Andrew and Daryl Grant - Free Publicity Workshop
description
Transcript of Andrew and Daryl Grant - Free Publicity Workshop
![Page 1: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/1.jpg)
![Page 2: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/2.jpg)
What is Free Publicity?
![Page 3: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/3.jpg)
Getting your product or service featured in a online
or offline media for no
cost.
![Page 4: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/4.jpg)
Online vs Offline
![Page 5: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/5.jpg)
text audio
video
Three formats
![Page 6: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/6.jpg)
The big picture…
![Page 7: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/7.jpg)
Membership site
Signup Page
Free Content Page
Landing Page
JVs Affiliates Press release
Adwords
SEO Articles
Blogs
Co-Reg
Teleseminars
Speaking
Ebay
Ad to Free Report
Voice Broadcasts
Fax Broadcasts
Lumpy Mail
![Page 8: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/8.jpg)
80/20
![Page 9: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/9.jpg)
Effective marketing is about both QUANTITY and QUALITY of leads
![Page 10: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/10.jpg)
Do Not Expect the Tactic to do More than it can do.
![Page 11: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/11.jpg)
Register Interest
Buy the Product
The only Three Actions
we want them to take
Refer others
![Page 12: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/12.jpg)
We find that the conversion rate depends greatly on the source
of the traffic…
Warmer leads mean higher conversions
![Page 13: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/13.jpg)
Our conversion rates
• 1-1 face-to-face 80-100%• Stage presentation 40-50%• Teleseminar 20-30%• Email series 10%• Offline articles 5-10%• Google adwords 1-2%• SEO / organic traffic <1%
![Page 14: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/14.jpg)
You need a plan not a BSO
![Page 15: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/15.jpg)
Free publicity by itself is not good enough. You must get
them to the site, get their name, and get the order.
![Page 16: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/16.jpg)
Secrets of ConversionSecrets of Conversion
TimelyTargeted
Trusting
Traffic Triangle
+ MMC
Multiple
Media
Contact
![Page 17: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/17.jpg)
Strategy 1st Tactics 2nd
![Page 18: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/18.jpg)
Planning your free publicity
• Have a way to direct people to your site
• Capture names and emails• Site should be converting first• Have a platform that can handle
volume
![Page 19: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/19.jpg)
Rate of change
online offline
![Page 20: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/20.jpg)
Here today, gone tomorrow
![Page 21: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/21.jpg)
Benefits of Free Publicity• Free marketing• Build your list (can produce huge volume)• More sales• Increases credibility• Positioning• Builds value of the business• It supports other traffic Strategy
![Page 22: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/22.jpg)
Problems with Free Publicity• Not under the radar – invites competition and scrutiny• Conversion is questionable• Can move out of your control – creates a monster!• Can produce huge volume spikes• Hard to stop once it’s started• Difficult to test and measure• Can be hit and miss• Must have site converting first
![Page 23: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/23.jpg)
What to expect
• Online and offline strategies• Lots of info (smorgasbord)• Opportunities to ask questions• Cutting edge (bleeding edge!)
strategies from experts
![Page 24: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/24.jpg)
What we expect of you
• Bring an open mind• Understand you’re not supposed to
be expert by the end of the workshop• Turn off your phone• Be on time• Participate in the exercises
![Page 25: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/25.jpg)
How we’re applying video and podcasting
![Page 26: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/26.jpg)
Video
Nine videos, each 3-5 minutes:1. Our online money-making ebook business2. How to find hot-selling ebook topics3. How to choose the best ebook topic4. Design an ebook that stands out from the
competition
![Page 27: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/27.jpg)
Video (cont)
5. Quick, easy ways to build downloadable products6. How to write a best-selling online sales letter7. How to build a simple, money-making website8. How to increase the income from a niche ebook
website9. Removing subconscious blockages to earning
passive income
![Page 28: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/28.jpg)
Each video has:• 6-8 word title• 6 key phrases (“long tail” keywords)• 1 paragraph description that is
keyword rich
![Page 29: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/29.jpg)
Audio
• 8 x 30 minute audios on our ebook process• In context with the free content page of our
membership site (www.andrewanddaryl.com)• Direct traffic to a mirror landing page to
measure results (www.andrewanddaryl.com/ebookpodcast)
![Page 30: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/30.jpg)
Dinner tonight:Titanium Bar
30-34 Ferny Ave6:30 for 7:00pm
Ph 5538 9677
![Page 31: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/31.jpg)
You are here
Titanium Bar
![Page 32: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/32.jpg)
Start time tomorrow:
8:30 for 9:00am
![Page 33: Andrew and Daryl Grant - Free Publicity Workshop](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c443224a795932718b4574/html5/thumbnails/33.jpg)
Resource page (for powerpoints, links etc)
www.andrewanddaryl.com/freepublicity/resources