Andy Salkeld

Leicester City Council

Leicester Shire Cycle Challenge

One Leicester – Planning For People

The seven priorities are;

• Investing in our children

• Planning for people not cars

• Reducing our carbon footprint

• Creating thriving, safe • Creating thriving, safe

communitites

• Improving wellbeing and health

• Talking up Leicester

• Investing in skills and enterprise

Smarter Travel

• Techniques to influence behaviour to Sustainable Options

– School Travel Plans

– Workplace Travel Plans

– Personal Travel Planning

Used in Leicester

– Leicester Share

– Walk It

– PTP Pilot Project

– Leicester Cycle Challenge

Why it works

Home

Learn More

Prizes

Results

Surveys - Method

• Baseline

1. Pre-Challenge - 100% / 1,492 people

2. Challenge Period

3. 5 weeks post-challenge survey – 43% / 648 people

4. 3 months post-challenge survey – 31% / 458 people

Pre - 12 month Cycling

• 252 people who had not cycled in the last year!

• Most aged 25-54

• 57% male & 43% female (Most ‘New’ cyclists are women)

• 85% ’New’ still cycling 3 months After

• 36% ’New’ cycling ‘Occasionally’ - 22% ‘Regularly’

• 47% ‘Occasional’ cycling ‘Regularly’ After

• 73,368 miles (3 x World)

• 8,465 cycling trips

• 70% for transport

Results

• 70% for transport

• 14,175 kilograms less CO2

• 650 pounds of fat

• Biggest increase for least active

Travel to Work

Pre-Challenge

• 42% driving alone

• New (54%) & Occasional (62%)

Post-Challenge

• All categories cycling more

• 49% of ‘Non-cyclists’ 1+ day/week• 49% of ‘Non-cyclists’ 1+ day/week

What more can help you cycle to work ?

• More cycle lanes (16%)

• Better bike (8%)

• Changing & lockers (8%)

• Incentives (8%)

• Route-planning (6%)

Feedback

“I see a lot more cyclists on the road and feel more confident about cycling

on the streets of Leicester.”

“It got a lot of people at work to dig out bikes and use them and now new bikes are appearing” (New cyclist)

“We now have a bicycle user group in the company as a result of the Challenge.”

“The cycle challenge reminded me

just how much fun cycling is.” (Female new cyclist, 25-34 yrs)

“A colleague urged me on to do it

and I succeeded in getting friends to join and they encouraged their

friends … It keeps on going.”

(New cyclist)

“I've been meaning to buy a bike for years

and this was a good 'bump' to buy a bike and cycle to work.” (Male, 25-34 yrs)

company as a result of the Challenge.”

(Regular cyclist)

More Information

www.leicester.gov.uk/your-council-services/ep/regeneration

www.leicester.gov.uk/cycle-city

Sustainable Transport Team

6th Floor A Block New Walk Centre

Leicester LE1 6FG

Andy Salkeld – 0044 (0)116 252 8924 andy.salkeld@leicester.gov.uk