This information is intended for Cosmetology and Esthetic School Owners/Managers

Only.

Increase Profits and Enrollment At Your School With

NaturaLash 4 Schools™ NaturaLash 4 Schools� Offers Beauty Schools A Way To: Incorporate ASCP Affiliated Online Training and Certification

Offer In-demand Eyelash Extension Certification

Align Your School with an Industry Leader

Provide Affordable, Quality Education To Your Students

School Benefits of NaturaLash 4 Schools�:

Profit from the sale of training and kits

Increase student salon service revenues by offering affordable lashes!

No instructors, inventory or classrooms to manage

Prepare your students for success

Standout from other schools and attract new students

Student Benefits of NaturaLash 4 Schools�:

Great for Resumes

Practice on school salon clients/classmates!

Receive Discounted Rates on kits/training

Prepare your students for success

Real World Job Training

A NaturaLash.com Program

NaturaLash™ Professional Eyelash Extensions

Eyelash Extensions remain one of the hottest trends

in the beauty industry and there are thousands of

lash stylists all over the US. How many of these

stylists has your school trained? Are you profiting

off the sale of lash extension kits, training, or

applications? Are you growing your school with

online courses? Capitalize on the growth of this

service with the NaturaLash 4 Schools� program.

�I teach the advanced classes as well as the basic curriculum. I incorporated the NaturaLash 4 Schools Program and have really been pleased with the student responses to the online curriculum that NaturaLash offers. It is complete with all the categories necessary for eyelash safety, application, general facts, and practical information. It is an excellent tool to utilize an online program for the entire curriculum. It definitely saves me time in the classroom and is an effective way to teach students to master the art of eyelash application. Once again, thank you NaturaLash for all your help and continued support in all aspects of education.� � Kathleen Lamonaca, Cosmetology Instructor

"I loved this class, it changed my life" - Philicia

Jones, FL (Certified Makeup Artist, Completed NL 4.0

April '10)

NaturaLash 4 Schools™

NaturaLash 4 Schools� is an all-inclusive program that provides your school the

ability to Incorporate and Profit from:

Online training

Eyelash extension training and certification

Eyelash Extension Kits (offered at a discounted price to your students)

This unique program can be implemented without the need to hire additional

instructors, invest in product, manage inventory or classroom space, or spend time

developing your own program.

�Beauty professionals and students are paying for

eyelash extension certification outside of school.

Our program offers a way to keep those revenues in

house by providing schools with a hassle free way of

offering and profiting from the training and kits.

The program is managed 100% by NaturaLash so

that all the school has to do is offer the program.�

How does NaturaLash 4 Schools� work?

NaturaLash 4 Schools� is an all inclusive program that allows Cosmetology and

Beauty Schools the ability to profit from Eyelash Extensions Kits and an Online

Eyelash Extension Certification Course using the revolution NaturaLash 4.0 Program.

There is very little work involved and your students (and alumni) will be thrilled

with the opportunity to complete a class online, on their own time, at a discounted

price from what they would pay on NaturaLash.com or anywhere else!

What is NaturaLash 4.0?

NaturaLash 4.0 is a web based eyelash extension

certification course (Click here for more

information). NaturaLash 4.0 is affiliated with

Associated Skincare Professionals which also

means our successful students qualify to receive

liability insurance coverage for eyelash

extensions through ASCP (more information on

this benefit further down the page). NaturaLash

4.0 was launched over two years ago and has

trained thousands of professionals throughout

the globe with a 98% satisfaction rating. CLICK

HERE TO READ TESTIONIALS.

Want to see how the training course works?

Contact us today to schedule a Free Trial!

�Everyone wants thicker, fuller lashes but not

everybody can afford eyelash extensions.

Consumers are going to be thrilled that schools

offer affordable eyelash extensions. An affordable

service like this has the potential to be #1 service

offered by your students in very little time.�

How do schools profit from NaturaLash 4 Schools�? (See potential profits

below)

There are 3 primary ways to profit from this program:

1. With the Alliance Plan, you will receive bonus checks for each one of your

students or alumni who register for the course and purchase a kit. Online

registration sites are included with this plan (Sample website � See Pricing / Plan

Options). Students/Alumni will save $25 - $50 from the professionals price listed

on NaturaLash.com

2. With the Curriculum Plan (Learning Only) you have the ability to train your

student with the 4.0 course and charge a fee. You can also build the fee into your

tuition and add it as a standard course (MSRP: $175 Professional Price. $80 Student

/Alumni Price).

3. This course will teach your students a lucrative service that can be added to

your schools student services. Consumers will be thrilled and the increases in

revenue can be substantial.

