Angel broking demat account research

74
PROJECT REPORT ON Demat AccountSubmitted to IIeBM in the partial fulfillment of the requirement for degree of Master of e-Business Management (Finance) By: - Name –Raju Goyal International Institute of e-Business Management Roll Number –2008/MeBA/07/098 1 | Page

Transcript of Angel broking demat account research

PROJECT REPORT ON

ldquoDemat Accountrdquo

Submitted to IIeBM in the partial fulfillment of the requirement

for degree of

Master of e-Business Management

(Finance)

By -

Name ndashRaju Goyal

International Institute of e-Business Management

Roll Number ndash2008MeBA07098

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MOHALI Year -2009

PREFACE

The successful completion of this project was a unique experience for me because by visiting many place and interacting various person I achieved a better knowledge about sales The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me

The research provides an opportunity to the student to devote hisher skills knowledge and competencies required during the technical session

The research is on the topic ldquoAngel Broking Demat Accountrdquo

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Acknowledgement

It was a great opportunity for me to work with Angel Broking Ltd pioneers in the field of Finance Industry I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible

Firstly I would like to thank our Company Guide Mr Aditya Parmar Training Manager who has been a constant source of inspiration for me during the completion of this project He gave me invaluable inputs during my endeavor to complete this project

I am also extremely grateful to Mr Aditya Parmar Training Manager to have given me this opportunity to work with him and gain valuable insights

I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project Not to forget all those who have kept my spirits surging and helped delivering my best

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I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems

I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization

At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time

RAJU GOYAL

ROLL NO -2008MeBA07 098

CERTIFICATE OF COMPLETION

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This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer

training report of the requirement for the degree of MeBA is a work carried out by RAJU

GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance

Project Guide

(_______________________)

DECLARATION

To

The Director

International Institute of e-Business Management

Phase-1

Mohali

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Respected Sir

I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is

compiled and submitted by me is my original frame work The Procedure in the report is based

on the Standards provided in ISO 9001 I have not copied the data from any previous report

However my Project Guide Respected Mr Aditya Parmar helped me at various points while

preparing this report

MR RAJU GOYAL

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EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization It is necessary to help employees in dealing with the changes caused by the

changing business environment

I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company

in finance industry The main objective of my project was to ldquoDemat Accountrdquo

The training design included departments and their training needs month of training sequence

of training and methods of training A proper matrix was formed differently for each level

highlighting the requirements to be trained

It also includes different skills workshop including the contents objectives of the skills imparted

to the employees Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed

Each level in organization was considered as separate entity and training procedure for them was

also different

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TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

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supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

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VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

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Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

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EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

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With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

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Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

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IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

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Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

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Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

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4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

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accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

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2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

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Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

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Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

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Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

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charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

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5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

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While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

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bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

MOHALI Year -2009

PREFACE

The successful completion of this project was a unique experience for me because by visiting many place and interacting various person I achieved a better knowledge about sales The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me

The research provides an opportunity to the student to devote hisher skills knowledge and competencies required during the technical session

The research is on the topic ldquoAngel Broking Demat Accountrdquo

2 | P a g e

Acknowledgement

It was a great opportunity for me to work with Angel Broking Ltd pioneers in the field of Finance Industry I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible

Firstly I would like to thank our Company Guide Mr Aditya Parmar Training Manager who has been a constant source of inspiration for me during the completion of this project He gave me invaluable inputs during my endeavor to complete this project

I am also extremely grateful to Mr Aditya Parmar Training Manager to have given me this opportunity to work with him and gain valuable insights

I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project Not to forget all those who have kept my spirits surging and helped delivering my best

3 | P a g e

I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems

I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization

At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time

RAJU GOYAL

ROLL NO -2008MeBA07 098

CERTIFICATE OF COMPLETION

4 | P a g e

This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer

training report of the requirement for the degree of MeBA is a work carried out by RAJU

GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance

Project Guide

(_______________________)

