And Then What Creative - Ragnar Trail Relay Archway Proposal

RAGNAR TRAIL RELAY ARCH PROPOSAL

2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com

Create a start-finish arch for the RAGNAR TRAILS series with a more natural look and feel VS the current inflatable used for the Road events.

PROJECT DRIVER


Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

PRECEDENTS



CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.

Playing off the antler theme, we create an arch assebled from CNC’d wooden antler forms.

The arch can be build on a metal framework allowing it to be disassembled for transport and reassembled on site.



Additional tie-in : Antler-themed “throne” for the leading team.

Using the deer head as an icon, we create a very large sliceform of a deer’s head. The bottom center of the head is cut out for runner to enter the start-finish.

A beer sliceform would also fit with the trail theme and allow for runners to run beneath and between the legs. The upper area can serve as a viewing or hospitality deck for the event.



Keeping with the trails theme, an inflatable arch with two woodland animals - bears shown above - lifting the RAGNAR icon form the start-finish. This inflatable option allows for easy set up and strike down.


TREES Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.


CONCEPT Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

SLICEFORM TREE ARCHWAYTwo “trees” form the archway. The strucutre is build on a metal framework allowing it to be disassembled for transport and reassembled on site. Wooden trunk can be carved into by the competitors to “leave their mark “ on the event. RAGNAR logo hangs from arch.


Stacking assembly | Modern Iconography | Totem with photo opps

Applied graphics

TOTEMS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.


CONCEPT

3 PIECE TOTEM ARCHThe arch is an assmbly of totem poles. An internal metal framework allows it to be disassembled for trans-port and reassembled on site. Modern RAGNAR-specific iconography used on the totems. RAGNAR logo hangs from arch.




Keep the existing design and apply new material finishes to the arch, i.e. Real Tree patterns, natural rock, etc.


CONTACT

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a-t-w-c.com

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323.963.3393

Stuart Fingerhut

And Then What Creative - Ragnar Trail Relay Archway Proposal

Design

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