Angela Chao - Women in Transportation 2005

Women in the trade

and transportation

industry can walk

into a room, command

an audience and hold

positions not only in

the managerial sectors

of some of the world’s

largest companies, but

also own their own

consulting and law firms.

Women in trade and transportation —on the move and stronger than ever

For years, it was the norm for women to “fight

their way in” to traditionally male-dominated

industries. That was especially true in banking,

finance and law. At the same time, the trade and

transportation industry had taken on the stereotype of

being a man’s profession. In the last several years,

however, that reputation, along with the infamous “glass

ceiling,” has been shattered. No longer are there only a

handful of women present at the industry’s most

Angela Chao, senior vice president of Foremost Maritime Co., received her firstglimpse of the international trade and transportation industry when she wouldaccompany her father, James Chao, to his office during her school holidays.

W O M E N •I N •T R A N S P O R TAT I O N Special Advertising Section to The Journal of Commerce

By REGINA CIARDIELLO

The Journal of Commerce • www.joc.com October 24, 200536

PHOT

O: B

IMCO

October 24, 2005 The Journal of Commerce • www.joc.com 37

W O M E N •I N •T R A N S P O R TAT I O NSpecial Advertising Section to The Journal of Commerce

Fran BohnsackPort Director

Miami River Marine GroupE-mail: [email protected]

The Miami Riverabounds withchallenges, and

in my 13 years here,I have been involvedwith several. Asdirector of the MiamiRiver Marine Group,the river’s port coop-erative, I found oneof the most difficultchallenges was get-ting the 24 independent terminals intocompliance with the rigorous require-ments of the Maritime TransportationSecurity Act of 2002. The Miami Riverport is not a government entity andlacks the public investment dollars ofgovernment-run ports. This means thatall security efforts to bring the river’sprivate terminals to a uniform standardhad to be voluntary, consistent, seam-less and applicable 24 hours a day,

seven days a week. Accomplishing thisgoal was undoubtedly going to beexpensive — too costly for the smallestterminals and for the Miami River MarineGroup nonprofit port cooperative.

To ensure that the working riverremains working, I had to convinceoperators that we, as a group, should beway out ahead in meeting MTSA compli-ance. Therefore, I applied on behalf ofthe port for funding under theTransportation Security Administration’sfirst round of grants. With that success-ful application, the Miami River wasdeemed a port of “international signifi-cance” and the Miami River MarineGroup was awarded $50,000 to conducta Port Security Assessment.

Successive applications for TSAfunding led to a $1.06 million award fora riverwide camera surveillance systemfor law enforcement, and another $1 million for terminal improvements.

We standardized fencing, developed alighting plan and installed closed circuitcameras in all terminals. To completethe job, as a group we had to raiseanother $250,000 as cost share. Theresult is a much more secure Port ofMiami River, a fact documented with aCertificate of Merit awarded to me in2004 by the U.S. Coast Guard Captain ofthe Port. ■

prominent events; indeed, the number isgrowing, and women are taking onincreasingly responsible roles.

Women in the trade and transporta-tion industry can walk into a room,command an audience and hold posi-tions in the managerial sectors of someof the world’s largest companies. Andmore and more, they may own their ownconsulting and law firms.

There are women involved in the gov-ernment side of this industry as well asthe private sector. One of those featuredin this year’s section honoring women ininternational trade, Angela Chao, creditsher rise in the transportation and tradeindustry to her mother and father. Chao,senior vice president of ForemostMaritime Co., recalls that her parents —pioneers of “Take Your Daughters toWork Day” — encouraged her to accom-pany her father, James Chao, to hisoffice during school holidays.Experiences such as those have obvious-ly served her well.

Another story of encouragement isthat of Kim Pendergast, founder of con-sulting firm Pendergast Partners. Shecredits a college professor for encourag-

ing her to enter the world of interna-tional finance. Experience in that fieldallowed her to open her own consultingfirm, where she handled a transactioninvolving a warehouse and fulfillmentdivision for small publishing companies.Through her expertise and industryknowledge, Pendergast purchased theassets of that division, and in less than one year, she brought sales to $70 million.

Women-sponsored and -organizedtrade groups also have grown in numberand stature. Groups such as theOrganization of Women in InternationalTrade (OWIT), which promotes womendoing business in international trade byproviding networking and educationalopportunities, have seen their member-ship scrolls soar. One of the women pro-filed in this supplement, Laura Gimenez,serves as president of the organization’sOrange County, Calif., chapter.

OWIT is representative of women(and men) doing business in all areas ofinternational trade, including finance,public relations, government, forward-ing, international law and logistics. Withmore than 2,000 members worldwide,

the organization’s mission is to encour-age and stimulate the exchange ofviews, ideas and information concerningforeign commerce and international rela-tions; establish educational programs,conventions and other activities to pro-mote women in international trade; andpromote professional growth, educationand leadership among women employedworldwide in foreign trade and com-merce in the public and private sectors.

One of the women profiled in thisyear’s supplement, Elizabeth Colbert-Busch, director of sales and marketing in the South Atlantic regionfor OOCL (USA) Inc., summed it up bestwhen she simplified how women haveevolved in the international trade andtransportation industry: “When I wantedto play baseball with my brothers, theywould look at each other and say, ‘Youcan play, but you have to be the catch-er.’ You have to be the catcher some-times, even when you feel the swing ofthe bat over your head. Be focused, staycommitted and take every legitimateadventure. It will ready you for a turn at bat.” ■

To ensure that the working

river remains working,

I had to convince operators

that we, as a group, should

be way out ahead in

meeting MTSA compliance.



Elizabeth Colbert-BuschOOCL (USA) Inc.

