Andre Schaffner - How social software enhances your customer relations & sales success
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Transcript of Andre Schaffner - How social software enhances your customer relations & sales success
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Create a smarter Workforce
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Today's challenges
● Talent is everywhere
● New generations enter the job market
● Change of working time models
● Transform „System of Record“ to „System of Engagement“
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From System of Record...
System of record (document) = „Knowledge Coffins“
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„People-centric“ stored knowledge, because a document contains only a subset of the information, which its author could provide.
...to System of Engagement?
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Key source of sustained economic value
Source 1: 2012 IBM CEO-Studie: Q24 “What do you see as the key sources of sustained economic value in your organization?”
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Create a smarter Workforce
How can the IT department support the process of moving the focus more to the employee?
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One day in the Life of Ivan Denisovich
06:30 As usual I am wide awake and happy!
06:45 After having a shower I have breakfast with the whole family
07:00 – 08:00 On the way to work there is no traffic jam, just empty roads.If I take the train, I always have my seat and there's no delay.
08:00 – 12:00 4 hours to work. I'm as alwayscreative, productive and 100%motivated!
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One day in the Life of Ivan Denisovich
12:00 - 13:00 Have lunch with my colleagues. There is no reservation required in the best restaurant in town.
13:00 - 17:30 Another four hours to work. In this time, I am highlyefficient and rich in ideas.
17:30 – 18:30 On my journey home, all commuters are careful.I arrive home completely relaxed.
18:30 – 22:30 After work with the family. I have plenty of time for mychildren, my wife and for my hobby.
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What a waste of manpower!
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It's a long-term habit!
Why do we work like this?
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Humans are social beings
...we need discussions and exchange ...we need to team up with others
Why do we work like this?
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● We are diligent
● We are careful
● We are smart
...we have been like this for more than 100 years...
What are we great at being?
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The others can do it as well as we can!
...but this is just „Me, too“
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71% of the employees are not engaged at work.
Nevertheless...
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● Creative power!
● Initiative!
● Dedication!
...and all between 08:00 – 17:30 ???
What the employer is looking for...
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People are much more engaged
...and in private life?
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● It's more than „just“ about money
● High degree of participation and control
● We get satisfaction
Why is it like this?
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Getting satisfaction from work:
● feedback and support● work in Ad-Hoc Teams● personal growth● „digital“ reputation● recognition „Likes“, „Comments“
Transfer to business life
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Getting satisfaction from work:
● Fun (the opposite of fun is not work, it's depression)● Take pleasure in work
Transfer to business life
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● Makes people „visible“ and finds talents
How can social software help?
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● Connects (global) people and teams in communities● Encourages a willingness to help
How can social software help?
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● WebGate's Pinball Corner:
The Pinball example
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● A pinball machine is prone to failure.
The Pinball example
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● Get help form a internet pinball forum!
The Pinball example
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● ...and it's the same within your company!
How can social software help?
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● Collects knowhow and interconnects it 'socially' with people● Increases the chance of a „knowledge accident“
How can social software help?
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● Rise in people estimation and respect● Results in a growing job satisfaction
How can social software help?
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● Any time, any place and any device● This gives you the chance to work when you are effective and efficient
How can social software help?
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● Working time models are changing
● Joint work must be cultivated by the management. Tools and software must be provided to the employees.
● Today, the IT department has the technology and is able to deliver the appropriate Social Business Software.
Shared knowledge is worth infnitely more than knowledge that is not accessible.
Conclusion
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André SchaffnerDeputy managing directorPhone: +41 44 727 93 07Mail: [email protected]: @andreWebGate
Christian GüdemannCTOPhone: +41 44 727 93 08Mail: [email protected]: @guedeWebGate
WebGate Consulting AG, Riedstrasse 3, 8953 Dietikon www.webgate.biz
Any questions?
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