Presentation by DMH Group

PROJECT PROPOSALAND RATE CARD

www.magia.id

DMH GroupCopyright, Terms and Condition

Copyright● All concepts, designs & strategies in this proposal are intellectual properties of PT. Esensi Cipta Sentosa & PT.

Magia Media Maha.● These intellectual properties can be used by PT. Bank Mandiri (PERSERO), Tbk with appointing PT. Esensi Cipta

Sentosa as the project implementing partner and later shall send a formal quotation.● This proposal and all the items in it are strictly confidential between PT. Bank Mandiri (Persero), Tbk, PT. Esensi

Cipta Sentosa and PT. Magia Media Maha.

Term and Condition● Creative concepts are charged to the client according the scale of the project.● The prices listed in this rate card are not binding and may change at any time.● The prices listed in this rate card are valid for payment terms max 20 working days or 30 calendar days

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www.magia.id

Digital Media PlacementDigital Creative Technology Offline Event

Who we areOur Organization

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Who we arePeople Behind the Magic

Umbu Djoka D.Founder & Strategic Advisor

Decade of experiences in Business Management and Development; past experience as part of

Unilever’s Brand Management team has equipped him with strong acumen for branding

and marketing.

Priyaji PeirisManaging Director

RMIT Graduate with B.Eng (Aerospace) & MBA. His Experience stems from working with

Fortune 500 companies such as TESLA & BOEING. Specialized in organizing Design & strategizing for optimum business results.

Cindy AhimsaDigital Marketing Consultant

Graduated from English Studies in Universitas Gadjah Mada. Experienced in social media optimization and specialized

in content and creative campaigns.

Annisa Ratnarosi

Experienced Account Executive with a demonstrated history of working in the

internet industry. Skilled in DigitalStrategy, Management, Advertising, Digital

Marketing, and Social Media Marketing.

Account Manager

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Who we arePeople Behind the Magic

Harry NugrohoManaging Director

Experienced in the event industry, from the smallest scope to events throughout Indonesia

Tri Dofa S. ManurungAccount Manager

With Oil & Gas Industry background, experienced in marketing & communication

Production ManagerWith background from telco and technology

industries in charge in marketing communication, event, and promotion

Martinus Novedwin

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www.magia.id

Optimize

DeployAnalyze

Listen

Strategize

Understand the CustomerExplore your brief to understand your current state of business, challenges, assets and goals

Target & StrategyHone in on target audience & develop a digital marketing strategy achieve your marketing goals

Develop & ImplementDevelop relevant messages that you want to deliver to your audience

Optimize & RemarketOptimize your campaign to deliver better performance and re-engage

your audiences

Measure & AnalyzeRun your digital marketing campaign & measure the

performance

360º ProcessCustomer Centric Approach

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360º ProcessPerformance Driven Core Services

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Listen

Needs Assessment

Target Market

Blogging

Defining Goals & Objective

Placement Strategy

SEO

Social Media Optimization

Website Optimization

Paid Ads Setup

Content Writing

e-Mail Campaigns

Video Productions

Product/Profile Photography

Advance Analytics

Graphic Design

Branding

Inforgraphics

Event Management

Stage/Booth Production

POSM Production

Manpower/Talent

Influencers

Strategize

DeployAnalyze

Optimize

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Digital MarketingDigital Advertise/Media Placement Service

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Our ToolsDigital in Detail

We Are Passionate providing all your Digital Marketing needs

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SEOCreative

www.magia.id

YouTube AdsConnect to Audience

TrueView▪ Only pay when user watch >30

Seconds or ClicksBumper Ads ▪ 6 second format, surprising users

with their brevity and delighting advertisers with high impact brand building

Use Sales Animation Tool to get custom

mocks for your client

TrueView In-Stream

TrueView In-Display

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Bumper Ads

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Instagram & Facebook AdsFrom Carousel to Video

▪ The company profile will be known through Facebook page

▪ With Instagram ads, business can drive awareness and increase its customer base through visuals.

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Display & Gmail Ads

Over +500k mobile publishers and 98% of reach globally

Source: Google Internal Data 2016

Extend Your Reach

Powerful Mobile Display ads with rich format

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● 6x increasement of IG Followers in 1 month

● KPI achieved in 1 month (vs 4 expected months)

● increase of IG followers from 30k to 190k within 5 months

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• Campaign: Facebook & Instagram Engagement

• Objective : Get engagements for Nivea Event #NontonBolaKeMadrid

• Tactic : Using Lookalike audience & Ad Groups Categorization

• Result : 25% Engagement Rate (Standard Benchmark 10% - 15%)

