Android Trends @ DevCon Summit 2016
Transcript of Android Trends @ DevCon Summit 2016
Trends in Android Nov 2016 - DevCon Manila
ANDROID DOMINATION
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Mobile operating systems dominated by Android
*July - September 2016Source: Strategy Analytics (http://www.cnbc.com/2016/11/03/google-android-hits-market-share-record-with-nearly-9-in-every-10-smartphones-using-it.html)
WW smartphone OS market share2009 - 3Q 2016*
Others (0.3%)
87.5%
12.1%
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Google leads in terms of downloads…
WW App Downloads1Q2016. Indexed
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
0
25
50
75
100
x2
Q1 2012 Q1 2014 Q1 201647271.5
5
36x
…and has been doing a good job in terms of monetisation…
Quarterly WW Google Play RevenueIndexed 2014
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
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…but Apple continues to lead in terms of revenue generation
WW App Revenue1Q2016. Indexed
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
0
25
50
75
100
x2
7
Developers in emerging markets think about Android first…
Platform priority for Developers by country2016
Source: MobiScroll (https://blog.mobiscroll.com/launching-an-app-on-ios-android-or-both-at-the-same-time/)
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…but they have to deal with a huge Android fragmentation
Source: Business Insider (http://www.businessinsider.sg/android-fragmentation-and-the-effect-on-samsung-sales-2015-8/)
Models by Android manufacturer (Aug 2015)
20,000 devices with 10+ OS versions
A CROWDED APP WORLD
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90% of time on mobile is spent using Apps which is good…
Source: Flurry (http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is)
Distribution of time spent on mobileUS. Jun 2015
Apple App Store Google Play Amazon Aptoide
700,000600,000
2,200,0002,000,000
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Apple App Store Google Play Amazon App Store Aptoide
Source: Statista (http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/)
…but how to stand out within 2 Million Apps?
Apps available in App Stores (June 2016)
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Additionally, users are not using more Apps…
Source: Business Insider (http://www.businessinsider.sg/average-number-of-apps-vs-time-spent-2016-5/) & Mary Meeker “Internet Trends”
Apps used per monthUS. 4Q2011 - 4Q2015
12 Apps used per day (3 of them account for
80% of usage)
Source: Business Insider (http://www.businessinsider.sg/sensor-tower-94-percent-of-app-store-revenue-comes-from-top-1-percent-publishers-2016-5/)
…so all the money goes to a few top publishers
App store revenue breakdown (US. Q1 2016)
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Is it possible to disrupt a world dominated by giants like Facebook?
Source: Business Insider & Statista (http://www.businessinsider.sg/facebook-dominates-online-messaging-2016-7/)
MAUs from social & messaging apps2016
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Pokémon did it!
Avg usage of AppsUS. July 2016
Source: Business Insider (http://www.businessinsider.com/pokemon-go-popularity-shown-by-app-usage-time-2016-7)
HOW TO STAND OUT?
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3rd-party App Stores already represent half of Google Play downloads…
2015 2016F 2020F
80
41
31
166
7854
352724
Mobile App DownloadsBillions (2015 - 2020F)
…
3rd-partyandroid
Source: AppAnnie presentation at TiA SG 2016
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APPS TIMELINE
TOTAL FREEDOM
POWER TO THE USER
EXCLUSIVE CONTENT
Apps not available in Google Play
Relevant tech articles and suggested Apps
No login or geographic restrictions
Rollback, Schedule & Ignore update features
24 Million downloads
… because they offer unique features not available in Google Play…
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Myanmar
Philippines
Singapore
… so developers can use them as additional acquisition channels
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November 2015 June 2016
15. India16. Philippines17. Morocco18. Argentina19. Malaysia20. Portugal21. Turkey22. Thailand23. Indonesia
15. Indonesia16. Chile17. Philippines18. Morocco19. Argentina20. Turkey21. Portugal22. Malaysia23. Thailand
Used Language
Country Ranking…
6xBahasa
Bahasa
…
Used Language
Country Ranking
Having local languages is critical…
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…but localisation goes much beyond just translating your App
Covered face in Arabic version
Castle Clash versions in Aptoide
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The size of your App matters!
Source: Akamai State of the Internet Report
Philippines with slow & expensive data
connections
Avg Internet connection speedsMbps
2.5
Phili
ppin
es
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