ANDRES  A.  GARCES  32-­‐‑25  69th  street                     Woodside,  New  York,  11377                  347.334.3105                   andresgarces@me.com  

 

SUMMARY  OF  QUALIFICATIONS  

Extensive  experience  in  management  and  operations  support  in  the  Out  of  Home  advertising,  publishing  and  printing   industries.     Proactive,   innovative   professional  with   team-­‐‑building   skills   and   hands-­‐‑on   approach   to  achieving   organizational   results.     Detail   oriented,   excellent   communication   and   organization   skills   and  knowledgeable  in  a  wide  variety  of  the  latest  hardware/software  applications.      

WORK  EXPERIENCE  

Vector  Media  LLC,  New  York,  NY  Operations  and  Projects  Manager,  Oct  2005  –  Dec  2015  

• Handled  operations  for  multiple  media  products  such  as:  telephone  kiosks  in  all  New  York  City  boroughs;  Gimbal   Proximity   beacons   for   mobile   devices   on   transit   units   such   as   tourist   buses;   New   York   City  Monthly  tourism  magazine;  Taxi  tops  in  NYC,  Boston,  Chicago,  and  Las  Vegas  bus  shelters.    

• Effectively   worked   with   marketing,   sales,   legal   and   accounting   departments   to   manage   and   improve  strategies  for  current  campaigns,  upcoming  campaigns,  create  new  opportunities  and  fulfill  satisfactorily  to  its  deadline  each  advertising  contract.    Managed  projects  to  fit  budget  allocations  and  customer  goals.  

• Responsible   for   evaluating,   scouting   and   recommending   new   ad   locations   based   on  marketing   studies,  competitor  analysis  and  consumer  impact.    Reviewed  existing  locations  that  might  present  challenges  for  sales  and  marketing  purposes.    Created  marketing  routes   for  both  existing  and  potential  clients   to  revise  the  plant  inventory.      

• Coordinated   and   communicated   with   clients,   account   executives,   and   media   installers   to   secure   a  successful  campaign,  and  to  satisfy  all  details  and  contract  specifications  as  directed  by  the  client.    Directed  maintenance   crew   to   keep   media   products   functional,   POV   ready,   and   to   prepare   plant   for   structure  verification  and  NYC  codes  compliance.  

• Created  direct  distribution  routes  to  POS,  and  hotels  around  NYC  for  New  York  City  Monthly  magazine.    Monitored  proper  distribution  of  product  to  meet  circulation  and  sales  goals.  

• Assisted  the  transit  department  in  managing  routes  for  New  York  City,  Chicago  and  Miami’s  tourist  buses.    Worked  with   the  Las  Vegas  Transit  buses  on  media   installation,   route   layout,  and  bus  selection   to   fulfill  contract  requirements.    

• Assisted   in   the   management   of   billboards   on   standard   vinyl   print   format,   digital   screens,   and   wall  displays.     Recommended   on   buying   new   structures   and   electronic   parts,   selection   of   locations,   lease  negotiation,   and   installation   time   frames   for   locations   that   presented   a   logistic   challenge   to   complete.  Assisted  on  maintenance,  and  checked  illumination  for  electrified  locations.  

 Samange  Media,  New  York,  NY  Owner  and  Founder,  2009  -­‐‑  Present  

• Samange  Media  is  an  organization  created  to  offer  consulting  and  operational  services  for  the  Outdoor  Media  industry.  

• Consulting  Services  :  o Assess  value  of  existing  and/or  prospective  advertisement  locations  through  marketing  analysis.  o Create  innovative  and  creative  strategies  to  captivate  consumers’  attention  through  a  new  

campaign  or  product.  o Support  organizational  efforts  by  creating  strategies  to  minimize  operations  and  organizational  

costs.  • Operational  Services:  

o Printing  and  installation  of  advertising  material  to  desired  locations.  o Maintenance,  cleaning  and  inspection  of  properties  for  appropriate  display  and  functionality.    o Create  functional  logistics  and  distribution  routes  either  for  maintenance,  installation  or  delivery  of  

media.  • Products  currently  serviced:    

o Bus  shelters,  solar  recycling  bins,  telephone  kiosks,  wallscapes,  billboards  and  tourism  magazines.    

Garces  Inc.,  San  Juan,  PR  Chief  Operating  Officer/Co-­‐‑founder,  Jun  1990  –  May  2005  

• Garces   Inc.   is   a  greeting   cards  production  business   that  offers  original  designs   to  be   sold  at   retail   stores  throughout  Puerto  Rico  and  other  countries.    

• Directed   business   blueprint   strategies   to   achieve   income   projections   and  meet   annual   production   goals.    Planned  and  forecast  production  amounts,  graphic  designs,  sales  objectives  and  budgets  for  each  holiday  season  and  fiscal  year.    

• Oversaw   strategies   and   efforts   to   achieve   microeconomic   goals   and   overall   customer   satisfaction.    Communicated   strategies   to   department   managers,   and   production   partners   in   other   countries.    Collaborated  on  the  design  process  with  artists  and  copywriters.    

• Outlined   and   oversaw   sales   strategies   with   account   executives   and   account   managers   in   4   different  countries:   Colombia,   Panama,   Puerto   Rico   and   Dominican   Republic.   Created   and   implemented   specific  marketing  strategies  for  each  ethnic  group  according  based  on  country.  Established  production  guidelines  and  adjusted  the  production  line  to  an  appropriate  language  for  each  ethnic  group.  

 EDUCATION  

University  of  Puerto  Rico,  Rio  Piedras,  PR  B.A.  Business  Administration  

 Society  for  Human  Resource  Management  

SHRM  Certified  Professional      

ADDITIONAL  SKILLS  

• Fluent  in  Spanish  and  English,  basic  French  and  Italian.    • Proficient  in  a  variety  of  industry  specific  software  and  applications  such  as:  Media  Tools,  Ad  Manager,  

AYUDA  networks,  POP  Tracker,  BOX,  MS  365  Office  Suite  and  Adobe  products  as  well.