Digital EffectMagia Case Study

• 20% Budget Saved

• KPI Achieved 1.5 Weeks before campaign Ends

• Avg CTR SEM 8%(Industry Benchmark 6%)

2018 & 2019

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13Digital Effect (Continued)Magia’s Clients

www.magia.id

Key Benefits

Magia Packages & Plans

STARTUP PLANBETA PACKAGE MOMENTUM MARKET LEADER

* Minimum agency fee in the event Magia could not achieve agreed KPI for the month

20% (15%)*Agency Fee

Campaign Spending (approx. Rp. mil/month) 10-120 121-300 300-1000 +1000

● Up to 10 keywords optimised● FB/IG marketing (weekly 4 creative

posts)● YouTube Marketing (weekly 1

creative post)● Manage Google Adwords/ FB Ads● 28 days Progress Report● Support available within 12 hours

18% (15%)* 16% (13%)* 13% (10%)*

● Up to 20 keywords optimised● FB/IG marketing (weekly 6 creative

posts)● YouTube Marketing (weekly 3

creative posts)● Manage Google Adwords / FB Ads● Month to month in-depth analysis

& strategy alignment● Competitor Study ● Monthly Review sessions● 28 days Progress Report● Support available within 12 hours

● Up to 50 keywords optimised● FB/IG marketing (weekly 12

creative posts)● YouTube Marketing (weekly 5

creative posts)● Manage Google Adwords / FB Ads● Month to month in-depth analysis

& strategy alignment● Advance analytics● Competitor Study● Bi-weekly Review sessions● 28 days Progress Report● Support available within 12 hours

● Custom number of keywords optimised

● FB/IG marketing (weekly custom number of creative posts)

● YouTube Marketing (weekly custom number of creative posts)

● Manage Google Adwords / FB Ads● Month to month in-depth analysis

& strategy alignment● Google Analytics dashboard setup● Advance Analytics● Weekly Review session● Competitor Study● Dedicated Account Manager● 28 days Progress Report● Support available within 12 hours

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Key Notes

Magia Packages & Plans

6 Months 12 Months

Monthly Flat Rate 150 mil 135 mil

● Campaign Spending up to Rp. 8,000,000 in total for the term

● Magia will charge a rate of 13% beyond the total budget

● Custom number of keywords optimised● FB/IG marketing (weekly custom number of creative posts)● YouTube Marketing (weekly custom number of creative

posts)● Manage Google Adwords / FB Ads● Month to month in-depth analysis & strategy alignment● Google Analytics dashboard setup● Advance Analytics

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● Campaign Spending up to Rp. 14,000,000 in total for the term

● Magia will charge a rate of 13% beyond the total budget

● Weekly Review session● Competitor Study● Dedicated Account Manager● 28 days Progress Report● Support available within 12 hoursWhat’s Included

www.magia.id

Magia Packages & Plans

* Minimum agency fee in the event Magia could not achieve agreed KPI for the month

20% (15%)*Agency Fee 18% (15%)* 16% (13%)* 13% (10%)*

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Custom number of keywords optimised

FB/IG marketing (weekly custom number of creative posts)

YouTube Marketing (weekly custom number of creative posts)

Manage Google Adwords / FB Ads

Month to month in-depth analysis & strategy alignment

Google Analytics dashboard setup

Advance Analytics

Monthly Review session

Bi-weekly review sessio

Weekly Review session

Competitor Study

Dedicated Account Manager

28 days Progress Report

Support available within 12 hours

www.magia.id

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MultimediaDesign and Sample Product

Outdoor Promotion Content YT Ads Content Video Shooting

Event Bumper-Awarding

Motion Infographics

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Multimedia Rate Card

CostSpec Comment

* Minimum agency fee in the event Magia could not achieve agreed KPI for the month

+1000

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Promotion Material ProductionDesign and Sample Product

Custom ID Card Merchandise

Stickering Printing

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CostSpec Comment

* Minimum agency fee in the event Magia could not achieve agreed KPI for the month

+1000

20Promotion Material ProductionDesign and Sample Product

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ConstructionDesign and Sample Product

Pop Up Backdrop

Static Bakdrop

Simple Stage Indoor

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ConstructionDesign and Sample Product

Stage Indoor Stage Outdoor

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Construction Rate Card

CostSpec Comment

* Minimum agency fee in the event Magia could not achieve agreed KPI for the month

Static backdrop +1000

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MultiplexFlexy korea indoor

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Construction Rate Card

CostSpec Comment

* Minimum agency fee in the event Magia could not achieve agreed KPI for the month

+1000

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Event SupportTalent, Musician, MC, Band, etc

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Event SupportShow Management to Manpower

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SNC Case StudySnc Clients and Projects

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Event SupportShow Management to Manpower

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THANK YOU