Andrea Deng, Jason Gee, Shefali Netke, Vandana Pai.
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Transcript of Andrea Deng, Jason Gee, Shefali Netke, Vandana Pai.
Binder Second Screen App
Berkeley Innovation Fall 2013
Andrea Deng, Jason Gee, Shefali Netke, Vandana Pai
Create a platform specific second screen application that enriches the user experience when viewing live content.
Goal
Interviewed over 20 people with the majority being college students and working adults
Fewer people are watching shows and events when they air live – watch later at their own convenience
Most do not actively use second screen apps and are concerned such apps would be distracting
Interested in acquiring additional information that expands beyond what is provided by the program
User Research
Competitive Analysis
Second Screen App
Defining Feature
Social Networking
Live Sync
Program Information
Interactive Content
Enhance, not distract viewing experience
Incentivize live viewing
Present extra information not provided by program
Incorporate successful elements from competitive second screen apps
Primary User Needs
Forum based social network
Interactive show companion
Live shopping for accessories seen on show
Dynamic feed for content generation
Open discussion app with users watching similar content
General info similar to Wikipedia/IMDB
Top Concepts
Avoid apps tailored toward sports and TV shows
Focus on relationships with live events
Allow users to openly engage with what they are watching
Content Generation App
Concept Selection
Keep feed of information
Focus on live in-person events
Paper prototyping
Separate content generation and saved content vs. combining them on the same page
Feedback & Adjustments
Second-screen tablet application that is an augmented note-taking experience for a live event. It enhances the user's viewing experience with real-time media capture, note customization, and event-specific generated content.
Allows users to generate and share content based on the live event they attend
Unique viewing experience for every individual
Gesture-based, user-friendly interface
Accessible before, during, and after program
Social networking aspect designed for interacting with new people
Features