By Paul Ormonde-James

The World is changing and for a business to survive it must treat competition as a global War.

By Paul Ormonde=James

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Intelligence Model – Strategic Information......

New Entrants

Substitutes

•Supply Analytics

•Provider Mgt

•Procurement

Competitive Intelligence

Business Intelligence

Intelligence

Competitor

Industry

Our CompanyKnowledge Mgt

•CRM Analytics•Single View •Customer•Channel Analysis

Suppliers•Vendors

•Institutions

•Providers

•etc

Customers•Memberships

•Members

•Future

members

Competitor

Competitor

NATIONAL

GLOBALLYCompetitor

CompetitorCompetitor

Companies must consider information in a local, national and global domain. Things change

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Tactical Tools

PriceProductPlace (distribution)Promotion

4P’s

5th P PEOPLEMarketers have the 4P’s addressing the strategic and tactical levers they can manipulate. But they still forget the 5th

P..PEOPLE

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TOOLS of WAR

A fool with a toolIs still a fool….

PRODUCTS from VENDORS

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The Analytics 4 P’s

• Purpose•Personality•Performance• Patronage

4P’sPEOPLE

For analytics, we have our own 4P’s that give us levers to manipulate delivery. By addressing these levers analysts and analytics can become a welcomed strategic and tactical tool

a’NERD”lytics refers to those individuals perceived as strong intellects but no ability to communicate. Their function is as a “nerd” this is the assumed human face of analytics

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Business Intelligence deliverables 3 “sights”

What is

Happening

What has

HappenedWhat might

Happen

Current

Time

1 month 3 month 6 month 12 monthFuture

Time

Past

Time1 month2 month3 month

Decision Point

Looking Forward (Forecasting)

-Proactive

-Considering Issues before they impact

- Manoeuvre before impact

-Time to make more accurate decisions

-Reactive

-Short time to consider decisions

- “Fire Fighting” approach

-Market Follower

Looking Backward

Month

End

Data finalised Compile data Report generation Results analysis

1 week 2 week 3 week 4 week

Manual Processing Delays

Hindsight

Insight

Foresight

PURPOSE

The “sights” or I’s (eyes) of BI (business Intelligence) which adds value to corporations, through understanding what happened, what is happening and what could happen. This will take cultural changes

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Performance is in personality…

ExtrovertIntrovert

Creative

Detailed

Forensic Auditing

Marketing

PERSONALITY

You need to match personalities of analysts to the audience they serve so they speak the same language

Myers Briggs method explains the interfaces and needs of personalities

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The Will – Skill Matrix

WILL

High

Low

Low High

REWARDTRAIN

REMOVE COUNCEL

0

10

100

SKILL

PERFORMANCE

The Will- Skill matrix allows you to take action with staff who are not high on both will to perform and the skill to perform

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Patronage ------Without support and sponsorship trying hard gets you no where

PATRONAGE

Without senior support your journey is very difficult..determination only gets you so far

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Concluding

• Purpose•Personality•Performance• Patronage

Observe the Analytics 4P’s

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Ana

Convert A NERDlytics to ANNA lytics

QUESTIONS

By Paul Ormonde-JamesCybertreking.com