DECLARATION

To

The Director

International Institute of e-Business Management

Phase-1

Mohali

5 | P a g e

Respected Sir

I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is

compiled and submitted by me is my original frame work The Procedure in the report is based

on the Standards provided in ISO 9001 I have not copied the data from any previous report

However my Project Guide Respected Mr Aditya Parmar helped me at various points while

preparing this report

MR RAJU GOYAL

6 | P a g e

EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization It is necessary to help employees in dealing with the changes caused by the

changing business environment

I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company

in finance industry The main objective of my project was to ldquoDemat Accountrdquo

The training design included departments and their training needs month of training sequence

of training and methods of training A proper matrix was formed differently for each level

highlighting the requirements to be trained

It also includes different skills workshop including the contents objectives of the skills imparted

to the employees Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed

Each level in organization was considered as separate entity and training procedure for them was

also different

7 | P a g e

TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Acknowledgement

It was a great opportunity for me to work with Angel Broking Ltd pioneers in the field of Finance Industry I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible

Firstly I would like to thank our Company Guide Mr Aditya Parmar Training Manager who has been a constant source of inspiration for me during the completion of this project He gave me invaluable inputs during my endeavor to complete this project

I am also extremely grateful to Mr Aditya Parmar Training Manager to have given me this opportunity to work with him and gain valuable insights

I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project Not to forget all those who have kept my spirits surging and helped delivering my best

3 | P a g e

I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems

I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization

At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time

RAJU GOYAL

ROLL NO -2008MeBA07 098

CERTIFICATE OF COMPLETION

4 | P a g e

This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer

training report of the requirement for the degree of MeBA is a work carried out by RAJU

GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance

Project Guide

(_______________________)

DECLARATION

To

The Director

International Institute of e-Business Management

Phase-1

Mohali

5 | P a g e

Respected Sir

I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is

compiled and submitted by me is my original frame work The Procedure in the report is based

on the Standards provided in ISO 9001 I have not copied the data from any previous report

However my Project Guide Respected Mr Aditya Parmar helped me at various points while

preparing this report

MR RAJU GOYAL

6 | P a g e

EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization It is necessary to help employees in dealing with the changes caused by the

changing business environment

I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company

in finance industry The main objective of my project was to ldquoDemat Accountrdquo

The training design included departments and their training needs month of training sequence

of training and methods of training A proper matrix was formed differently for each level

highlighting the requirements to be trained

It also includes different skills workshop including the contents objectives of the skills imparted

to the employees Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed

Each level in organization was considered as separate entity and training procedure for them was

also different

7 | P a g e

TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems

I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization

At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time

RAJU GOYAL

ROLL NO -2008MeBA07 098

CERTIFICATE OF COMPLETION

4 | P a g e

This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer

training report of the requirement for the degree of MeBA is a work carried out by RAJU

GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance

Project Guide

(_______________________)

DECLARATION

To

The Director

International Institute of e-Business Management

Phase-1

Mohali

5 | P a g e

Respected Sir

I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is

compiled and submitted by me is my original frame work The Procedure in the report is based

on the Standards provided in ISO 9001 I have not copied the data from any previous report

However my Project Guide Respected Mr Aditya Parmar helped me at various points while

preparing this report

MR RAJU GOYAL

6 | P a g e

EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization It is necessary to help employees in dealing with the changes caused by the

changing business environment

I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company

in finance industry The main objective of my project was to ldquoDemat Accountrdquo

The training design included departments and their training needs month of training sequence

of training and methods of training A proper matrix was formed differently for each level

highlighting the requirements to be trained

It also includes different skills workshop including the contents objectives of the skills imparted

to the employees Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed

Each level in organization was considered as separate entity and training procedure for them was

also different

7 | P a g e

TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer

training report of the requirement for the degree of MeBA is a work carried out by RAJU

GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance

Project Guide

(_______________________)

