OREGON ELECTRIC BYWAYSDrive Oregon Networking Event

03.09.17

WE LIKE IT HERE. YOU MIGHT TOO.

OUR STRUCTURE

• Our funding increased

substantially in 2003 when the

Oregon legislature enacted a 1%

transient lodging tax that was

appropriated to Travel Oregon

• This allowed us to be a semi-

independent state agency that

is overseen by a nine-member

board of commissioners

appointed by the Governor

• As of July 1, 2016 our

organization is funded by a 1.8%

transient lodging tax

• We now have an annual budget

of ~$30 Million

OUR VISION: A better life for Oregonians through

strong, sustainable local economies.

OUR MISSION: We inspire travel that drives economic

development. Through innovation and partnerships,

we share the stories of Oregon’s people and places,

ensuring the preservation of Oregon’s way of life and

natural places.

WHO IS OREGON’S

TRAVEL & TOURISM

INDUSTRY?

OVER 105,000 OREGONIANS

DIRECTLY EMPLOYED*

Restaurants, hotels, wineries,

attractions, guiding & outfitter

businesses, tour operators,

visitor information centers,

convention and visitor

bureaus

Indirect: Gas stations, libraries,

community centers, shopping

centers, printers, art galleries

and more…

*2015 figure

IN 2003 IN 2015 CHANGE

DIRECT

EMPLOYMENT84,500 JOBS 105,500 JOBS +23%

EMPLOYEE

EARNINGS$1.7 BILLION $2.8 BILLION +65%

VISITOR SPENDING $6.5 BILLION $10.8 BILLION +66%

TAXES

(STATE/LOCAL)$246 MILLION $466 MILLION +89%

TOURISM PERFORMS

Source: Oregon Travel Impacts, Dean Runyan Associates, 2016

DESTINATION DEVELOPMENT

KRISTIN DAHL, VICE PRESIDENT

HARRY DALGAARD, REGIONAL PROGRAM MANAGER

SCOTT BRICKER, MANAGER

ALEXA CAREY, SPECIALIST

ELENA VIZZINI, COORDINATOR

ANDREW GROSSMANN, COORDINATOR

DESTINATION DEVELOPMENT

Travel Oregon’s Destination Development Team assists rural

communities to create robust and sustainable tourism economies by

developing authentic experiences for travelers that aim to preserve,

enhance and celebrate the local landscape and culture.

Community Development

• The Oregon Tourism Studio

Program

• Visitor Management

Programs

DESTINATION & PRODUCT DEVELOPMENT

Product Development

• Bicycle Tourism Development

• Agritourism Development

• Sustainable Travel

ELECTRIC VEHICLE TOURISM

EV TOURISM

• We have always promoted low

emission or emissions free travel

opportunities in Oregon

• We believe that Oregon is well

positioned for EV Tourism

• We have low electricity costs, a

great start on infrastructure and

high adoption of vehicles

• Hospitality has been identified as

a target by ODOT for installing

level 2 charging stations to

support network redundancy

• Offering charging as an amenity

at tourism facing businesses

encourages tourism spend

during charging instances

OUR WORK

• Oregon Electric Byways

• Companion Map

• EV Charging Station Rebate

Program

• Earned and Paid Media

• Forever Fund Grant For Plug +

Pinot

OREGON ELECTRIC BYWAYS

OREGON SCENIC BYWAYSTravel Oregon partners with ODOT & Statewide Committee to

coordinate with our Global Marketing Department to

participate in regional Scenic Byway efforts

OREGON SCENIC BIKEWAYSTravel Oregon partners with Oregon State Parks, ODOT & a

statewide committee to develop, manage, and promote the

Oregon Scenic Bikeway program

OREGON ELECTRIC BYWAYSTravel Oregon has identified six electric byways across the

state. Information about the Byways is available on

OregonElectricByways.com

REBATE PROGRAM

• Travel Oregon has partnered

with Drive Oregon to launch an

Electric Vehicle Charging Station

Rebate program in 2017

• Up to $5,000 rebates will be

available for hotels and

restaurants in Oregon

• Rebates will only be eligible for

costs related to purchasing and

installing dual port level 2 stations

or fast charging stations

• Travel Oregon will be funding the

first six rebates and invites other

partners to provide funding for

more rebates

THANK YOU

Andrew Grossmann

Andrew@TravelOregon.com