests by

    delivering outstanding value, continuousinnovation and an exceptional guest

    experience by consistently fulfilling our

    Naturally Affordable. brand promise.

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    Organizational Structure

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    Company Finance

    Annual Financial FlowP600M

    Products - 40%

    Employee Wages - 20%

    Utilities - 20%

    CSR - 10%

    Profit - 15%

    Other Concerns - 5%

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    Corporate Social ResponsibilityP R O J E C T S

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    Responsible Development

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    Responsible Development

    Were in luck since anico just recentlyopened its newest branch at Katipunan

    Avenue, and of courseRD was practiced.

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    Responsible Development

    anico takes pride for being one of thefew companies who invests in Responsible

    Development. As the name implies this meansthat any building constructed by our

    organization undergoes careful planning such

    that it offer healthy, comfortable, safe andproductive environments for their users.

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    RD Objectives

    The RD project aims that all anico building plansuse materials that have, on average, 30% recycledcontent or more.

    To ensure the reduction of the volume of waste

    generated during a project. Monitor site energy use during construction to calculate

    the carbon footprints of construction sites.

    Produce a biodiversity action plans for all new and

    major refurbishment projects. Develop educational tools to ensure delivery of good

    environmental practice.

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    RD Procedures

    First step towards responsible building is a cleverdesign. This we plan on achieving by collaborating withlocal up and coming Environmental Design Companieswho will design intelligently for us and the

    environment.

    Consult reputed Construction Firms and buildresponsibly.

    Hire and take care of competent local employees whowill in turn work and operate efficiently.

    Continually review our approach on protecting andenhancing biodiversity in order to develop a clear wayforward

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    RD Outcomes

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    RD Outcomes

    Establish a green and efficient facility that will

    satisfy both our customers and mother earth.

    During the construction of our newest branch

    we were able to reduce the volume of waste

    generated 6 tonnes per 100m2 (gross internal

    area).

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    RD Expected Outcomes

    A committed firm who will pursue a reduction

    of its operational carbon emissions by 15%

    over the next 10 years .

    Stores monthly operational cost will be

    significantly lower than other similar

    establishments.

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    RD Budget

    anico has allocated a budget of aroundP500 M for the construction of the new branch

    (56,212 square feet) which means every square

    foot costs around P10k.

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    RD Budget

    Budget for New Branch P500M

    Materials 49%

    Labor 40%

    Machine Cost 5%

    Design 1%

    Other 5%

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    Smart Shopping

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    SS Objectives

    To promote an eco-friendly lifestyle

    through shopping by requiring our

    customers to use actual bags (preferably

    made out of recycled materials) asshopping bags instead of plastic bags.

    To provide work for poor housewives

    To lessen waste production

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    SS Procedures

    Buy recycled materials from junk shops(Tetra packs and Newspapers) or get therecyclables from the Materials Recovery

    Facility of the department store. Provide these materials for employees to

    work on.

    Position the bags on all cashiers;

    implementation of the noplastic policy Sell each bag for 300-600 pesos (depends on

    the size and design)

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    SS Expected Outcomes

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    SS Expected Outcomes

    Shoppers would be able to get into the habit

    of always bringing bags with them to lessen the

    waste generated by plastic bags

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    SS Budget

    Budget for Smart Shopping Bags Php3,900,000

    Salary (for 20 people)

    Php1,800,000

    Materials Php1,500,000

    Rent Php360,000

    Other expenses (water andelectricity) Php240,000

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    SS Time Frame

    Smart Shopping is always be implemented

    on anico department stores.

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    For the Forest as Well

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    For the Forest as Well

    anico holds an annual retreat for itsemployees during which one activity is tree

    planting. In line with this we would like toexpand and involve our customers in helping

    to rebuild our bald forests.

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    FFWObjectives

    Help rebuild our forest.

    Grow trees where they are mostly needed to

    help rehabilitate the ecological system.

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    FFWProcedures

    Collaborate with Haribon Foundation in aiding

    us with our planting project.

    For every 7000 pesos worth of single purchase,anico will plant a small tree during ourannual company retreat and place it under the

    customers name. The trees that are offered varies to ensure great

    biodiversity.

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    FFWExpected Outcomes

    Successfully help in rebuilding the abused and

    damaged forests the Philippines.

    Have a more meaningful company retreat.

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    FFWBudget

    Budget for Tree Planting Project - P6M

    Saplings P4M

    Documentation P1M

    Other

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    FFWTime Frame

    Collection and listing of contributions is a

    year round activity while actual planting of

    trees occurs during the retreat itself which isaround November of every year.

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    ashion Goes Green

    FShow for an Environmental Cause

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    Fashion Goes Green

    anico is one of the worlds leadingFashion outlets, and we would like to use this

    influence of ours to promote a very specialcauses. For this project, fashion will take a

    different turn in addressing another pressing

    issue in modern times: the Environment.

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    FGG Objectives

    Project an environmental awareness to both the

    public and the industries of textile and

    clothing.

    Be a charity event where the profit would be

    donated to our partner foundation, Haribon.

    A research where designers seek moreenvironmentally healthy materials and ideas

    for our clothes.

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    FGG Procedures

    Collaborate with designers, models, celebrities

    and a crew who will help making this event

    possible.

    Tickets will be sold for the fund raising.

    At the end of the show their will be a segment

    where the innovations discovered by thedesigners will be revealed.

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    FGG Expected Outcomes

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    FGG Expected Outcomes

    Public Awareness of the better choices when it

    comes to purchasing one of the most basic

    human needs, clothing.

    Aiding environmental charities such as

    Haribon Foundation

    Quality research by the top designers onbetter substitute and technology on textile

    clothing.

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    FGG Budget

    Fashion Show Budget P15M

    Venue - 40%

    Documentation - 10%

    Food - 20%

    Utilities - 25%

    Contingencies - 5%

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    FGG Time Frame

    anico allows 8 months for the planningand perpetrating of this revolutionary Fashion

    Show. This includes the harnessing of sponsorsfor the show and other technicalities such as

    signing on celebrities and designers for free,

    blocking the show, finding a venue, estimating

    attendance, and whatnot.

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    Bottle Furniture

    Here at anico we recognize thepower of water bottles. People

    nowadays are undeniably dependent on

    them. And we have devised a way to

    recycle them.

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    BF Objectives

    To lessen cutting of trees by using recycledwater bottles as the main material forfurniture production

    To reduce the amount of disposed plastic

    bottles To save energy by using recycled materials

    instead of raw (virgin) materials and alsoreduce green house gas emissions

    Employ less-privileged people Encourage people to buy eco-friendly

    furniture

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    BF Procedures

    Integrate waste disposal in the mall

    (have special trash bins for plastic

    bottles)

    Send collected plastic bottles into a

    recycling plant

    Use the poly-lumber or poly-wood

    produced from recycling to create newfurniture

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    BF Expected Outcomes

    Less demand for wood and less water

    bottles being disposed

    People would be aware about the

    benefits of this project to the

    environment

    Consumers making informed decisions

    when buying furniture by choosing ourenvironment-friendly products

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    BF Budget

    Budget for Water Bottle Furniture Php 15M

    Building of New

    Facility P10M

    Supplies and Other

    Materials P1M

    Insurance of Workers

    P1M

    Promotion (TV Ads,

    Billboards) P500,000

    Taxes & LicensesP500,000

    Salary P500,000

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    BF Time Frame

    We figure that with right maintenance and

    proper management the facility and the project

    could be worth 50 years.

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    Thank you for listening to us talk aboutsome of our favorite CSR Project