COMICATHON

In case you are thinking ,whether comics is too trivial for an app..

RE-THINK !

COMICATHON ISA one stop comic reading

experience for children and adults alike.

Relive life through graphic ecstasy !!!

In an age of digital media, people have forgotten the

joy of reading

Especially children, who are hooked on to

electronic games

THE NEED

Definitely a refreshing experience to plunge into those graphics

ABOUT THE APPThe app will be available on the Google playstoreCustomers will be able to download comic books for free from the app.High quality graphic comics.

A tough competitor

HOW DO WE OVERCOME ADVERSITY ??

THE FREEMIUM MODELFirst 4 editions of the comic will be free for download from the app(apply to certain comics).A preview of the next edition will be availableFun fact notifications about your favourite characters.Uses will be a notified with comic strips for “A healthy laugh” periodically.

FREE

Le price The pricing for the premium users would be:1) 2$ for an Indian comic*2) 3 $ for an international comic*

*** Depending on availability and demand of the comic, prices are subjected to change

A genuine price –not to costly but at the same time enough to float the

boat.

Audio files to be integrated with comics to give cinematic experience.Monthly subscription available.Deliver at door-step facility.Look it up dictionary set for kids who can check meanings of words then and there.Specially autographed comics by the creator and cast (if movie) to be available.

Wide variety of comics. (Multilingual and multi genre)

Promotion and marketingCan tie up with a few schools to screen a few comics using their e-learning modules. Can also offer free subscription for a limited period of time

Those born after the 80’s have literally grown up with these. They are an ideal target audience. Working professionals will find these comics as a stress buster.

GEN Y

SponsorshipsSponsor like minded fests like the Comic Con to hit the right audience

Tie up with one of the engineering college fests and you can see downloads pouring in from their hostels. #truefact.

Social media campaignsCreate your own comic strip with #comicathon and one with highest number of likes on the official Facebook fan page will be declared the winner.Will increase online presence of the app.

REFER’EMThe app will help users to share their favourite comic with their friends.In such a scenario, when these referrals turn into downloads, perks of a free comic for a certain number can be given.

A SUMMARYComicathon will prove to be en enriching experience to all its users A wide variety and quality database of comics and magazines is one of the most important core value of the app.Marketing plans like those involving social media, sponsorships, referral codes etc will help the app grow.

DISCLAIMER Created by T PRANIL CHANDRA, VNIT NAGPUR during a marketing internship under prof. Sameer Barua.