DECLARATION

To

The Director

International Institute of e-Business Management

Phase-1

Mohali

5 | P a g e

Respected Sir

I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is

compiled and submitted by me is my original frame work The Procedure in the report is based

on the Standards provided in ISO 9001 I have not copied the data from any previous report

However my Project Guide Respected Mr Aditya Parmar helped me at various points while

preparing this report

MR RAJU GOYAL

6 | P a g e

EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization It is necessary to help employees in dealing with the changes caused by the

changing business environment

I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company

in finance industry The main objective of my project was to ldquoDemat Accountrdquo

The training design included departments and their training needs month of training sequence

of training and methods of training A proper matrix was formed differently for each level

highlighting the requirements to be trained

It also includes different skills workshop including the contents objectives of the skills imparted

to the employees Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed

Each level in organization was considered as separate entity and training procedure for them was

also different

7 | P a g e

TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Respected Sir

I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is

compiled and submitted by me is my original frame work The Procedure in the report is based

on the Standards provided in ISO 9001 I have not copied the data from any previous report

However my Project Guide Respected Mr Aditya Parmar helped me at various points while

preparing this report

MR RAJU GOYAL

6 | P a g e

EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization It is necessary to help employees in dealing with the changes caused by the

changing business environment

I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company

in finance industry The main objective of my project was to ldquoDemat Accountrdquo

The training design included departments and their training needs month of training sequence

of training and methods of training A proper matrix was formed differently for each level

highlighting the requirements to be trained

It also includes different skills workshop including the contents objectives of the skills imparted

to the employees Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed

Each level in organization was considered as separate entity and training procedure for them was

also different

7 | P a g e

TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization It is necessary to help employees in dealing with the changes caused by the

changing business environment

I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company

in finance industry The main objective of my project was to ldquoDemat Accountrdquo

The training design included departments and their training needs month of training sequence

of training and methods of training A proper matrix was formed differently for each level

highlighting the requirements to be trained

It also includes different skills workshop including the contents objectives of the skills imparted

to the employees Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed

Each level in organization was considered as separate entity and training procedure for them was

also different

7 | P a g e

TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

TABLE OF CONTENTS FOR PROJECT

REPORT

Introduction 8

Company Profile 9

SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34

Need for the study 38

Competitors 39

Objective 43

Research Methodology 44

Data Analysis and Interpretation 47

Observation and Finding 57

Limitation 59

Suggestion 60

Summary and Conclusion 61

Bibliography 628 | P a g e

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

ANNEXURE (contains questionnaire) 63

Introduction

Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients

The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance

Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial

transactions through this one window

In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience

9 | P a g e

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUNDPhilosophy of the Company

Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited

Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well

10 | P a g e

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

supported by Mr Mukesh Gandhi a fifteen years veteran in the market

The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office

Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches

Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

Mission

To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity

11 | P a g e

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

VISION

bull To provide best value for money to investors through innovative products

bull TradingInvestments Strategies

bull State of the art technology and personalized service

Customer Promise

They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude

ANGEL DEALING IN

12 | P a g e

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Milestones

May 2009

Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009

August 2008

Crossed 500000 trading accounts

November 2007

lsquoMajor Volume Driverrsquo for 2007

March 2007

Crossed 200000 trading accounts

December 2006

Created 2500 business associates

October 2006

lsquoMajor Volume Driverrsquo award for 2006

September 2006

Launched Mutual Fund and IPO business

July 2006 Launched the PMS function

13 | P a g e

EQUITY LIFE INSURANCE

MUTUAL FUND

COMMODITY

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

March 2006

Crossed 100000 trading accounts

October 2005

lsquoMajor Volume Driverrsquo award for 2005

September 2004

Launched Online Trading Platform

April 2004 Initiated Commodities Broking division

April 2003 First published research report

November 2002

Angelrsquos first investor seminar

March 2002

Developed web-enabled back office software

November 1998

Angel Capital and Debt Market Ltd incorporated

December 1997

Angel Broking Ltd incorporated

Angel Broking HouseBoard of Director

Mr Dinesh Thakkar Founder Chairman amp Managing Director

The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more

14 | P a g e

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

effective and affordable services to retail investors

Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies

Mr Lalit Thakkar Director ndash Research

Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory

services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it

When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media

Mr Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking

treasury consultancy and advisory services

Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young

Mr Rajiv Phadke Executive Director ndash HR amp Corp communications

Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing

financial services brand-building HRD and quality management

15 | P a g e

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well

Mr Vinay Agrawal Executive Director ndash Equity Broking

Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement

A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder

Mr Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations

Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past

Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of

Insurance mutual funds IPOs personal loans and other wealth management products

16 | P a g e

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past

Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics

Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting

He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT

Mr Santanu Syam Executive Director - Operations

Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was

also associated with Standard Chartered Bank in India as Director Transactional Banking

Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance

Mr Ketan Shah Associate Director - Information Technology

17 | P a g e

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance

Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments

Ms Pinky Kothari Associate Director - Sales And Marketing

Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director

A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry

Mr Naveen Mathur Associate Director ndash

18 | P a g e

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Commodities Business

A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets

He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments

Mr Mathur is a regular speaker on all the prominent financial news channels

SWOT ANALYSIS-

Strength-

bull Co-operative and Experienced Branch Managers

bull Good Database

bull Reliance Brand

bull Low pricing

Weakness-

bull Inexperienced Staff

bull Low awareness due to lack of advertisement

bull Lack of loyal clientage

bull Developing product

19 | P a g e

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Opportunity-

bull Untapped Market

bull Increased spending power

bull Changing Mindset of Customers

bull Unpredictable Sensex

Threat-

bull Reach

bull Stiff competit ion from existing players in the market

bull Better products

WHAT DOES ANGEL BROKING LTD OFFERS

1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it

2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way

3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision

20 | P a g e

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts

5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email

DISCUSSION ON TRAINING

Studentrsquos work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit both for the company as well as for the customer

The most important aspect for the role of trainee is trust So far fulfillment of the

targets one needs to

bull Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way

bull Generating new leads through various activities

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market

Cold calling is one of the trusted ways of getting to the customers without meeting them

Although the rate of conversion remained very less for cold calling the quality and

21 | P a g e

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

accent remains a very important criterion this activity give me mixed result I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear Corporate calls always remained more difficult to

crack with respect to retail sector

The corporate were the most difficult and most temping to get the business from It

took me one one day to crack Hi-tech Gears

At ANGEL BROKING LTD after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with In the initial phase I was accompanied

by more experienced staff After I became known to the market and procedure I started

attending calls alone only

After the third week my performance also improved and I was able to get close to the

targets though it looked difficult to achieve in the beginning To get awareness of the

every product I attended diversified calls This helped me to implement cross selling to

get better results

LIMITATIONS

1 Cold Calling

bull Voice and accent plays a major role

bull The right time to call a customer cannot be decided as the customer may in a

different mood at the time of calling

bull Time consuming

bull Less success rate

22 | P a g e

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

2 Corporate

bull Time consuming

bull Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads

While making cold calls we need to have

bull Good Communication Skills (Voice quality is clear and articulate)

bull Persistent and able to bounce back from rejection

bull Good organizational skills

bull Ability to project a telephone personality (Enthusiasm friendliness)

bull Flexibility can adapt to different types of clients and new situations

23 | P a g e

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Using a good database is very essential

ldquoEighty percent of our business comes from 20 percent of our customers is a frequent

statement at any sales convention Theres hardly a sales executive who is not aware of

the 8020 rulerdquo

While talking to customers I analyze their needs Whether they want to go for investment

purpose or insurance or both Suggest them the plan that best suits them If they agree to

it then either we send across the agents to close the deal or close it themselves