�Students will be thrilled to complete this type of

career training in school, online, at an affordable,

discounted price.�

See Nov/Dec. Issue of Skin Deep Magazine

�Luscious Lashes � Eyelash Extensions 101�

Written by Phyl Baker (President/Founder of

NaturaLash)

See more press coverage and articles written by Phyl on

NaturaLash.com

�Nearly all of our past students agreed that Eyelash

Extensions SHOULD BE offered in school and that

they would pay at least $300 for a course like this!�

"Loved the NaturaLash course! Very informative and

detailed! Would recommend to anyone with desire to

pursue a fulfilling and beautiful career" - Shelby

Hensley, CO, (Esthetician Student, Completed NL 4.0

Course October '09)

Benefits of NaturaLash 4 Schools™

Increase Profits � Generate additional revenue from the products and

training.

Lucrative New Service � Add a new revenue generating service to your

school service menu by offering eyelash extensions (your students will love

the hands-on practice). See profit potential below.

No Instructors to Pay and No Inventory � Spend time growing your school,

not managing it.

No Risk � Cancel at anytime. With the Alliance Plan, if you�re not making

money, you�re not paying for it (see promotion below)

Affordable - Your Students and Alumni Will Enjoy the Savings� The

NaturaLash 4 Schools� kit and training prices are discounted for your

students/alumni. (Average savings of $25 - $50) Even more reason to enroll

while in school!

Increase Enrollment � Potential students want this training! Give your

school the competitive advantage of having an online training class and

reputable eyelash extension certification. Potential students will be very

impressed!

Profit From Former Students � Your Alumni are looking for additional

career training. Why not bring them back to the place where they first

started!

21st Century Technology � Online classes are in high demand (see online

training below).

Job Placement � Professional lash extension training looks great on resumes

and service menus!

Align Your School with An Industry Leader � Since 2005 NaturaLash has

become an industry leader for the safest and most effective lash training in

the world. See NaturaLash.com for information on our world-famous

product lines and customer testimonials.

No Additional Work or Instructors to Manage/Train � You can implement

this program within minutes. To create a program like this on your own

would take months or years and cost thousands of dollars.

Quality Education � Thousands of professionals have already benefitted

from the ASCP Affiliated NaturaLash 4.0 certification and with a 98%

customer satisfaction rating, you�ll be proud to offer it at your school.

Flexibility � This program is always available to your students. Use it as an

optional advanced training class, an extra credit course, or add to your

existing curriculum.

Support � The training program is managed 100% by us, for you. Unlimited

phone and email support is provided to you and your students throughout

the experience.

Pricing / Plan Options

Professionals are paying upwards of

$1,000.00 for an eyelash extension courses

outside of the traditional beauty school.

To begin using NaturaLash 4 Schools� you must

first choose a service plan below. If you have

any questions about a plan, please feel free to

contact us: 1-800-644-1297 or

School@NaturaLash.com

Alliance Plan: This plan allows your school to be paid for each of your

students/alumni who is trained through the 4.0 program and purchases a kit. This

plan includes a custom signup webpage which handles all the aspects of the training

process (sign-up, billing, shipping, training, certificates etc.). You simply offer the

course at your school and profit from the usage.

Price: CALL FOR PRICING

Enroll an unlimited number of students!

Earn unlimited cash bonuses

All Students/Alumni eligible for Discounted Kit/Certification Options

All students are eligible for ASCP Affiliated certification

Customized online registration webpage on NaturaLash.com

Unlimited phone/email support

Unlimited use of NaturaLash Logo�s and Artwork

NaturaLash email and flyer templates at no charge

Free listing on NaturaLash.com

*Service plans are billed when you sign up and recur on that date each month. Plans

can be cancelled at anytime with a pro-rated refund.

Alliance Plan bonus structure as follows:

NaturaLash 4 Schools�

Alliance Plan Bonuses # of

Students

(per month)

Bonus check

(per student)

1 -- 4 $50

5--10 $75

11+ $100 (no limit!)

Bonus checks are sent at the end of the monthly billing cycle. The monthly Alliance

Plan Fee can be deducted from these bonus checks.

NO RISK INTRODUCTORY PROMO: We are looking for schools to test this program

for us. Please call for details!

Curriculum Plan (Learning Only): If you only want students to use this

course for informational purposes only (i.e. � part of your curriculum, extra credit,

etc.), select this plan. The MSRP for one student to enroll in NaturaLash 4.0 (w/o

the use of products) has an MSRP of $175 for professionals or $80 for

students/alumni. You can choose to offer the course at the discounted price or add it

to your curriculum and tuition as you see fit. Students will not be eligible to receive

certification with this course unless a kit is purchased.

Price: Option 1: $99.00/month (1-5 Students per Month Access)

Option 2: $199.00/month (6-15 Students per Month Access)

Option 3: $299.00/month (16-30 Students per Month Access)

Option 4: $799.00 One Time Fee (50 Students per Year Access)

Option 5: $1599.00 One Time Fee (100 Students per Year Access)

Option 6: $1799.00 One Time Fee (200 Students per Year Access)

Call for quotes of 30+ students per month or 200+ per year.

