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Andrew Goodwins Theory.

Justin Timberlake – Take back the Night.

Genre CharacteristicsJustin Timberlake’s music is usually associated with the genre R&B and POP. Take back the night is more of a POP song, this is because in the video it has many conventions of POP, it is upbeat whereas R&B is usually slow and is about upsetting. The setting of the song is very bright and positive and it is performance based which is common in POP videos. This will attract a mass audience because POP music is very well known across the world and will attract a younger audience. This song targets a young audience because the conventions of the video. It can also attract a older audience because of the message of the song.

Lyrics and Visuals• This was your city. Cuts to establishing shot of city. This lyric brings

back memories of the past with someone close to Justin, makes them remember what fun they had. The beat of the song enforces that.

• Pull you near it, till you feel it again. Gives voyeuristic look towards the audience, makes them feel special and loved. Lyrics connote that Justins been away from music for a while and is trying to rekindle that relationships with audience.

• Give your body some direction that's my aim. Looks towards the sky and aims almost like a gun. Almost directs consumers towards heaven.

• Put your glasses in the air.

• Music cuts to the beat of the song• Gestures in song match the beat of the song• Saxophone – uplifting, strong, funky• Choreography matched beat of music. Pacy • Whenever saxophone plays, it cuts to a long shot

Promote/Sell artist• This is a performance based song, in my opinion this is to show off

Justin’s talent as a singer and dancer. The point of this is to attract a more vibrant audience young audience (younger audience – energetic). The video also includes slight voyeuristic looks and movements to the audience (gestures pulling them in closer) almost seducing them.

• There are a lot of cuts to Justin performing on stage to thousands of people . This enforces his talent as a live performer. This indoctrinates the younger audience into wanting to buy his music and tickets to see him live.

Frequent Looking• Looks at Camera frequently • Regular looks at camera suggest that the consumer watching is like a close friend to Justin. Strong

relationship between artist and audience.• Raising glasses and looks to audience. Connotes that the audience should join him in celebration.

• These looks in the camera is done to establish a strong relationship between Justin and his fans. When Justin grabs the camera and smiles it strengthens the relationship between him and his fan. Also when he looks back at the camera when he is on the stage it is like he wants the consumer to go on a journey with him.

Intertexuality• Justin’s costume and props in this music video intertexualises a suave character. It indicates that he is

a calm sophisticated person. Almost like a modern day Frank Sinatra. • Microphone – Connotes that he is a energetic confident performer. Microphone is also a convention

of POP music.• Shiny shoes – people are attracted to things that shine, it is almost like the shoes where worn to

attract the audience to Justin.