Andrea Incalza: Dal CRM al Social CRM
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Transcript of Andrea Incalza: Dal CRM al Social CRM
Dal CRM al Social CRM
© Digital Accademia 2012 – All Rights Reserved!
Andrea Incalza CRM & Social CRM blogger
© Digital Accademia 2012 – All Rights Reserved!
Gli errori strategici di un’azienda product-oriented
MARKETING SERVICE SALES
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Arriva il Customer Relationship Management (CRM)
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Gli errori del CRM
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Conversation Prism by Brian Solis and JESS3
La nascita del Social Web
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L’avvento del Social Customer
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Dal CRM al Social CRM
Social Innovation
Social Marketing Social Reputation
Social Support
Social CRM
Rielaborazione da “The 18 Use Cases of Social CRM” di Altimeter Group
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Il processo Social CRM
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Alcuni casi internazionali
Social Marketing
Social Innovation
Social Support
Social Reputation