Looking towards the Spanish EU Presidency: Media Literacy Policies

26 November 2009Andrea Millwood Hargrave

AudioVisual Media Services Directive – 19.12.09

Article 26Not later than 19 December 2011, and every three

years thereafter, the Commission shall submit to the European Parliament, the Council and

the European Economic and Social Committee a report on the application of this Directive and, if necessary, make further proposals to adapt it to developments in the field of audiovisual media services, in particular in the light of recent technological developments, the competitiveness of the sector and levels of media literacy in all Member States.

The value to the economy

on current definitions the Digital Britain sectors account for nearly £1 in every £10 that the whole economy produces each year

Commission Rec 2009/625/EC

a higher degree of media literacy would significantly help to approaching the objectives set.. in particular regarding a more competitive knowledge economy, while contributing to a more inclusive society

Platformaccess

It is a complicated picture

Spectrumaccess

Contentstandards

Technology & commercialunderstanding

Content provision& regulation

Consumer-facing

ContentRights

Business-facing

RegulatoryFramework

Parentalcontrol

Ease ofuse

Platformeconomics

Legal advice

Throughpartners

Broadcasting Authority of Ireland

Must promote media literacy

Could:• Research• Initiatives with industry• Information exchange• Expert groups

Possible responses

• Develop responses appropriate to – The technologies– Common principles– Accepting the need for increased

autonomy

• Increased information and reassurance

Thank you

andrea.millwoodhargrave@ntlworld.com

A good starting point

CommunicationsAct of 2003 places the responsibility on theregulator, OFCOM, to promote ‘better publicawareness and understanding of materialpublished by electronic media, the purposes forwhich such material is selected or madeavailable for publication, the available systems bywhich access to such published material is orcan be regulated, and the available systems bywhich persons to whom such material isavailable may control what is received’.

Harm and the communications technologies

• Content

• Contact

• Conduct

• Risk of inappropriate contact and increased accessibility/availability