Anheuser-Busch InBev Competitive Analysis

11 am, Team 2: Bruno, Christopher, Dylan, Nital

Blue Ocean Concepts for Budweiser● Looking across alternatives reveals demand for lower calorie and

non-alcoholic beverages.

● There is space to market taste beyond the competition to create new value.

● In the future, marijuana-infused alternatives to beer may become common,

further detracting from Americans’ love of Big Beer.

● Adopting a functional appeal rather than the current emotional approach to

beer marketing could reinvigorate demand.

High

Low

AB InBev SWOTStrengths:

Molson Coors SWOTStrengths:

· Highly skilled workforce through successful training and learning programs

· High level of customer satisfaction.

· Molson Coors has built expertise in penetrating new markets and becoming successful.

· They are an innovative company

· They have a licensing agreement for the Canadian market with other leading brands

· Automation of activities brought consistency of quality

· They have a strong free cash flows

Molson Coor SWOTWeaknesses:

· Days inventory is high compared to the competitors.

· Limited success outside core business.

· Not very good at product demand forecasting

· Need more investment in new technologies

· Taste isn’t great

Molson Coors SWOTOpportunities:

· Capturing new customers and increasing their market

· Strong free cash flows, allows for opportunity to invest

· New trends in the consumer behavior can open up a new market

· Move into the higher priced market of beers.

· Tapping into large consumer markets

Molson Coors SWOTThreats:

· No regular supply of new products, making sales suffer.

· Rising cost of raw materials can pose a threat to their profitability.

· New technologies developed by their competitors.

· Negative perception by consumers that their beer is of low quality.

· Negative perception by consumers that beer is unhealthy and leading to the consumer to look for a healthier substitute.

Heineken SWOT Analysis● Strengths

○ Large market share○ Diverse portfolio of brands○ Innovation

● Weaknesses○ Research and Development○ Non-Alcoholic beer○ Struggling in foreign markets○ Use of finances

Heineken SWOT analysis cont.● Opportunities

○ Low inflation rate along with increased consumer spending○ Ability to break into the craft beer market○ Online Channels

● Threats○ Currency fluctuations○ Lawsuits

Questions?“At the heart of every beer are the

Innovative employees who created

And made it.”

- Anheuser Busch