Director, Sales and Marketing, South Atlantic RegionE-mail: [email protected]

From the time Iwas on the bas-ketball team,

track team, presidentof the student bodyand finishing collegeon the NationalDean’s List, I havealways had the driveto be challenged. Icredit my tenacity,independence andcompetitive spirit to being a singlemother of three, and the eighth of 11children in an Irish-Catholic family. It’simportant to have a commitment toduty, stay focused on your objective andtake every legitimate adventure.

When I wanted to play baseball withmy brothers, they would look at eachother and say, “You can play, but youhave to be the catcher.” You have to be

the catcher sometimes, even when youfeel the swing of the bat over your head.Be focused, stay committed and takeevery legitimate adventure. It will readyyou for a turn at bat.

I have been involved with interna-tional trade for 19 years. Following col-lege, I spent time developing my base inthe port-related side of the industry.Working at the South Carolina StatePorts Authority, I was a business analyston a development team studying eco-nomic impacts of port-related activity,followed by a tour in Washington, D.C.While there, I continued to research thefederal government regulatory environ-ment in its relationship to the maritimeindustry.

I shifted my focus from the govern-ment to the private sector in November1988, when I joined OOCL (USA) Inc. Ihave held positions in customer services,

regional inbound and outbound traffic,documentation, and sales and marketing.

I had the great fortune of findingwork with OOCL. They are firm believersthat there is strength in diversity. Theyare committed to providing continuingeducation and share information openly— a reason why OOCL is a leader in ourindustry.

As director of sales and marketingfor the South Atlantic Region, based inOOCL’s regional headquarters, Charleston,S.C., I am responsible for all trade lanedevelopment and implementation of theSouth Atlantic regional business plan andbudget objectives, while promoting inter-national maritime relations and businessactivity for this area. I also aid the vicepresident of public affairs for AssociatedMaritime Industries Inc., responsible forliaison between OOCL and the U.S. federal and state governments. ■

Angela ChaoSenior Vice President

Foremost Maritime Co. LLCE-mail: [email protected]

My parents werepioneers of“Take Your

Daughters to WorkDay;” so duringschool holidays, Iwould accompany myfather to his office. Itwas my first glimpseinto the excitingworld of shipping,and it is where Ilearned how our industry is so vital inbringing goods from those who producethem to those who need them.

After graduating from Harvard Collegein three years to get an early start on mycareer, I went into investment banking andworked in the mergers and acquisitionsgroup of what is now Citigroup. While theexperience was invaluable, I missed theinherently international nature of shippingand working with tangible assets.

When I finally joined the shippingindustry, my first challenge was to helpbring my company into compliance withand implement the International SafetyManagement (ISM) Code. I visited shipswith company superintendents, and whilerelying upon their technical and opera-tional expertise, was charged with theresponsibility of confirming that proce-dures, which were already extant, weredocumented and carried out as required bythe ISM Code. This experience served asan important building block in my career.

After successfully implementing thecompany’s Safety Management System, Ienrolled at Harvard Business School.During my two years there, the dot-comphase was at its high-pitch frenzy. While Ijoined a dot-com company in the summerbetween my first and second year, I stillfelt as though shipping was my calling.After graduation, I returned to the indus-try, and I have been with it ever since.

I am thankful to all of the pioneeringwomen before me who made my entry intothe industry that much easier. My goal isto set the same example for what I hopewill be many women to follow. We in theinternational shipping industry play a vitalrole in facilitating the movement andexchange of goods and products across the world, increasing the standards of living and providing opportunity for peoples around the world. I look forwardto working together with you for thefuture. ■

My goal is to set the same

example for what I hope

will be many women

to follow.



P O W E R F O R S U P P L Y C H A I N S

Well deserved!

Donna Del RossoDirector of Logistics

for being recognized in the 2005 Journal of Commerce

Women in Transportation issue.

We’re proud to have you on our team.

Donna M. Del RossoDirector of Logistics

National Retail Systems Inc.E-mail: [email protected]

What began as ajob to pay fortuition during

college turned into avery rewarding careerin transportation. Istarted as a part-timecourier and thenbecame involved indispatch for a compa-ny that specialized inthe transport of can-celed checks. With a natural flair for opera-tions, I launched into various and succes-sive management positions spanning 20years of freight forwarding, airfreight,truckload operations, brokerage and less-than-truckload operations. By the time Iwas 32, I was promoted to vice presidentof logistics.

When I entered the transportation andlogistics industry, it was definitely male-dominated. On more than one occasion, Iwas the only woman in operations or man-agement. The key to my success has been astrong work ethic. I maintain integrity inall situations, which has served me welland continues to be at the core of my busi-ness beliefs.

My peers, customers and vendorsunderstand that I believe actions speaklouder than words. My philosophy is simple:If you say you are going to do something,then you do it, and deliver the servicetimely with unsurpassed professionalism.

Three years ago, National RetailSystems Inc. — one of the leading retaillogistics providers in North America —recruited me to manage their non-asset-based division, World Logistics Inc. Since

joining the NRS executive team, my rolehas expanded to include coordination ofthe company’s operating units and cus-tomer service teams into a comprehensiveintegrated supply-chain solution for manyof America’s largest retailers.

The NRS network — including truck-load, LTL, distribution and logistics tech-nology — offers a dynamic combination ofcore competencies and expertise.

As an individual in an increasinglyglobal economy, I am currently pursuing myM.B.A. in International Business to ensurethat I remain on the cutting edge of infor-mation management and global manage-ment techniques. Each day, our customersare asking us to take more and moreresponsibility over their supply chains. AsNRS continues to expand, I plan to growwith them. ■



Sandra DeardenPresident

HIGHROAD Consulting Ltd.E-mail: [email protected]

I began my trans-portation career at Illinois

Central Railroad as asecretary in thechairman’s office in1969, when the onlypositions offered towomen at the railroad were clerksor secretaries. Whilethe job paid well, itwas not challenging, and through net-working I secured a position as regionalservice manager for Chicago regionalsales. While this was a temporary set-back financially (my husband did notknow that I accepted a 28 percent paycut until I received my first check), itproved to be a wise decision, as it wasthe turning point of my career. Sixmonths later, I accepted an entry-levelposition in marketing.