24 | P a g e

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Problems faced while selling products

bull Customer dissatisfied with the services

bull People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not

bull Past experience word of mouth

bull Misguidance by agents

bull People do not want insurance products

bull Lack of knowledge and less awareness about demat account

bull People risk appetite is very low so they are afraid of mutual fund as well

25 | P a g e

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

ldquoSuccess is a journey not a

destinationrsquorsquo

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient

In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker

This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007

Is a demat account a must

26 | P a g e

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants

physical shares any more So a demat account is a must for trading and investing

Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses

Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature

Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)

The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening

27 | P a g e

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005

Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects

In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership

Rights

1 You can open more than one depository account in the same name with single DP multiple DPs

2 No minimum balance is required to be maintained in a depository account

3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

28 | P a g e

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP

Required Documents

The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)

bull PAN card

bull A canceled check

bull Voterrsquos ID

bull Passport

bull Ration card

bull Driverrsquos license

bull Photo credit card

bull Employee ID card

bull Bank attestation

bull IT returns

bull Electricity Landline phone bill

29 | P a g e

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across

Procedure

1 Fill account opening form (available with your DP)

2 Give your DP the duly filled account opening form with introduction documents as may be required

3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record

4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent

5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully

6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP

Angel Demat Account Services

Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window

Benefits of having an Angel account

30 | P a g e

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel

bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others

bull Its convenientYou can access Angelrsquos services through

bullThe internet

bullTransaction kiosks

bullThe phone (call amp transact)

bullOur all ndash India network of associates on an assisted trade

bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe

It provide you value- added services at wwwangelbrokingcom you get31 | P a g e

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

bull Reliable research including views of external experts with an enviable track record

bull Live news updates from Reuters and Dow Jones

bull CEOrsquos expert views on the economy and financial markets

bull Tools that help you plan your investments tax retirement etc in the personal finance section

bull Risk Analyzer for analysis of your risk profile

bull Asset allocators to build an appropriate investment portfolio

bull Innovative use of technology for facilitating

The benefits-

Benefits of Demat Account

bull A safe and convenient way to hold securities

bull Immediate transfer of securities

bull No stamp duty on transfer of securities

bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc

bull Reduction in paperwork involved in transfer of securities

bull Reduction in transaction cost

bull No odd lot problem even one share can be sold

bull Nomination facility

32 | P a g e

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately

bull Transmission of securities is done by DP eliminating Correspondence with companies

bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc

bull Holding investments in equity and debt instruments in a single account

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons benefits

bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for

the apprehension of bad delivery on

bull account of mismatch of signatures forgery of signatures fake certificates

etc

bull It is a safe and convenient way to hold securities compared to holding securities in physical form

bull No stamp duty is levied on transfer of securities held in Demat form

bull Instantaneous transfer of securities enhances liquidity

33 | P a g e

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

bull It eliminates delays thefts interceptions and subsequent misuse of certificates

bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP

bull Each share is a market lot for the purpose of transactions - so no odd lot problem

Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest

Points To Remember

1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc

2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder

3 Account opening procedure should typically take 2-5 days

4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)

34 | P a g e

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

5 In case of holdings of a HUF the account should be opened in the name of the Karta

6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained

7 In case of any difficulties contact your DP

8 Only securities admitted by NSDL can be dematerialized The list is available with your DP

9 Only securities registered in the name of the account holder can be dematerialized

10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit

11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status

12All the joint holders should sign the DRF

13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened

14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent

15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF

16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL

35 | P a g e

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

36 | P a g e

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the

procedure for buying and selling physical securities The difference lies in the

process of delivery (in case of sale) and receipt (in case of purchase) of securities

