Android As A Mobile Platform V2

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Korea Android 4th Seminar 2009 OctoberAndroid as a Mobile Platform

Transcript of Android As A Mobile Platform V2

  • 1.Android for convergence device platform 2009.10.22LG CNSS/W 20094Korea Android

2. AgendaDifference of Android platformsHow to compete with each otherHow to evolve togetherBig opportunity with Android 3. Its All Android, All the time 4. 1.Acer A1 2.Compulab Exeda 3.Dell Ophone mini3i Benzine 4.Geek Phone One 5.General Mobile DSTL1 Android Phone 6. 7. Haier H7 HKC Pearl 8.HighScreen PP5420 9.HTC Click Fiesta Tattoo October 10. HTC Desire 6200 October 11. HTC Dream T-Mobile G1 12. HTC Hero G2 Touch 13. HTC Lancaster 14. HTC Magic Sapphire T-Mobile myTouch 3G Google Ion Dopod A6188 15. HTC Passion 16. HTC Predator 17. Huawei U8220 T-Mobile Pulse October 8th 18. Huawei U8230 19. Innocomm Skate 20. Kogan Agora 21. Koolu Freerunner 22. Lenovo O1 Ophone 23. LG Etna 24. LG GW620 Eve November 2009 25. LG GW880 26. Motorola Heron 27. Motorola MB200 28. Motorola MB300 29. Motorola Morrison Cliq DEXT October 30. Motorola Sholes Calgary Tao Droid December 17th 31. Openmoko GTA02 32. Philips V808 33. Qigi i6 34. Samsung Behold 2 T939 35. Samsung Bigfoot 36. Samsung Galaxy i7500 37. Samsung Galaxy Lite i5700 2010 38. Samsung Houdini 39. Samsung InstinctQ m900 October 11th 40. Samsung m850 Q 41. Sciphone N12 42. Sony Ericsson XPERIA X3 Rachael 43. Sunno S880 October 15th 44. Tiger G3 45. ZTE Android 5. Android Devices 1. Archos 5 Internet Tablet September 15th 2. Cloud Telecomputers Glass 3. Creative Zii Egg 4. ENT ET-M4301 5. eviGroup Wallet MID 6. GiiNii Movit Maxx 7. GiiNii Movit Mini 8. Hard Kernel ORDROID 9. RAmos T11 10. Skytone Alpha 680 11. SMiT Android MID-560 12. Touch Revolution NIMble 6. What is a differencein terms of Google? 7. The bigger strings optionor the no-censorship They include a range of Google applications that the carrier and handset maker agree not to remove from the phone. The carrier and handset maker also agree not to censor access to the Android market.Of the phones coming out this year, five or six belong to this category 8. The small strings option Manufacturers sign a distribution agreement to include Google applications on the phone.Of the 18 to 20 phones coming out this year 9. The obligation-free option The manufacturers cannot preload popular Google applications, like Gmail or Google calendar 10. How to competewith each other? 11. Google Standard Phone Android Powered Phone Android Based Devices Three kind of Android Platform 12. Standard Resolution (HVGA, WVGA)Standard Form Factor (Touch, Slide Qwerty)Standard API maintained by GoogleLimited UI CustomizationDifferentiate with Design & PriceMass & Global Market for 3rd Party Google Standard Phone 13. Acer Liquid LG GW620HTC DreamMore compelling Design 14. HTC Magic Samsung GalaxyPrice War begin 15. Limited variant of Form FactorCustomized Home ScreenOwn Brand UI & SoftwareOwn Brand ServicesOwn Brand Platform with new APIwould not be Niche Markets Android powered phone 16. General Mobile DSTL1 Compulab ExedaHighScreen PP5420Limited variant of form factor 17. HTCs Brand UI & Customized Software 18. Samsung Behold 2 HTC Hero T-Mobile PulseCustomized Home Screen 19. Not just a Custom UINot just a Custom Home ScreenNot just a Custom UI & SoftwareNot just a embedded softwareMotos own Brand ServicesWorking with own Server Own Brand Services MOTOBLUR 20. Customized Software in MOTOBLUR 21. Social Home Screen Address Sync with SNS Apps with SNSPush MailboxFree FInd MyPhone Synced Calendar Integrated Services with SNS 22. Own Branded Platform OPhone OS 23. LG GW880Lenovo O1Dell Mini 3i OPhones for China Mobiles 498M Customers 24. Various types of DeviceNormally not including Google servicesOwn Brand PlatformNiche Markets or Not?Competition across the market segment Android based devices 25. Hardware Platform HDTV OutputMedia Rich AP ZiiLabs Egg platform 26. Accelerated video, graphic and imagingFull integration with SurfaceFlingerOpenGL ES 3D graphics1080p HD video outputHigh Quality AudioEnhanced User InterfacesImage ProcessingAccelerated web browsing Zii Egg with Android 27. OESF with Android 28. 29. Requirements for Convergence device platform 30. Time to Market Performance Open source Fastest Web runtime Mash-up centricScalabilityPerspectives for Biz & Tech 31. Android as Convergence device platform 32. RAD with Eclipse 2D Graphics with SGL Partners with open source Webkit runtime Mash-up with Google Scalability from LinuxPerspectives for Tech & Biz 33. How to evolve togetherwith HTML5 34. geolocation 35. app cache & database 36. Big Opportunity with Android 37. Three Platforms in Androidnatives platform, java, web platform 38. Compelling ROI for 3rd partySingle Marketplace for Cross OEM, CarrierSingle dev tool for Cross devices Single developer groups for Cross devicesSingle Framework for Cross devices 39. Convergence platform Advisor : u-Platform