In 1979, I was recruited by Chicago& North Western and accepted a positionas assistant rates manager. The corpo-rate culture at North Western was entre-preneurial, and innovation was encour-aged. During my tenure there, I ledstrategic planning sessions with seniormanagement teams of numerous rail customers, helping them to re-engineertheir distribution systems. I also played

a key role in the development of theunit train distribution system forCanadian potash to the U.S., and I wasNorth Western’s project leader on devel-opment of numerous distribution ware-houses and terminals, from strategic siteselection to startup. The hard work paidoff, and North Western was awarded aGolden Freight Car Award for distin-guished marketing by Modern RailroadsMagazine for one of my marketing programs.

After receiving the award, I waspromoted to general manager, marketingand sales, of a strategic business unit. Ihad the opportunity to present experttestimony in proceedings before theInterstate Commerce Commission,including the antitrust portion of NorthWestern’s attempt to acquire theMilwaukee Road. Little did I realize thatmy experience at the railroad, includingleading and participating in numerouscross-functional teams, would laterprove to be a good foundation for aconsulting career.

I established HIGHROAD Consultingin 1996, following Union PacificRailroad’s takeover of North Western.HIGHROAD offers a range of services targeted to the specific needs of thetransportation and logistics industry forall modes, for domestic and internation-

al surface transportation. The only mis-take I made when developing my busi-ness plan was, I thought our clientswould be small to midsize companies.However, many are major corporations,including PepsiCo, BP Amoco, MortonInternational, McCain Foods, CanadianNational Railroad, GATX Corp. andSchneider Logistics.

I have never felt disadvantagedbecause I am a woman — at times ithas been an advantage. When I startedin marketing, I could always get cus-tomers to meet with me, probablybecause they wanted to know what Iwas all about. The people that I haveworked for, the railroads’ customers andmy clients have always treated me withrespect. But the people who deserve thereal credit are those I worked for atNorth Western, who encouraged innova-tion, and gave me numerous opportuni-ties to expand my horizons. ■

Anita DeSimoneManager, Human ResourcesUnited Arab Shipping Co.

E-mail: [email protected]

L ittle did I realize that I was wit-nessing history

in the making when I began working forSea-Land Service Inc.in 1961. MalcomMcLean was not alarge man, but youalways felt his pres-ence when he waswandering around the

office. Many years later, when he washonored by the Intermodal Institute as“Man of the Century” for ushering in theage of containerization, I felt privilegedto have been in his presence in my form-ative years in the liner shipping industry.

Although women at the time wereprimarily in secretarial and clerical posi-tions, there were a few exceptions, whichgave those women such as myself “aglimmer of hope” that one day we couldenter the “gold carpet” area that was

reserved for the executives at Sea-Land.One woman that was a beacon of

hope for us was Malcom’s sister, Clara.She was one of the finest women I hadever met. She saw that the office waspolitically correct, ensuring the dresscode and making sure that the aestheticsof the office were above par.

I first began working for Sea-Land’sloss prevention and claims department(now known as risk management), andwas subsequently transferred to the

I have never felt

disadvantaged because

I am a woman — at times

it has been an advantage.



company’s security department. Securityin the maritime sector has gained promi-nence after 9-11, however, security wasconsidered an important aspect by Sea-Land as far back as 40 years ago.

In the early 1970s, I stayed at homefor a few years to raise my children andreturned to the work force, once again tothe liner shipping business, which I hadbegun to relish. My next stop was atPRMMI with Jerry Toomey, Ron Katimsand John Moynihan at the helm; womenwere just beginning to move up the ladder to middle management.

Unfortunately, PRMMI ran into trou-bled times and offered severance pack-ages to its employees. I opted to leaveas I did not see a bright future for thecompany — my doubts rang true whenthe company was sold a few years later.

I searched the newspaper for vacan-cies in the shipping business, and anadvertisement in the Star-Ledger newspa-per for a company based in Cranford,N.J., caught my eye. I was called for an

interview at United Arab Agencies Inc. —the North American general agent forUnited Arab Shipping Co.

I was hired by Anil Vitarana and LouCarlucci, who, like myself, had worked atSea-Land. I recently marked my 13th yearwith the company, and as manager ofhuman resources, I have the pleasanttask of dealing with a “mini UnitedNations.” I feel a sense of accomplish-ment working with senior management tocreate a work force that is enthusiastic,team-oriented and cheerful. One-third of

United Arab’s managers are women, and70 percent of United Arab’s work forceare women.

I am having too much fun in thisbusiness to contemplate retirement. Whosaid liner shipping is boring? Wherewould life be without all those colorfulboxes? I feel blessed to have been in the midst of the creation of the “box”revolution, although not realizing it atthe time. Security issues to the contrary,the container is certainly a Pandora’s boxin reverse. ■

Security in the maritime sector has gainedprominence after 9-11, however, security wasconsidered an important aspect by Sea-Land asfar back as 40 years ago.

It’s a pleasure to work with professionals like Donna Del Rosso

Congratulations on your recognition in the 2005 Journal of Commerce Women in Transportation issue.

It’s people like Donna that make National Retail Systems Inc. a valued partner.



Beverly Fedorko-OttDirector, External Affairs

New York Shipping AssociationE-mail: [email protected]

I joined New York Shipping Association a

little more than fouryears ago after a 31-year career withthe state of NewJersey, having hadthe privilege toserve two governorsand finish my careerworking on port-related issues at the Department ofEnvironmental Protection. During thoselast years with the state, I had the bene-fit of working with outstanding men andwomen in the public and private sectorwho encouraged me to explore my optionsand choose something I really wanted todo when I left state government.

