Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015
-
Upload
kisk-ff-mu -
Category
Education
-
view
122 -
download
2
Transcript of Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015
![Page 1: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/1.jpg)
APPLICATION OF GAMIFICATION IN
LIBRARY ENVIRONMENT- Andrej Garaj -
![Page 2: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/2.jpg)
ARE YOU PLAYING GAMES?
![Page 3: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/3.jpg)
WHY ARE WE PLAYING?
Jane McGonigaljanemcgonigal.com
![Page 4: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/4.jpg)
GAMES EVERYWHERE!
![Page 5: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/5.jpg)
GAMIFICATION
The application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. (Oxford 2015)
![Page 6: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/6.jpg)
BAD WAY FOR GAMIFICATION...
![Page 7: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/7.jpg)
GAMIFICATION IN LIBRARY
![Page 8: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/8.jpg)
- Social interaction
- Shelf withvisualization of readed books
- App interface design
- Strong badge systemwith great motivation
![Page 9: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/9.jpg)
BOOK GAME
BOOGA!
![Page 10: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/10.jpg)
ABOUT BOOGA
![Page 11: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/11.jpg)
OUR TEAM
DESIGNER
![Page 12: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/12.jpg)
Book Clash
Multiplayer or single quiz
Book World
Visualization of personal or global
statistic
Full shelf
Compulsory readingapplication
![Page 13: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/13.jpg)
ELEMENTS OF GAMIFICATION
![Page 14: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/14.jpg)
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
![Page 15: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/15.jpg)
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
![Page 16: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/16.jpg)
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
![Page 17: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/17.jpg)
DMC FRAMEWORKDynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)
![Page 18: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/18.jpg)
GAMIFICATION DESIGN
![Page 19: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/19.jpg)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
![Page 20: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/20.jpg)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
![Page 21: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/21.jpg)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
![Page 22: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/22.jpg)
OUR FOCUS
ALMOST
EVERYONE
![Page 23: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/23.jpg)
Others22%
Students43%
Adults35%
![Page 24: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/24.jpg)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
![Page 25: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/25.jpg)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
![Page 26: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/26.jpg)
6 STEPS OF GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)
![Page 27: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/27.jpg)
CONSIDERATION
- WCAG 2.0 accessibility guidelines
- Teaching library clerks how to use application
- Use of feedback and data
- Audience Development
![Page 28: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/28.jpg)
VISION
READ & PLAY
![Page 30: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/30.jpg)
QUESTIONS?
![Page 31: Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015](https://reader030.fdocuments.net/reader030/viewer/2022032422/55a9cd131a28abf03c8b46e8/html5/thumbnails/31.jpg)
Sources of information
• WERBACH, Kevin a Dan HUNTER, 2012. For the Win: How Game Thinking Can Revolutionize Your Business. Philadelphia: Wharton Digital Press. ISBN 978-1-61363-023-5.
• ZICHERMANN, Gabe, Christopher CUNNINGHAM, 2011. Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps. 1 edition. Sebastopol, Calif: O’Reilly Media. ISBN 9781449397678.
• SCOUT, 2014. Come explore with Pierce County Library [online]. [cit. 22. August 2014]. Available at: https://scout.pcls.us/
• LIBRARYGAME, 2013. Gamification for public and academic libraries. Librarygame [online] [cit. 22. august 2014]. Available at: http://librarygame.co.uk
• OXFORD, 2014. Oxford Dictionaries [online]. Term Gamification [cit. 12. january, 2015]. Availableat:http://www.oxforddictionaries.com/definition/english/gamification
• POUCHLÝ, Petr. Nechte zákazníky si hrát. Klíčem úspěchu je dnes gamifikace [online] [cit. 12. january, 2015]. Available at:http://www.tyinternety.cz/prirucka-marketera/nechte-zakazniky-si-hrat-klicem-uspechu-je-dnes-gamifikace/
• HØGENHAUG, Peter Steen. Gamification And UX: Where Users Win Or Lose [online] [cit. 12. january, 2015]. Available at: http://www.smashingmagazine.com/2012/04/26/gamification-ux-users-win-lose/