Android to Add Next 500M.

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Android to Add Next 500M Mobile Web Users in India?

By Kevin C. Tofel Oct. 12, 2010, 2:05pm PDT 2 Comments

New, private 3G networks in India combined with mobile adoption and Google’s march towards powering inexpensive

ndroid to Add Next 500M Mobile Web Users in India?: Tech News « http://gigaom.com/2010/10/12/android-to-add-next-500m-mobile-web-users-in-india/

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smartphones in the Asia-Pacific region could bring half a billion more people to the mobile web in India by 2014. Handset makers new to thesmartphone market are gearing up to soon offer Android devices for $150 to Indian consumers, with hopes of future phones priced below $100 ,says the Wall Street Journal. If these efforts are successful and gain momentum, the scenario could be a blow to Nokia, which reportedly holds over a third of the handset market in India , down from a 56.2 percent share just two years ago. Indeed a perfect storm may be brewing for upstartmobile device manufacturers in India to bring low-cost Android devices to the masses.

Mobile subscriber growth. With an estimated 1.2 billion people in India, the country is one of the most populous nations on the planet, secondonly to China. The mobile phone is quickly becoming a staple for nearly every Indian: iSuppli anticipates that by 2014, 97 percent of the country’s

population will have a mobile subscription of some sort .

Source: iSuppli

Based on the current wireless subscriber base in India, such growth represent roughly 500 million new mobile users. Traditionally, inexpensivefeature phones have been the device of choice due to hardware costs, so it’s easy to assume that the bulk of these new additions would be low-cost,

basic handsets priced at $40 or less. Surely some portion of the population will be constrained to lower-end devices, but what happens when asmartphone operating system is available for free and can offer a reasonably good experience on minimal hardware?


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Reply Nadav Tuesday, October 12 2010

“…the country is one of the most populous nations on the planet, second only to China.Why bother with “one of the most…” as if it’s some vague fact. Just go right away with “second most”, and even that is just barely so.

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ndroid to Add Next 500M Mobile Web Users in India?: Tech News « http://gigaom com/2010/10/12/android to add next 500m mobile web users in india/



[...]

Open Gardens » With the warp speeds of android, can Klingons win or do we need faster features? November 22, 2010Tracked on

[...] Google seems to be working with Indian manufacturers like Micromax Informatics Ltd., Spice Mobility …. This will test the brand

loyalty of Nokia which is already strained at the lowest end of the Indian handset market by the local Indian manufacturers. Already a price point of $150 has been reached by the Huawei Ascend in the US. [...]

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