Opportunity, commitment, living up

to your own and other’s expectationssound like cliches, however, being awoman and entering an industry thathas historically been male-dominated,meant that it was important to takeadvantage of every opportunity to meetindustry leaders, gain their trust, dowhat you say you are going to do, andface the challenges along the way witha sense of humor and willingness tolearn.

I could not have moved very far inthis, my second career, without the sup-port, guidance and assistance of manypeople — so many that I couldn’t beginto name them. However, the commonthread that they all share is integrity, awonderful sense of the history of themaritime industry and a willingness toshare their knowledge to help me learnand gain perspective. I continue to be

struck by the legacy of the Port of NewYork and New Jersey, and the peoplewho have devoted their lives to makingit the incredibly impressive and success-ful port that it is.

They say that timing is everything,and in my instance I have to agree. Icouldn’t have joined this industry at abetter time. As the industry evolves andfaces it own challenges, I, too, get totest my own strengths as I am encour-aged to address these issues with a newperspective and creative solutions.

My quest to learn about the porthas quickly turned into an overwhelmingpart of my life that I love sharing withanyone who will listen. I am proud to bea part of the New York ShippingAssociation and even prouder to saywhen I travel on business that I am fromthe Port of New York and New Jersey. ■

Margaret M. GattiPrincipal

Gatti & AssociatesE-mail: [email protected]

I began my profes-sional career as an international

banker responsible forlending activities inthe German-speakingcountries of westernEurope and the com-munist countries ofeastern Europe. Mybanking responsibili-ties caused me totravel internationally on a regular basis.I typically traveled alone and often wasunable to call “home,” especially when Iwas behind the Iron Curtain. Calling homein those days required setting up aninternational dialing appointment severaldays ahead, by which time I had alreadymoved on to my next destination. I canhonestly say that I did not perceive anyobstacles as an international banker, eventhough I was often the only female present at many meetings. My banker

colleagues in eastern Europe were accus-tomed to dealing with women in responsi-ble positions, largely because many youngmen had perished during World War II,and women had to rise up and fill thesepositions in the working world.

After six years of financing interna-tional trade transactions and establishingcredit lines for letters of credit and otherbank-to-bank transactions, I shifted tothe U.S. side of international bankingwhere I assisted U.S. importers andexporters with their international paymentneeds and international trade-financerequirements. Working with U.S. importersand exporters in this manner for justunder six years, I caught the “interna-tional trade bug” and began to dabblewith import and export activities for myown account. I imported silk garmentsunder my own trade name, and exportedvarious products on behalf of U.S. compa-nies that were reluctant to undertaketheir own export activities.

My dealings with U.S. importers andexporters, and my own experience as aninternational trader, revealed to me ageneral lack of legal expertise in docu-menting international trade transactionsand maintaining compliance with U.S.trade laws and regulations. Looking atthis as an opportunity to build on myinternational banking background, Ienrolled in law school full time and fin-ished in three years. After passing theNew York, New Jersey and Pennsylvaniabars, I established a law practice limitedto customs law and international trade;that was more than 13 years ago. Thegender-neutral treatment I had beenaccorded as an international banker tothe eastern European countries influencedmy expectations as a professional. I neverfelt that being a woman was a disadvan-tage in international trade and never real-ly encountered any obstacles because Iam a woman. Instead I just plowed ahead— just like the rest of my colleagues. ■



Laura GimenezInternational Trade Manager, City of Santa Ana, Calif.

President, Women in International Trade — Orange CountyE-mail: [email protected]

I began my inter-national trade career with $300

in my pocket, around-trip ticket toArgentina and anunpaid internship forthe U.S. Embassy.Within three monthsof my Argentine ven-ture, I became a con-sultant, and later, afull-time employee. This unique adventurestarted my international path, which hasallowed me to savor the richness of dif-ferent cultures and the excitement oftrade. Through hard work and dedication,I have transitioned into several interna-tional positions with the U.S. Departmentof Commerce and the World Trade CenterAssociation Los Angeles-Long Beach, tomy present job as the International Trade

Manager for the city of Santa Ana, Calif.As a trade manager, I provide strategy forcreating and implementing the city’sinternational trade activities, while help-ing small to midsize businesses to export.My responsibilities to promote trade oftenexpand beyond the boundaries of SantaAna to Orange County, where I aminvolved in diverse programs that providebusinesses with real skills for importingand exporting.

I believe that international tradepresents unique challenges and opportu-nities for companies. Understanding theneeds and supporting companies is essen-tial for economic growth. While largecompanies often have the resources tocompete in global markets, the smallcompanies often lack the expertise totake advantage of overseas opportunities.These small and medium-sized companies,however, generate the lion’s share of job

growth. Helping them export is an impor-tant way to support small business andpromote the local economy.

My career in international trade hasn’t always been easy, perhaps myyouth and possibly being a female createdskepticism among the seasoned players.But I like taking challenges, especially forpositions that require years of experienceand skill. With perseverance, caring rolemodels and willingness to learn, I havealways been able to reach my goals.

As a way to help and give back tothe community, I joined Women inInternational Trade, Orange CountyChapter, in 2000. Today, as its president,I am very proud to lead Orange County’spremier international trade organization.Balancing my life as a proud mother oftwo young boys, wife and professionalbusinesswoman, I have a deeper apprecia-tion of life’s gifts. ■

Deborah HardingExecutive Recruiter, Transportation-Logistics

Shey-Harding [email protected]

I was introduced to the transportationbusiness in 1964.

After a series of verylow-level jobs (so lowthey don’t exist inthe industry anymore)I was promoted to amanagement positionin 1968. I only hadtwo years of college,and finished myundergraduate and graduate studies whileat Sea-Land where I worked from 1964 to1990. I was employed in sales and man-aged the customer service, booking, gov-ernment and community affairs, inter-modal, accounting, personnel and humanresources departments at various periodsduring my tenure with Sea-Land. I had alot of support from my male colleaguesand bosses over the years, and still countmost of them among my supporters andfriends.

