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RP Photonics Buyer‘s Guideand the

Encyclopedia of Laser Physics

and Technology

The photonics industry’s leading source of

technical, product and supplier information.

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Table of Contents

The RP Photonics website:

containing an encyclopedia and a photonics buyer’s guide 3

the high popularity and its reasons 5

search engine ranking and web traffic 7

how users find suppliers for photonics products 9

How suppliers can present their company and products:

ad packages for enhanced company profiles and product entries 10

types of company profiles: basic, enhanced 11

types of product entries: basic (free), basic plus, enhanced 15

skyscraper banners 19

how to get started; recommended advertising strategy 21

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The RP Photonics Websiteww.rp-photonics.com

contains

the famous Encyclopedia of Laser Physics and Technology,

a huge high-quality information source

the RP Photonics Buyer‘s Guide,

listing many photonics products and suppliers

and therefore

has a very high reputation in the field and

is the most popular website on laser technology!

In 2008, the encyclopedia

also appeared as a book.

This means that photonics suppliers must be there

to promote their products!

with one click, get to the

corresponding buyer‘s guide

page

comprehensive

encyclopedia

article

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Web Traffic

The RP Photonics website is the probably most popular website for laser

technology:

far over 50’000 unique visitors per month

around 150’000 – 200’000 page views

on the encyclopedia and buyer’s guide pages

typically around 7000 referrals to supplier

websites per month

We regularly publish traffic data:

www.rp-photonics.com/bg_statistics.html

Note: We publish data in more detail than others, and we

filter the data quite strictly to eliminate artifacts, e.g. from

various robot activities.

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Why is That Website So Popular?

thousands of websites

linking to RP Photonics

Returning Visitors

using high-quality

encyclopedia articles

in their daily work

Search engines see the

content and the links

→ excellent ranking!

The crucial asset of

the RP Photonics

website:

a huge amount of

high-quality content,

open for free use by

anyone and serving

the laser community

worldwide.Wikipedia

and other

search engines

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Superior Value for Users

is the key for the high popularity of our website:

detailed high quality technical content

(who else has got such a laser encyclopedia?)

high quality supplier data

(e.g., we allow product listings only when these products appear on the

supplier’s own website)

→ don’t frustrate users with inaccurate data

clear page layout, not cluttered with ads

high-performance web server, delivering the pages fast

respecting the users’ privacy (https://www.rp-photonics.com/privacy.html)

(no user tracking, no cookies, encrypted transmission, …)

We are used to work hard …

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Search Engine Ranking

Our search engine ranking is

extraordinary because Google and other

search engines find the comprehensive

content and the many inbound links.

Try yourself searching for

technical details: femtosecond laser,

fiber amplifiers, …

scientific keywords: laser noise, laser

pulse amplification, …

suppliers: buy fiber laser, suppliers for

nonlinear crystals, …

and you will see that RP Photonics ranks

very highly.

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How Do People Find Photonics Suppliers?

search for

products with

Google or other

search engines

search for technical

information with

Google or other

search engines

supplier websites

directly go for

the best

buyer’s guide

Users get reliable

technical information,

overview on suppliers,

etc.

Referral traffic can

be maximized with

our ad packages!

Don’t consider traffic

numbers only – branding

is also important!

This works every time

when users search for

technical information, not

yet for products.

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Advertising with RP Photonics

Your options:

free entries with basic company profile and basic product entries for up

to 10 products

ad packages, allowing for a higher number of products and much

improved company profile and product entries

→ the simple way to generate more leads:

just select an ad package, provide your company description

and you are done!

enhanced product entries for highlighting your most important products

→ show product descriptions, have ads in encyclopedia articles, etc.

promotion for white papers and videos, also for trade show participation

skyscraper banner ads e.g. for launching new products, special

promotions, company anniversaries, upcoming webinars, etc.

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Available Ad Packages

Simply select an ad package to get more leads:

it gives you an enhanced

company profile,

allows for a higher number

of products displayed in

the company profile and the

supplier lists,

improves all your product

entries to the “basic plus”

level,

displays trade show details,

allows you to purchase

enhanced product entries for highlighting your most important products.

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Basic Company Profiles

For every company, there is a web page

with its company profile.

It contains address, contact information,

website link, and the list of offered

products.

Without paying anything, you can have

a basic company profile (as shown

here) and basic product entries for up to

10 products (limit applies from 2016 on).

In the table of products, alternative

suppliers can appear (see the example).

If you have any ad package, you get an enhanced company profile (see

later on).

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Enhanced

Company Profiles

With any ad package you get an

enhanced company profile:

display social media links

display quality certificates

display a company description

display distributor information

Also, the ad package

shows your logo in the alphabetical

list of all suppliers and

improves your product entries (see

later).

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Alphabetical List of All Suppliers

www.rp-photonics.com/bg_suppliers.html

Companies having an ad package are

shown with logo and bold letters

Also, customers with ad package can have

their participation in upcoming trade shows

displayed – here, in their company profile and

in all of their enhanced product entries!