In case of purchase-

bull The broker will receive the securities in his account on the payout day

bull The broker will give instruction to its DP to debit his account and credit

investorrsquos account

bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling

appropriate form However one can give standing instruction for credit in to

ones accounts that will obviate the need of giving Receipt Instruction every

time

In case of sale-

The investor will give delivery instruction to DP to debit his account and credit the

brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours

before the pay-in as otherwise DP will accept the instruction only at the investorrsquos

risk

Rights37 | P a g e

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

1 Dematerialized securities can be traded on those stock exchanges connected to

NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp

ASE are connected to NSDL At these stock exchanges two segments would

be available to trade in dematerialized securities

Unified (erstwhile physical) segment - In this segment delivery

obligation can be met by delivering dematerialized or physical securities at

the option of the seller However for a select list of securities prescribed

by SEBI securities cannot be delivered in physical form in the unified

segment of stock exchanges connected to NSDL This list presently

covers 160 securities This list has been expanded to cover a total of 200

securities with effect from January 17 2000 Over a period this list would

cover all actively traded securities

Exclusive demat segment - In this segment delivery obligation can be

met by delivering dematerialized securities only Physical securities

cannot be delivered in the exclusive demat segment

2 ProcedureTrading in dematerialized securities is done through your broker just like

trading in physical securities After your broker executes the trade your DP

will help to deliver shares to your broker (in case you sell) on the basis of valid

instruction given by you to your DP and receive shares from your broker (in

case you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1 You purchase securities in any of the stock exchanges connected to NSDL

through a broker of your choice and make payment to your broker Make sure

you tell your broker you want only demat shares

38 | P a g e

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

2 Broker arranges payment to clearing corporation clearing house of the stock

exchange

3 Broker receives credit in his clearing account with his DP on the pay-out day

He can immediately transfer these securities to your depository account

provided your account is already active

4 Broker gives instructions to his DP to debit his clearing account and credit

your depository account

5 You give instruction to your DP for receiving credit in your depository

account If you have given standing instruction to receive credits no separate

instruction for receiving credit will be required

6 If the instructions match your account with your DP is credited

Sell dematerialized securities

1 You sell your dematerialized securities in any of the stock exchanges linked to

NSDL through a broker of your choice

2 You give instruction to your DP for debit of your depository account and credit

of your brokers clearing member account at least 24 hours ie one working

day prior to the pay-in date or before the deadline prescribed by your DP so

that your brokers clearing account is credited at the time arranged with him

3 On the pay-in day your broker gives instruction to his DP for delivery to

clearing corporationclearing house of the relevant stock exchange

4 The broker receives payment from the clearing corporation clearing house

5 You receive payment from the broker for the sale in the same manner you

would receive payment for a sale in the physical mode

Points To Remember

39 | P a g e

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

1 Trading continues to be through brokers In case of any problem in execution

of trade contact your broker and if he fails to resolve the problem you may

contact the stock exchange

2 When you buy securities through the stock exchange your brokers clearing

account is credited to the extent of the securities purchased on receipt of

instruction from clearing corporation clearing house of the stock exchange

Your depository account is credited only when your broker gives a delivery

instruction to his DP Securities are not directly credited to your account by the

clearing corporation clearing house of the stock exchange In case your broker

does not give a delivery instruction contact him or concerned stock exchange

or SEBI If your depository account is not credited in spite of your broker

giving valid instruction to his DP contact the DP and if he fails to resolve the

same you may contact NSDL

3 When you sell securities you have to give a delivery instruction to your DP to

transfer the securities to your brokers clearing account They are not

automatically debited from your account by NSDL or by the clearing

corporation clearing house of the stock exchange In case the DP defaults in

executing your instruction the DP is liable to compensate you for the loss

incurred provided your instruction was in

order and has been submitted to the DP at least 24 hours ie one working day

prior to the pay-in date or before the deadline prescribed by DP In case the DP

fails to resolve your problem you can contact NSDL

40 | P a g e

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization

From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days

41 | P a g e

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit

42 | P a g e

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)

Features amp Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits

Settlement of Securities traded on the exchanges as well as off market transactions

Shorter settlements thereby enhancing liquidity

Pledging of Securities

Electronic credit in public issue

Auto Credit of Rights Bonus Public Issues

Dividend credit through ECS

Auto Credit of Public Issue refunds to the bank account

No stamp duty on transfer of securities held in demat form

No concept of Market Lots

Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)