Having a broad, diverse backgroundin the transportation field is so beneficialwhen recruiting personnel. The knowledgeof each department as well as theInternational Longshore and Warehouseunion, Teamsters and InternationalAssociation of Machinists labor is invaluable.

In 1990, I decided to open my ownrecruitment business, specializing intransportation (air, land, sea, rail andlogistics). During the 1990s, I also taughtat California State University in LongBeach and Chapman College in Orangeand Palm Desert. The courses were“Leadership and Motivation,” “LaborRelations” and “Human ResourceManagement.” I recruited at night and onweekends, and worked many long hours inthe 1990s. I married my husband,Michael, (a logistics person) in the early1990s. He computerized our business withthe right software, and our companyincludes several family members who have

experience in recruiting and training.We’ve grown, we’ve expanded and stilllove the business.

Many of my colleagues went on toother companies and have become valuedclients.

Obstacles? We overcame all (“womencan’t do certain things”) by provingeverything was possible. Having a pal ortwo to bounce things off really is impor-tant, and developing friendships, mentorsand supporters also helped, although Imust say it was not a conscious move —it just happened. If I could give anyadvice it would be: “Love what you do.” Ilearn something new every day. ■

If I could give any advice

it would be: “Love what

you do.”



JoAnn R. HinesFounder

Women in PackagingE-mail: [email protected]

In 1976, I decidedto change careersafter years of

working 70-hourweeks and weekendsin the retail busi-ness. I studiednumerous careers,jobs available andsectors of business. I fell in love withthe packaging indus-try. Manufacturing was so exhilarating. Iwas excited about seeing things madeand shipped to the consumer.

Never once did I consider the factthat I was moving to what was then amale-dominated industry. The retailindustry was the same. Had I not devel-oped forbearance in my previous career,I might not have survived the predispo-sition of the packaging industry.

I was the only woman of 150 salesreps. I was a woman in the packagingindustry, and that was difficult enough.I had no chance for promotion oradvancement, even though I was a topperformer and won every sales award. Ieven changed companies several timesin hopes of gaining equal footing. I was

in a quandary over what to do; my hus-band said I should leave the industry,but I loved it too much to do that.

I knew there were other womenwith the same issues and similar desirefor success. Therefore I channeled thoseinterests by seeking these women outand founded an association that couldoffer camaraderie, resources and net-working for women in the industry —Women in Packaging. Fifteen years later,the association has evolved from thedays of getting together to just“schmooze” to proactive support that is available all the time.

Sure, women want success, but themajority of them are unable to take thenecessary steps to make it happen. Inresponse to that, I put Women in

Packaging’s resources acquired fromthose years of cultivating, enlighteningand educating women on autopilot. Ihave evolved past the hand-holdingstage to help those who want to helpthemselves. Today, professionals whowant guidance and career expertise havethe resources and the necessary tools toaccomplish their goals by utilizing theservices that our organization offers.

Would I do it all again? You bet!However, lessons learned have changedmy perspective about women in busi-ness. You can’t be all things to allwomen, but you can define a course ofaction and stick to it. Mine was, andalways will be, to be a guiding post forthe career development of the femalemembers of the packaging industry. ■

Barbara Brotman KaylorPartner

Rooftop Communications LLCE-mail: [email protected]

A lthough I had been in the pub-lic relations and

advertising field since1981, my work in themaritime industrybegan in 1997, when Istarted working withthe Maryland PortAdministration, specifi-cally the Port ofBaltimore. At that time,I quickly learned how the industry workedand the impact it had on our economy and

our everyday lives. It didn’t take me long torecognize the incredible vitality of theindustry, as well as many communicationchallenges that it would present.

I had the pleasure of working with theMPA for seven years. During that time, Imade many connections within the mar-itime industry, professionally and personal-ly. As a testament to those relationships,when I founded Rooftop Communications(an advertising and public relations firm), Iwas approached by previous contacts fromthe maritime industry to assist them intheir proactive marketing efforts; I am

thrilled to continue to be involved in themaritime industry.

Over the years, I’ve found that my earlylimited knowledge and appreciation for tradeand transportation was not uncommon forpeople outside of the industry. Working withthe editors and reporters from within thetrade has been a very rewarding experience.Finding ways to generate interest from out-side the industry requires more than a littlepersistence and patience. My hope is thatmy work will not only benefit my clients,but also improve the awareness level andperception of the industry as a whole. ■

I fell in love with the packaging industry.Manufacturing was so exhilarating. I was excited about seeing things made and shipped to the consumer.

Nancy LuAssistant General Manager, Planning and Development

Cosco Americas Inc.E-mail: [email protected]

L ooking back, I am proud that I have developed

my career from anadministrative assis-tant to the assistantgeneral manager inone of the leadingglobal shipping andlogistics companies. Iam grateful to havethe opportunity todirectly contribute to the company’s publicrelations, project development and mar-itime security areas. In reviewing what hasmotivated me to where I am today, I wouldlike to sum it up as “the right attitude.”

First and foremost, I believe in myselfas a professional. I have not constrainedmyself mentally because I am a woman. I

must give my mother the credit. As one ofthe early generations of female pilots inChina during the 1950s, her successfulcareer cultivated my “can-do” mentality.Her passion and competitiveness in hercareer has always inspired me in my profes-sional endeavors. I strive to stay preparedto embrace the opportunities and responsi-bilities the company has entrusted mewith. I am inspired to be part of the teamfacing up the new challenges in today’scomplex international supply-chain envi-ronment.

