Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee...
Transcript of Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee...
![Page 1: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/1.jpg)
Yankee GroupSeptember 2011
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Android Ecosystem Awash With Pirates
Carl Howe, Yankee GroupMaggie Taylor, Skyhook
![Page 2: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/2.jpg)
Yankee GroupSeptember 2011
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Today’s Main Takeaway
![Page 3: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/3.jpg)
Yankee GroupSeptember 2011
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
![Page 4: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/4.jpg)
Yankee GroupSeptember 2011
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Android Lags iPhone in Paid Downloads, But Not In Free Ones
![Page 5: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/5.jpg)
Yankee GroupSeptember 2011
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
![Page 6: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/6.jpg)
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Methodology
Online surveySurvey sample pulled from the top 250 paid Android app developersSurvey conducted between March 30 and May 4, 2011
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Yankee GroupSeptember 2011
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
![Page 8: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/8.jpg)
Yankee GroupSeptember 2011
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Piracy Forums and BitTorrent Sites Are The Largest Sources of Republished Apps
![Page 9: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/9.jpg)
Yankee GroupSeptember 2011
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Developers See Republishing Android Apps As “Very Easy”
![Page 10: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/10.jpg)
Yankee GroupSeptember 2011
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Half of Developers Believe Some of Their Users Are Using a Pirated Copy
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Yankee GroupSeptember 2011
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Android Developers Have Problems With Current Anti‐Piracy Solutions
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Yankee GroupSeptember 2011
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Lax Regulations and Piracy Cost Developers Real Money
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Yankee GroupSeptember 2011
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
![Page 14: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/14.jpg)
Yankee GroupSeptember 2011
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Three Steps Google Could Take To Reduce App PiracyStep 1: Require Market Certification
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Yankee GroupSeptember 2011
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Step 2: Provide Online Payment Receipts
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Step 3: Include Code Obfuscation for Distribution
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
![Page 18: Android Ecosystem Awash With Pirates · Android Ecosystem Awash With Pirates Carl Howe, Yankee Group Maggie Taylor, Skyhook. Yankee Group September 2011 2 Today’s Main Takeaway.](https://reader033.fdocuments.net/reader033/viewer/2022042021/5e789983e89c3629f71afa4f/html5/thumbnails/18.jpg)
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Conclusions and Recommendations
Developers can still make money on apps by:Making apps ad‐supportedDistributing free apps that use in‐app payments for revenueTurning apps into subscriptions
App developers will have to live with Android piracy for the foreseeable future, at least until Google takes some steps to reduce piracy. In the meantime, app developers can bypass some piracy issues by adopting different business models.
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Questions & Answers
Carl Howe, Yankee GroupMaggie Taylor, Skyhook
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Yankee GroupSeptember 2011
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Thank You
Carl Howe, Yankee Group
Maggie Taylor, Skyhook
Read analyst blogs at blogs.yankeegroup.com
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