Android data insight report Q2 2011

2011.08

Mobile internet use is accelerating: This June saw a rise in daily users of Umeng Top 100 Apps ( a 3 fold increase on January this year) and an increase in daily sessions of Umeng Top 100 Apps (a 4 fold increase).

14% of all Android phones are now using Android 2.3.

Tablets make up 8.7% of all Android devices.

Top Brands – HTC, Motorola, Samsung；

Leading China Brands – Huawei, Meizu, Lenovo, ZTE.

China Telecom and China Unicom's mobile internet users have increased significantly.

Huge user growth in local areas: Guangdong, Jiangsu, Hebei, Henan, Hunan, Sichuan, Zhejiang, Shandong.

Umeng top 100 apps‘ unique visitors at June 2011. 3 fold increase on Jan 2011

Umeng top 100 apps‘ daily sessions at June 2011. 4 fold increase on Jan 2011.

Jan Feb Mar Apr May Jun

Top 100 apps unique visitors

Jan Feb Mar Apr May Jun

Top 100 apps daily sessions

3 times 4 times

*Umeng top 100 apps refer to the top 100 apps by installation January 2011.

Data Source: Umeng Analytics, 2011Q2 www.umeng.com


The major Android OS version is 2.2.

Android 2.3 is up to 14%.

Android 3.0 entering the market with 0.3%.

Compared with Q1，the market share of phones priced above RMB2000 increased from 57% to 63%, Phones priced below RMB1500 decreased from 18% to 15%。

Version Price (CNY)

0%

10%

20%

30%

40%

50%

Nov Dec Jan Feb Mar Apr May Jun Jul

<1000 1000-1500 1500-2000

2000-2500 2500-3000 3500>

21% 10% 4% 2%

59%

46%

33% 27%

20%

44%

58% 57%

1% 5% 14%

0%

20%

40%

60%

80%

100%

10年Q3 10年Q4 11年Q1 11年Q2

1.x 2.1 2.2 2.3



2010Q3 2010Q4 2011Q1 2011Q2

480*800 most common Steady rise in Android tablet displays (1024*600), 8% up from zero in January

High performance device is mainstream. 600MHZ and 528MHZ is on the decline.

0%

10%

20%

30%

40%

50%


1024MHz 468MHz 528MHz 550MHz 600MHz

667MHz 720MHz 768MHz 800MHz

0%

10%

20%

30%

40%


1024*600 240*320 240*400 320*480

480*720 480*800 480*854 960*640

Resolution CPU Frequency



8.7% Android devices are Tablet devices, from collective data.

Top Foreign Brands – HTC,MOTOROLA, Samsung Leading Domestic Brands - Huawei,MEIZU,Lenovo,ZTE

HTC 31%

Motorola 20%

Samsung 14%

Huawei 9%

Sony-Ericsson

7%

MEIZU 6%

Lenovo 4%

ZTE 3%

Google 2%

Others 4%

Brand

91.3%

8.7%

Device iPhone iPad



One reason is the operators have speed up the expandation of 3G business. In addition there has been an increase in users from 2nd tier cities where easy wifi access is less common.

China Telecom has grabbed 10% of market share within less than a year. China Unicom’s market share has returned to 2010 Q3 levels after recovering from a low of 11% at the end of 2010.

49% 42% 36% 31% 34% 33% 35% 33% 30%

51% 58% 64% 69% 66% 67% 65% 67% 70%

0%

20%

40%

60%

80%

100%


Connection

wifi 2G/3G

1% 5% 8% 10% 16% 11%

15% 17%

83% 84% 77% 73%

0%

20%

40%

60%

80%

100%

2010 Q3 2010 Q4 2011 Q1 2011 Q2

Operator

China telecom China unicom China mobile



Hubei,Fujian,Sichuan,Henan,Shandong,Hebei contribute 24.0% mobile users.


The average user growth rate is more than 100%，Tibet、Guangdong、Anhui、Yunnan、Inner Mongolia、Heibei、Henan、Guizhou、Shanxi、Hunan、Sichuan’s Growth rate are exceed 150%.


Download site included PC download and wap download. Others included manufacturer market、operator’s market、app homepage etc.

Developers are interested in developing social, entertaining, utility apps *Source: Developer survey by Umeng

51%

13%

20%

16%

Download channel

3rd Party Market Google market Download site Others

Developer interest

57.2%

49.6%

37.6%

18.7%

14.5%

10.2%

65.6%

61.2%

43.5%

22.2%

17.7%

13.1%

Entertaiment

Utility

Social

Lifestyle

Reading

eCommerce

2011 2010



Source

Analysis data based on 5000 Mainland Android apps from Umeng platform, almost 18,000,000 Android devices are covered, from January to June 2011.

Statement

Above data belong to Umeng platform. Any use of data can be used for free provided that Umeng is quoted as the original source.

Umeng Data Analytics: Umeng Data Analytics Platform is the leading and largest provider of mobile app analytics and developer services in China. Umeng offers enterprise-class analytics to thousands of mobile app developers in over 40,000 apps across iOS, Android and Windows Phone platforms. Features: Trend Analysis: Provides developers an overall trend analysis, through measures such as daily sessions, new users, total users, and active user ratio across app versions. Audience Analysis: Audience analysis helps to track end user data, providing deep insight into app audience behavior. With Funnel Analysis, you can also track the conversion rate of each step, helping you achieve your goal. Channel Distribution Analysis: Provides deeper understanding of the performance of different distribution channels such as number of active users from each channel, thereby supporting developers to define channel distribution strategy and measure channel marketing performance. User Defined Analysis: Set the events to track the key functions or details of end-users, such as user engagement etc. This helps developers to gain a greater insight about end user activities. Industry Benchmark: The first app benchmark in China.

Umeng Analytics Demo: http://www.umeng.com/apps

http://www.umeng.com/apps�

Umeng, a Beijing-based startup founded in April 2010, is the leading and largest provider of mobile app analytics and developer services in China. Umeng offers enterprise-class analytics to thousands of mobile app developers across iOS, Android and Windows Phone platforms. Umeng has since raised more than USD10 million from Matrix Partners and Innovation Works. The team is working around the clock to build better solutions for mobile app developers.

www.umeng.com [email protected]

Android data insight report Q2 2011

Technology

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