Secondly, I believe that whatever I dowell, I can always do better. I entered intointernational shipping with limited industryknowledge when I was in the U.S. complet-ing my M.B.A. Working closely with compa-ny executives has constantly challenged meto obtain in-depth industry knowledge.

With the rapid development of the globaleconomic environment, the industry is facing ever-changing requirements to systematic address improvements in theglobal scale. It requires us to have thementality of constant improvement to stayon top of the game.

Last but not least, teamwork is thekey to any success. I am grateful to manyexecutives, colleagues and friends whohave supported me as I have advanced inmy career. I believe it is through teamworkthat we can achieve much greater successthan life has promised to each one of us.

As Thomas Jefferson once said:“Nothing can stop the man with the rightmental attitude from achieving his goal —nothing on earth can help the man withthe wrong mental attitude.” I do believethis applies to us all. ■

Congratulations to: Donna Del Rosso Director of Logistics National Retail Systems, Inc.

for earning recognition among the 2005 Women in Transportation by the

Journal of Commerce.

We are proud to work with Donna and the industry leaders at National Retail Systems.



Special Advertising Section to The Journal of Commerce


W O M E N •I N •T R A N S P O R TAT I O N

Belle MoralesVice President, Sales and Marketing

Dynalink Systems Inc.E-mail: [email protected]

T he concept of logistics came to me at an early

age. When I was 7, myfather received adelivery of aHeidelberg printingmachine from Germanyfor his growing busi-ness. I was immedi-ately fascinated byhow an overweight,oversized machine can be transported fromGermany to Manila, Philippines.

My sister was recruited by a logisticsfirm in Manila. She served as a goodexample of how an intelligent and hard-working woman could excel in this indus-try, I knew immediately that after gradu-ating college, I wanted to be a part of thefascinating world of logistics. That oppor-tunity came after passing a comprehensivefive-men panel interview at TDG, a multi-national Manila-based logistics firm asso-ciated with NYK, Asiana Airlines, Emery(Menlo-UPS) and American Express. TDG

provided a very effective training groundfor my professional career; I quicklyembraced all the challenges, and withintwo years I was promoted to sales manager.

A fateful meeting in Manila with JackChen, president of Dynalink Systems,paved the way for an even bigger opportunity. My decision in 1997 to cometo the U.S. was a difficult one; however, Imade this personal sacrifice for my familyand young son. Years later, I knew that itwas the right decision. In 1997, DynalinkSystems was a startup with only eightemployees. The company has since grownto become a major player in the industry,and was recently named Inc 500’s, “Top500 Fastest Growing Private Companies inthe USA.” We currently have a strong pres-ence in New York, Chicago and China.

The full impact of my efforts hithome recently during the port lockout. Acustomer was asked by a reporter at TheNew York Times how his business wasbeing affected. Instead of giving a reply,he recommended that the writer speak to

me. Since then I have had the privilege ofcontributing to such publication as TheNew York Times; Fortune; and PacificShipper, a sister publication of TheJournal of Commerce. This humbling expe-rience has brought to light the importanceof placing your customer’s needs ahead ofyour own, and aligning your success tothat of your customers and associates.

The last 12 years have been very ful-filling and rewarding. I believe that ourindustry transcends race, age, gender andembraces diversity. We work globally withone goal, to move goods quickly and effi-ciently for our valued customers. The mostimportant factor in being successful in thetransportation industry, or any industry forthat matter, is taking full responsibility ofthe task at hand. At the end of the day, italways boils down to performance and apositive bottom line, regardless if the jobis done by a man, or a woman. I amfueled daily by a desire to challengemyself to learn more, to work harder andsmarter and exceed the expectations of mycustomers. ■

Kim J. PendergastManaging Partner

Pendergast Partners LLCE-mail: [email protected]

I t all started at Indiana University in 1972, when the

founder and head ofthe transportationdepartment, ProfessorL.L. Waters, and hiswife, Mary Lou, tookme under their wing.He invested five yearsin me, selecting everysingle course and pro-fessor right through graduate school; he alsoencouraged me to spend a year abroad atthe University of Madrid. But mostly,Professor Waters tried to reign in my entre-preneurial spirit, yet he taught me the busi-ness basics that would serve to help memove ahead in my career.

He urged me to get the “right” job as

soon as I completed my M.B.A. in finance.So … when I announced, with the confi-dence of youth, an alternative Plan B, whichinvolved taking a year to travel Europe andlearn German before I started working, Iexpected a battle. Anyone who knowsProfessor Waters can guess who prevailed.

After I finished my undergraduatedegree that June, I went directly toGermany, but as an employee of ContinentalCan Corp., which launched my businesscareer.

When I was working for a distributioncompany in finance, I saw the company wasrapidly headed toward bankruptcy. I decidedto propose a plan, which was followedbriefly, but soon the company wavered,reverting to old practices. Thirty-six officersflowed through the company in three years,and soon after, I left to start my own firm.

Two years later, after the company came outof bankruptcy, the chairman called me formy advice — something that never wouldhave happened when I was one of hisemployees. After a financial review, Iexplained to the board that the companymust be sold, and I was able to find a buyerfor them, the price triple their most recentoffer.

A few years later, while attending aDavos-Australia conference, I met up with acolleague who told me that Random Housewas closing a warehousing and fulfillmentdivision for small publishers. The publishershad been told months before to find anotherfulfillment operation. Sales were gone, and allbut remained was a 300,000-square-foot warehouse, software and employees. I decidedto purchase the assets and in less than oneyear, I brought the sales to $70 million. ■



Margie ShapiroChief Executive and President

Samuel Shapiro & Co.E-mail: [email protected]

I t was always assumed that I would ultimately

work in the familybusiness, a third-gen-eration internationallogistics and customsbrokerage firm. Whilethere was a periodthat suggested dreamsdo not always cometrue, things turnedaround.