All Curriculum Plans include:

3 days access for each student enrolled

Unlimited phone/email support for school and students

Unlimited use of NaturaLash Logo�s and Artwork (for advertising)

Free NaturaLash email and flyer templates

Free listing on NaturaLash.com

Other Options:

With the Alliance Plan you will receive a dedicated URL (webpage) for your students

who want to sign up online (example: www.NaturaLash.com/ABCSchool).

OR

For a one-time setup fee of $20 you can choose a custom URL

(www.ABCSchoolEyelashTraining.com) for your sign-up page ($13 annual fee after

first year).

Sample Webpage (Included With Associate Plan). Click here to view.

NaturaLash 4 Schools� gives beauty schools

a competitive advantage AND has the ability

to generate new revenues. Schools can

show profits from this program in less than

a week.

Potential Profits from Alliance Plan If just one student purchases a kit, performs a full set and touch up, your school

could potentially earn an additional income of $224. And all you had to do is simply

provide this as an option to your students and salon customers!

The chart below shows potential Bonuses from kit/certification sales only

based on a $50/student bonus.

Potential Income from Alliance Plan

# of Students

Trained Per Month Monthly Revenue Yearly Revenue

1 $50.00 $600.00

3 $150.00 $1,800.00

5 $375.00 $4,500.00

7 $525.00 $6,300.00

9 $675.00 $8,100.00

11 $1,100.00 $1,320.00

13 $1,300.00 $15,600.00

Potential Profits from Student Services

"NaturaLash exceeded all expectations I had of an eyelash

extension course! This is the BEST program out there!" - Kendra

Cagle, TX (Beauty School Student, Completed NL 4.0 April '10)

If you�re school has a salon, below are samples profits when NaturaLash Eyelash

Extensions are offered as a student service. We�ll also add your school�s salon to

our Locate a Certified NaturaLash Technician Page for FREE.

Potential Income from NaturaLash Eyelash Extensions as a Student Service

Charging $125 for a full

application $40 Touch-ups

# of Applications per

Month Per Student

Monthly

Revenue

Yearly

Revenue

Monthly

Revenue

Yearly

Revenue

1 $125.00 $1,500.00 $40.00 $480.00

5 $625.00 $7,500.00 $200.00 $2,400.00

10 $1,250.00 $15,000.00 $400.00 $4,800.00

20 $2,500.00 $30,000.00 $800.00 $9,600.00

30 $3,750.00 $45,000.00 $1,200.00 $14,400.00

40 $5,000.00 $60,000.00 $1,600.00 $19,200.00

60 $7,500.00 $90,000.00 $2,400.00 $28,800.00

The average fee for full set of

eyelash extensions is approx.

$200-$350

Touchups are approx. $50 - $125

Product Cost is approx. $5-10

Potential Profits from Curriculum Plan

School is responsible for collecting tuition or fees when using the Curriculum Plan.

Potential Income from Curriculum Plan

Tuition of $150 per student Tuition of $80 per student

# of

students

Monthly

Revenue

Yearly

Revenue

Monthly

Revenue

Yearly

Revenue

1 $150.00 $1,800.00 $80.00 $960.00

5 $750.00 $9,000.00 $400.00 $4,800.00

10 $1,500.00 $18,000.00 $800.00 $9,600.00

15 $2,250.00 $27,000.00 $1,200.00 $14,400.00

20 $3,000.00 $36,000.00 $1,600.00 $19,200.00

25 $3,750.00 $45,000.00 $2,000.00 $24,000.00

30 $4,500.00 $54,000.00 $2,400.00 $28,800.00

�Potential students will love

to hear that your school

offers online training and

eyelash extension

certification.�

Certification / Kit Options for Students Alliance Plan Prices: Cash bonuses are paid out for the sale of either of these

certification kits.

#1 � Mini eLearner Kit AND Certification Course - $300 (Add

$20 for a mannequin head)

(This item sells to professionals on NaturaLash.com for $345. A

SAVINGS of $25 for your students/alumni!)

#2 � Full eLearner Kit AND Certification Course - $480.00 (Add

$20 for a mannequin head)

(This sells to professionals on NaturaLash.com for $525. A

SAVINGS of $25 for your students/alumni!)

Curriculum Plan Prices (Learning Only): #3 � NaturaLash 4.0 Only � MSRP: $175 (professionals) or $80

(students/alumni). School is responsible for collecting

tuition/fees for this course

High Demand For Online Training

�Virtual school enrollment on upward curve� . More�

�Online classes growing in popularity every year� - More�

Online training provides a convenient and

cost effective way to educate your students.

