Andre scholten - Zelfstandig Web Analist - Conversion2014
Transcript of Andre scholten - Zelfstandig Web Analist - Conversion2014
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Emerce Conversion
Andre Scholten, Google Analytics, SEO en Site Speed specialist
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WACHTEN
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1 minuut lopen8 minuten wachtenVeel klachten
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1 minuut lopen8 minuten wachtenVeel klachten
8 minuten lopen2 minuten wachtenGeen klachten
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Wachten irriteert ons mateloos
Ons leven glijdt onder ons vandaan
De klok tikt ongenadig door
We hadden nog zoveel mooie dingen kunnen doen
Zucht…
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Psychologisch feit: wachten vinden we niet leuk
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BEWIJS
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We made the new platform 60% faster and this resulted in a 14% increase in donation conversions.
When all the infrastructure was complete we built an identical page on the new platform and compared it to the old platform. We were pretty blown away with the results.
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The page with 10 results took .4 seconds to generate. The page with 30 results took .9 seconds.
Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.
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Half of the downloaders loaded our landing page in under 2.10 seconds. For non-downloaders, that figure was 3.67 seconds — 75% slower.
Previously, we predicted a 1 second reduction in page load speed would improve download conversions by 2.7%. In reality, our optimized experimental variation shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
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Every 100ms delay costs 1% of sales
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Page load times from 6-9 seconds to 1.2 seconds
The site hardware (server) stack for the improved site requires 10% of the physical resources before the improvements
The improved site has delivered a 5% – 12% lift in top-line revenue
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DUS
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Stelling:
• Conversie optimalisatie < Laadtijd optimalisatie
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Stelling:
• Conversie optimalisatie < Laadtijd optimalisatie
Campagnes Website Product Succes
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ANALYSE
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Client (80%)
Server (20%)
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Client (80%)
Server (20%)
GA
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1, 6, 1, 6, 1, 6, 1, 6, 1, 6, 1, 6 = 3,5
3, 4, 3, 4, 3, 4, 3, 4, 3, 4, 3, 4 = 3,5
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website.nl <- 6 connecties
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website.nl <- 6 connecties plaatjes.website.nl <- 12 connecties bestanden.website.nl <- 18 connecties cdn.website.nl <- 24 connecties
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Origineel• 4,85 KB
Yahoo! Smush.it• 2,87 KB
41% kleiner!
Google Pagespeed• 3,05 KB
37% kleiner!
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40 scripts Enkele grote dubbele libraries
= 40 keer wachten, downloaden, verwerken, uitvoeren, vrijgeven terwijl alles stopt
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Website
Tag Manager
Adwords RemarketingCriteo
AffiliateSocialEnz.
Website
Adwords RemarketingCriteo
AffiliateSocialEnz.
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Dynamic
25%/75%/100%
Relay42TagMan
Static
100%
Google Tag Manager
QuBit
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HERHALING
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Wachten vinden we irritant
Snelle sites leiden tot verbeteringen op alle facetten
Het heeft meer potentie dan conversie optimalisatie
We kunnen zelf nagaan hoe we er voor staan
We moeten er mee aan de slag!!!
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Q&A
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THE END