In 1991, after a short career in theadvertising industry, I decided to enter thefirm. I didn’t want to leave my home inPhiladelphia, so I agreed to manage asoon-to-be-opened office there.

In those days, the industry was male-

dominated at the upper management level.I remember attending my first meeting ofthe local brokers’ association and inadver-tently serving as the “token female.” Imust admit, however, that I personally hadexperienced little or no resistance from mycolleagues as a result of my gender.

It was somewhat of a different storywithin our company. The firm was smallerin those days and its (all-male) managerseach had been with the firm for 25 yearsor more. Each of them had a feeling of apropriety interest and it was up to me, Ifelt, to prove myself. I did so by gettingmy broker’s license in 1995, and gently (I hope) insinuating myself into theirgood graces. In time, they acknowledgedmy ability and they also supported mewholeheartedly.

In March 2002, I was elected presi-dent and chief executive, succeeding myfather and grandfather.

Our company just celebrated its 90thbirthday and, while many things havechanged since 1915, we remain devotedto our core values of service, employeedevelopment, innovation and pursuit ofintegrity.

For a once male-dominated industry,our payroll is now comprised of approxi-mately 75 percent women, many of whomare in leadership positions. I have alsoadded a female member on our board ofdirectors. This not only allows for abroader perspective on issues, but it alsosends out the message that we arefocused on the importance of diversityand equality. ■

Lori S. SmithSenior Transportation Analyst

Global Transportation Organization, Johnson & Johnson Sales & Logistics Co.E-mail: [email protected]

I n 1983, I began my career in transportation

with my father’simport company,assisting his trafficmanager. There weretrying moments —men in the businesshad a difficult timetaking a woman seri-ously, and peopleasked to speak with “the man in charge.”I was naive enough not to worry aboutsuccess in a male- dominated industry.The time I spent in this position beganmy love affair with international trade. Itwas fast-paced, challenging and exciting.These are still the things I enjoy aboutthe business.

Moving on to the garment center andchemical industries, I worked as trafficand import manager — handling imports,exports, domestic distribution and cus-toms compliance. Switching gears, Iworked for a large freight forwarder onsiteat one of their customers.

This provided additional insight intothe customer’s perspective on freightmovement. Prior to my current position, Ispent the last five-and-a-half years with alarge housewares importer as their direc-tor of import operations. My experiencethere was instrumental in bringing me tothe next level — providing hands-onexperience in all facets of import, cus-toms compliance, customer service andcontract negotiation. Currently workingfor the Global Transportation Organizationat Johnson & Johnson Sales & LogisticsCo., I am involved with internationaltransportation strategy and contractnegotiation. At J&J, successful women intransportation and international trade arestandard. In my career, it has been thecompanies who weren’t afraid to handresponsibility to an inexperienced womanthat have succeeded in developing femaleleaders within the industry.

How did I overcome the challengesof a male-dominated industry? I learnedhow to negotiate contracts, I obtained mycustoms brokers license, and most impor-tantly — I networked with my peers. My

advice to other women would be tobenchmark with other shippers, discussthe world with ocean carriers, attendseminars and conferences and join atransportation club; I currently serve asan officer with the InternationalCommerce Club in New Jersey.

In summary, be fearless, take risks,go where no person has gone, and openlyengage in conversation about internation-al trade and transportation with everyoneyou meet. ■

How did I overcome the challenges of a male-dominated industry? I learned how to negotiatecontracts, I obtained mycustoms brokers license, and most importantly — I networked with my peers.

Special Advertising Section to The Journal of Commerce


W O M E N •I N •T R A N S P O R TAT I O N

Kitty StrozierCreative Director

Longwater & Company Inc. E-mail: [email protected]

I joined Longwater & Company as creativedirector in 1986,

after more than adecade of creating andart directing the brand-ing campaigns forupscale resorts, resi-dential golf communi-ties and golf-cart manufacturing companies. ElaineLongwater approached me with the opportu-nity of working with her to brand ports,global shipping and associated companieswho were entering a market-driven businessenvironment for the first time. Havingknown me since I was 7 years old, Elaineskillfully appealed to my wanderlust and proclivity for a creative challenge, and well,the rest is history.

The biggest challenge we encounteredwas working in an industry that was justbeginning to grasp the value of corporatebranding. The globalization of trade was inits infancy, and thinking outside of the boxwas not even on the radar screen. Creating acompelling, well-crafted corporate imageinstead of just promoting the traditionalhardware was an existential leap for some,and this was very frustrating. However, twovery special individuals possessed that rareand illusive gift: the vision thing. The abilityto articulate their goals was the importantnexus between marketing and the creativeprocess. They gave me the information Ineeded to graphically tell their story.

First was George B. Marshall, who wasthe senior vice president of marketing forMOL (America) Inc. It was with George thatwe created an image for MOL in the NorthAmerican market. George was a

marketing genius who had a very kind, gen-tle and unique way of guiding and honingmy creativity. With his legendary sense ofhumor, we would go over an image, strokeby stroke. George appreciated and valuedartists, which made working with him agreat pleasure.

Second, was Michael E. Maher, founderof Maher Terminals Inc., who built a marine-terminal empire from a simple idea. AlbertEinstein once said, “Imagination is moreimportant than knowledge.” Mr. Maher toldus that he started his company with twoforklifts and a dream. Today, that dream isone of the largest terminals in the UnitedStates.

Shipping has always fueled the imagi-nation of artists. As a graphic designer, Ifind creating images that tell a client’s story,while keeping a bit of the romance, makesmy job interesting and rewarding. ■

Kate VitasekFounder and Managing Partner

Supply Chain VisionsE-mail: [email protected]

M y career in logis-tics and trans-portation began

not as a career at all,but rather as a job tohelp me get throughschool. I worked forKroger in its warehouseas a shipping clerk.