For major trade shows, we even enter that

information ourselves!

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Alternative Suppliers

In the company profile of a supplier

having only basic entries, alternative

suppliers can appear.

If you have any ad package:

No alternative suppliers will appear

in your company profile. The right

column is then reserved for product

descriptions (associated with

enhanced product entries, see later).

Your company (with links to your

company profile) can appear in

profiles of others.

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Lists of Suppliers

For every product (there are >500), there is a list of

suppliers – see the example for laser diodes

(www.rp-photonics.com/bg/buy_laser_diodes.html).

Presents a link to an encyclopedia article and a

useful checklist (as far as available).

Shows suppliers with enhanced product entries

first. (More details on the next page.)

Shows the alphabetical list of all suppliers

offering that product.

From the product entries, users can get to the

company profiles or directly to the supplier

websites.

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Types of Product Entries

Normally, users search by product and

get to the corresponding list of

suppliers.

Suppliers with free entries only get

basic product entries.

Suppliers having any ad package

obtain “basic plus” product

entries with logo and bold letters.

Further improvements are obtained

with enhanced product entries

(see next page).

www.rp-photonics.com/bg/buy_diode_pumped_lasers.html

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Enhanced Product Entries(available as an addition to an ad package, price depending

on the popularity of the corresponding pages)

give you a much improved visibility:

On the page with suppliers for that product,

enhanced product entries are shown first.

These entries can have a product image and

a product description containing html links.

Upcoming trade shows can also be shown.

The same entry appears once again in the

alphabetical list of all suppliers for that product

(again with product description etc.).

Even better, have a look at the encyclopedia …

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Enhanced Product Entries

An advertisement also appears in a

box within the corresponding

encyclopedia article, if there is

one.

You can have a graphical banner

instead of the product description.

A trade show can be mentioned.

Note: encyclopedia articles get much

more traffic than supplier listings!

(On most days, people are searching for

technical information!)

Result: typically get several times

more leads!

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Promotion of White Papers and Videos

Get your white paper shown and

offered for download

in an encyclopedia article on the

corresponding topic!

Similarly, promote your videos.

That way you directly reach readers which

are interested in a certain topic!

We graphically display the preview of your

document or video.

If you like, we direct people to a form

where they should first enter name, e-mail

address and company

→ lead generation!

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Super-wide Skyscraper Banners

Independent of your buyer’s

guide entries, you can have a

super-wide skyscraper

banner displayed on

encyclopedia and buyer’s guide

pages with a certain display

probability for some time.

This is very effective for

special promotions, branding

etc.: get great visibility!

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Super-wide Skyscraper Banners

You can select a certain display probability (e.g. 3%) for a certain time

period (e.g. for 1 month or 3 months).

(For each page view, one of many banners is selected randomly.)

The display probability can be modified depending on the page filename –

for example, increase it when “laser” or “pulse” appears in the filename.

You may thus precisely target some range of pages!

The banner can contain animated content, as long as that is not too

aggressively moving. Even video banners are available.

A banner can contain one or several html links to your pages.

You may check pricing, targeting etc. on our website:

www.rp-photonics.com/bg_banners.html

Contact us to discuss the details.

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Our Recommendation

for an Advertising Strategy

As the basis, select an ad

package based on the number of

products to be displayed.

Use enhanced product entries

to highlight your most important

products.

Promote your white papers and

videos if available.

For special promotions or general

branding, temporarily use

skyscraper banner ads.

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How to Get Started

For a skyscraper banner, please contact us e.g. by e-mail. Otherwise:

If your company doesn’t have an entry on the RP Photonics website yet,

register here: https://www.rp-photonics.com/new.html

If you have an entry already, go to your company profile and click on the

button “Edit profile data”.

(To find your company profile, go to the buyer’s guide main page https://www.rp-

photonics.com/buyersguide.html, click on Search by Suppliers, find your company in the list.)

Fill out the form and finally click on “Send the data to RP Photonics”.

We will then review the information and enter it into the buyer’s guide.

If you have selected any paid entries, we will respond with the details

(select items, yearly cost, terms & conditions) and ask you to confirm that. If

you confirm, we will send you an invoice.

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Our Service

We do our best to provide an excellent service:

Friendly, no-hassle telephone and e-mail support,

e.g. for setting up listings and banner ads.

We are happy to update e.g. your product descriptions whenever required.

We regularly check for broken links e.g. in your product descriptions.

We even search for exhibitor listings of trade shows and enter this

information for you.

We make everything as easy as possible for you:

clear explanations

no contract to sign

easy invoicing and payments

(e.g. with credit card via PayPal)

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Get It Done!

You have now realized:

RP Photonics operates the leading online information source

in laser technology,

with extraordinary search engine ranking and traffic data

→ the place where the experts are spending their time!

We offer you high quality advertising options

with high value for your money

and make things easy for you with an excellent service.

So contact us immediately

and let RP Photonics support your sales!

www.rp-photonics.com/bg_advertising.html