Holding Transaction details through Internet email

43 | P a g e

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom

Secured amp easy transaction processing

HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis

Disclaimer

Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction

44 | P a g e

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

ICICI DIRECT

ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to

its customers Type of Account

1 Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE

45 | P a g e

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

This account allows Cash Trading Margin Trading

Margin PLUS Trading Spot Trading Buy Today Sell

Tomorrow and Call and Trade on phone

ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader

2Wise Investment Account

1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds

2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI

46 | P a g e

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Active Trader also provides commodity trading

Brokerage and fees

Account opening fees Rs 750- (One time nonrefundable)

Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades

Disadvantages of ICICI Direct

1 Getting access to ICICIDirectcom website during

market session can be frustrating

47 | P a g e

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

OBJECTIVE

bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them

bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg

India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

bull To expand the market penetration of Angel broking ltd

bull To provide pricing strategy of competitors to fight cut throat competition

bull To increase the product awareness of Angel broking as single window shop for investment solutions

RESEARCH METHODOLOGY

INTRODUCTION

49 | P a g e

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Research Methodology refers to search of knowledge one can

also define research methodology as a scientific and systematic

search for required information on a specific topic

The word research methodology comes from the word ldquoadvance

learner lsquos dictionary meaning of research as a careful

investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have

define research methodology as systematized effort to gain new

knowledge

TYPES OF RESEARCH

ANALYTICAL RESEARCH-

It has to used facts or information already available and analyze

these to make a critical evaluation of material

SAMPLE SIZE

50 | P a g e

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Considering the constraints it was decided to conduct the study

based on sample size of 100 people in specific age groups

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data

has been used

1 Primary data collection

In dealing with real life problem it is often found that data at hand are inadequate

and hence it becomes necessary to collect data that is appropriate There are

several ways of collecting the appropriate data which differ considerably in context

of money costs time and other resources at the disposal of the researcher

Primary data can be collected either through experiment or

through survey

The data collection for this study was done in the following manner

Through personal interviews-

A rigid procedure was followed and we were seeking answers to many pre-

conceived questions through personal interviews

Through questionnaire-

Information to find out the investment potential and goal was found out through

questionnaires

Through Tele-Calling-

51 | P a g e

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Information was also taken through telephone calls

2 Secondary sources of data

In the secondary sources of data is used (Internet mazazine books

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique amp percentage method

are has been used

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used It help in marketing more accurate generalization

From the data available The data which was collected from a sample of

population was assumed to be representing entire population was

interested Demographic factor like age income and educational

background was used for the classification purpose

52 | P a g e

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

DATA ANALYSIS AND INTERPRETATION

Q1 In which of these Financial Instruments do you invest into

Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2

Result of Preference of Investment

Interpretation 53 | P a g e

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased

Q2 Are you aware of online Share trading

Aware of online share trading Percentage of respondentYes 72No 28

54 | P a g e

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Result of awareness of online trading

Interpretation

With the increase in cyber education the awareness towards online share trading

has increased by leaps and bounds This awareness is expected to increase further

with the increase in Internet education

Q3 Heard about Angel Broking

Awareness of Angel Broking Percentage of respondent

Yes 48No 52

Interpretation

55 | P a g e

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

This pie-chart shows that reliance money has a reasonable amount of Brand

awareness in terms of a premier Retail stock broking company This brand image

should be further leveraged by the company to increase its market share over its

competitors

Q4 Do you know about the facilities provided by Angel Broking

Awareness of Angel Broking

services

Percentage of respondent

Yes 36No 64

InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is

to be noted that the customers are not aware of the facilities provided by the

company meaning thereby that the company should concentrate more towards

promotional tools and increase its focus on product awareness rather than brand

awareness

56 | P a g e

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Q 5 Which bank is easily available everywhere