While I may havebeen the only 17-year-old girl on the secondshift, I earned the respect of the veteranforklift drivers when I would crawl up in theback of a trailer to find their misloaded pal-lets. This taught me the importance of thor-oughly understanding the business — togather the facts and make informed deci-sions, even if it meant crawling into theback of a trailer.

Following my experience at Kroger, mynext stroke of luck was going to theUniversity of Tennessee to earn my market-ing degree. At Tennessee, the department ofmarketing is really the department of

marketing, logistics and transportation.While marketing was my plan, logisticsbecame my path after I coupled a bachelor’sin marketing with an M.B.A. in logistics andtransportation.

This education combination enabled meto apply a customer focus to logistics andsupply-chain solutions. Throughout mycareer, I have seen too many companiestake an inward approach to their operations.Logistics and trade, after all, are about get-ting products efficiently to the customers.

With my newly minted M.B.A., I forgedout into the world to design the best supplychains for the best companies. While my“official” career began as a consultant, I leftconsulting after two years to work forMicrosoft, where I implemented an out-sourced worldwide fulfillment strategy that Ihad designed for them when I was a consultant.

I subsequently left Microsoft to jointhe same third-party logistics company thatran the operations I had led to design,implement and outsource. My various roles

as consultant, practitioner and outsourceprovider have given me a unique perspectiveon the supply-chain function. In today’sworld, a supply chain has many links, andthe best-run systems work effortlessly acrossthem all.

After five promotions and countlessworldwide trips, I left “Big Business” tostart my own consulting practice, SupplyChain Visions. We specialize in helping com-panies improve their performance across alltheir supply-chain partners. The best part ofowning my own company has been theopportunity to give back to the professionthat has been so good to me.

My advice to young women enteringthe world of logistics and transportationwould be to get involved with organizationssuch as the Council of Supply ChainManagement Professionals, Women inTransportation, the Warehousing EducationResearch Council, etc. These professionalgroups offer women the chance to sharpentheir skills and develop new friendships,while expanding their business network. ■


49

Beti WardChief Executive Pacific Air Cargo

E-mail: [email protected]

When peopleask how I gotinto this busi-

ness, I typically tellthem it is a “three-martini story.” It’scertainly not what Iplanned or aspired todo while growing upin Kansas. After ven-tures into the typicalfemale roles ofaccounting and owning a beauty salon, I needed something different to satisfymy hunger for adventure. I always wanted to travel, and I thought the airline business would offer me that opportunity.

Following a move to the WestCoast, an interesting opportunity pre-sented itself. After a few years in thefreight-forwarding business, I had arequest to help shippers in Hawaii.Unlike the mainland where surface trans-portation abounds, Hawaii lackeddependable transportation, especially forthe perishables industry.

Virtually everyone I spoke with discouraged me from taking on a cargobusiness in Hawaii. They said it was alimited and unreliable marketplace, withmany items being shipped there, but notmany coming back. So after beingturned down by every financial institu-tion I contacted, I maxed out my creditcards, sold my home and decided to takea gamble.

Being the oldest of three siblings, Iam accustomed to taking control, mak-ing quick decisions and solving prob-lems. I used my accounting backgroundto study trends, needs and market con-ditions. I started American InternationalCargo with a very old DC-8 and pro-gressed to the 747 freighter. Being man-ager and handling sales and operationsin those first few years was fun, excitingand exhausting.

Luckily, my idea worked and, in1998, I sold a very successful, profitablebusiness. Unfortunately, the companywent bankrupt after I sold it, and cus-tomers began calling me, desperate forcargo service. In 2000, I contacted some

of my previous staff, and began againwith Pacific Air Cargo.

The business has changed in the last15 years to include a much larger percentage of women in transportationmanagement. The traditional female traitsof a softer touch and more concern foremployees and customers have helpedmake women successful. It’s important toencourage those qualities in what wasonce a totally male business. Women can,and do, make a difference.

As Gov. Linda Lingle said at theInternational Women’s Conference, “Thebest way to get more women in power isto get more women in power.” ■

Michele WilkinsonPresident and Founder

Tailwind International Worldwide Air ChartersE-mail: [email protected]

Following anextensive careerwith Braniff

InternationalAirways, Flying TigerLine, EvergreenInternational Airlinesand Emery AirFreight, I followed avision for ad-hoc air charters andfounded TailwindInternational Inc. in1989. There has always been a drive inme to learn and to achieve more thanexpected. Once I entered into the airlinebusiness more than 35 years ago, Ialways wanted to learn more to do itbetter than required. It was all so fasci-

nating, I developed a passion for theindustry or as is said, “it’s in yourblood.” The idea for TailwindInternational was developed from les-sons learned as a reservation agent withBraniff Airlines. The idea was to takecare of the customer better than expect-ed and treat each person as you wouldwant to be treated. I entered into thisindustry and remain in this industrycommitted to hard work, generatingenormous determination, a competitivespirit and an overwhelming drive to succeed within the airline industry.

I founded Tailwind as an idea withno financial backing, lack of credibilityfor a young company in a very large seaof professionals, a lack of knowledge onhow to sell air charters and how to

anticipate all the areas that could gowrong with an air charter.

The best things in life are worth thestruggle of the wait and the effort of thejourney. I never looked back, as each daybecame new and exciting. The pressureswere always present, but my persistenceand drive provided me the rewards Ineeded to push to the next day and theanticipation of learning and achieving.We are widely known as the companythat can move the most unusual itemssuccessfully, anywhere, globally. Some of our major projects have been return-ing the Lockheed Martin surveillance air-craft from China, opening up Libya forthe U.S., moving killer whales to theirnew homes and transporting athleticteams for their competition games. ■

Being the oldest of threesiblings, I am accustomedto taking control, makingquick decisions and solvingproblems.

49October 24, 2005 The Journal of Commerce • www.joc.com 49

Angela Chao - Women in Transportation 2005

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