Company Name Percentage of respondentAngel 15ICICI 20HDFC 15

Interpretation-

30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

Q6 Which banking Demat account offered you a large no of services

Company Name Percentage of respondentAngel Broking 22HDFC 10

57 | P a g e

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

ICICI 18

INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

Q7 Which bank provide you a better email facility

Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22

58 | P a g e

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

INTERPRETATION

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

Q8 Which company provide a less BROKARAGE rate

Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17

59 | P a g e

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

INTERPRTETATION

44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI

Q 9 Which company provide you a large number of product and services

Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18

INTERPRETATION-

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

60 | P a g e

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Represent a pie chart

OBSERVATION

To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers

1 Preference of Investment61 | P a g e

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives

2 Awareness on Online Share Trading

72 consumers are aware of online share trading and 28 consumers are not aware of online share trading

3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking

4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking

5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI

6 Which banking Demat account offered you a large no of services

4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

7 Better email facility provided by bank

30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI

8 Provide a less BROKARAGE rate

62 | P a g e

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI

9 Provide a large no of Products and services

44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI

63 | P a g e

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

LIMITATION

bull The time constraint was one of the major problems

bull The study is limited to the different schemes available

under the Demat account selected

bull The lack of information sources for the analysis part

bull Geographical locations

bull Extreme variability in MARKET

64 | P a g e

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

SUGGESTION

1 The Brand image of Angel Broking Ltd is good in market but

according to customer satisfaction the company has to provide the

better service And also change the Market strategy

2 They should focus on print and electronic media advertisements to

make more people aware about them

3 They should provide proper guidance to their customers about

demat

4 They should provide should offers and facilities to their customers

to increase their attractiveness about demat

5 For opening an account they require lots of signatures in a kit

which should be reduced

65 | P a g e

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

bull To get initial success in this field is very difficult Although the business

generation becomes easier with time as we serve more people who then get added

up in the loyal clientage Thus time and service are two most factors to get in this

field

bull Also the corporate remains a very important segment which gets business in

bulk but retail cannot be ignored which makes your business ticking

bull Customer remains in the pivotal position

CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have

good return of investment A good brand is always welcomed over here people are

aware of quality so they go for ready to spend bucks of money

At last all conclusion be concluded by that Angel Broking Ltd is still growing

industry in India

Angel Broking Ltd account have less brokerage rate

It provide a security with the use of special type of key

66 | P a g e

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

BIBLIOGRAPHY

Websites

wwwangelbrokingcom

wwwhdfccom

wwwicicidirectcom

wwwdemataccountcom

wwwgooglecom

Reference books

67 | P a g e

To Open Demat account visit httpwwwangelbrokingcomopen-demat-account

wwwangelbrokingcom

To open Demat Account visit wwwangelbrokingcomopen-demat-account

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT

68 | P a g e

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

ANNEXURE

69 | P a g e

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Gender

a Maleb Female

70 | P a g e

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Your annual income

a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000

QUESTIONNAIRE

Q1 In which of these Financial Instruments do you invest into

Shares Mutual Funds Bonds Derivatives

Q2 Are you aware of online Share trading

Yes No

Q3 Heard about Angel Broking

71 | P a g e

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Yes No

Q4 Do you know about the facilities provided by Angel Broking

Yes No

Q5 With which company do you have your DEMAT account

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6 Which bank is easily available everywhere

Angel broking

HDFC

ICICI

72 | P a g e

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Q7 Which banking Demat account offered you a large no of services

Angel broking

HDFC

ICICI

Q8 Which bank provides you a better email facility

Angel broking

HDFC

ICICI

Q9 Which companies provide a less BROKARAGE rate

Angel broking

HDFC

ICICI

Q10 Which company provide you a large number of product and services73 | P a g e

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents

Angel broking

HDFC

ICICI

74 | P a g e

  • PROJECT REPORT ON
  • Mohali
    • The research is on the topic ldquoAngel Broking Demat Accountrdquo
    • Acknowledgement
      • Required Documents