Fortune 500 companies and top universities

around the world have been using it for years

and the DEMAND is only growing stronger.

Potential students are looking for this type of

training! Don�t be left behind.

See For Yourself What Thousands Of

Professionals Already Know.

Contact Us Today To Schedule A Free Trial

Of the 4.0 Training Program.

After Choosing a Service Plan

Alliance Plan:

When you enroll in the Alliance Plan your school will receive a welcome email ,

advertising posters and a dedicated URL (where your students can sign up on their

own, 24 hours a day). We take care of the rest and send you a bonus check at the

end of your billing cycle.

Curriculum Plan - Learning Only:

When you purchase one of the Curriculum Plans, you�ll receive a welcome email

complete with NaturaLash Literature (Customized PDF that can be sent to your

students), a student sign up sheet (see below). Student registration is handled with

a simple registration form (see below) that can be faxed or emailed to NaturaLash.

We take care of the rest and send you a report of who completes the course.

SAMPLE SIGN-UP FORM INCLUDED IN WELCOME KIT

ABC Beauty School Enrollment Form for NaturaLash 4 Schools

(3 days access to course)

Desired Start

Date:

Students First

Name:

Students Last

Name:

Students

Email:

Authorized By:

Your signature

here

�The number of beauty professionals who only offer

eyelash extensions is growing at an enormous rate.

This service has created a whole new economy in

the beauty industry.�

Frequently Asked Questions

What is NaturaLash? NaturaLash� is a world leader in

eyelash extension products and

training. Since 2005 they have

trained thousands of professionals

throughout the globe and developed

dozens of cutting edge products.

NaturaLash owner, Phyllis Baker, is a

Registered Nurse and Licensed

Esthetician with years of eyelash extension experience. She has been interviewed

and featured in numerous publications because of her knowledge in this field. The

introduction of NaturaLash 4 Schools� is an opportunity for schools to align their

program with a major industry leader.

How do our students register for the course?

With the Alliance Plan, you will be given a dedicated webpage where any of your

students/alumni can register (example: www.NaturaLash.com/yourschool). We

handle the billing, shipping, and support throughout the course and send you a

bonus check at the end of your billing cycle.

With the Curriculum Plan, you will be given a simple registration form (see

Curriculum plan) that you fax/email to your NaturaLash rep. Once we have the

registration sheet we take care of the rest (send your students information, log-in

info, etc.) and we�ll send you a report once they�re finished.

Why would students want to enroll in this course through our school?

Every month we certify people who are currently enrolled in beauty school. They are

paying the full professionals price and taking the course on their own time because

it�s not offered at their school.

As a student at a school offering NaturaLash 4 Schools�, they will receive the

products and training at a discounted price. We also recommend offering other in-

house incentives such as extra credit points (depending on requirements in each

state you could also issue credit hours).

Can we offer this course to our alumni?

Yes. In fact, we highly recommend reaching out to your alumni. This is a great way

to stay connected with your past students (they�re looking for additional career

training!). As a NaturaLash 4 Schools� customer, your alumni are also eligible to

receive the same discounted prices as your current students (Why would your alumni

want to take a course anywhere else?). With the Alliance Plan, you will receive cash

bonuses for alumni who sign up through your schools website (provided by

NaturaLash).

How effective is this program at teaching students such an intricate skill?

Based on over 200 actual reviews and interviews from past students, this program

has a 98% customer satisfaction rate. An amazing 97% of NaturaLash 4.0 Certified

Students would agree that their Learning Objectives were met and that they feel like

they can correctly, safely and effectively apply eyelash extensions after completing

this course. Simply put, students don�t just like this program, they LOVE IT! CLICK

HERE TO READ TESTIMONIALS

Do you provide support?

Unlimited phone and email support is provided to you and

any of your students before, throughout, and after the

course with our highly qualified and experienced staff.

Sign-up is easy and you�ll soon find that there really is no

extra work involved with this program.

Are eyelash extension kits required for certification?

Yes. The NaturaLash 4.0 Training course curriculum was developed specifically for

the NaturaLash product line. Certification is proof of training for the NaturaLash

Technique AND use of NaturaLash Products.

What if students don�t want to purchase a kit?

This course can also be used for informational purposes only through the

Curriculum Plan (example: extra credit class) and you can determine and collect the

tuition fees as appropriate for your school.

How can students benefit from the course without a kit?

Students will learn a plethora of information from this course that will only increase

their general knowledge (and chances of passing the state exams). When the

student is ready to purchase a kit (no matter when) as long as you are still a

NaturaLash 4 Schools� Client, you will receive the cash bonuses.

Does this certification qualify

professionals to receive insurance

coverage for eyelash extension

application?

YES! NaturaLash has an affiliation with ASCP (Associated Skincare Professionals -

the nation�s largest professional membership association). Part of ASCP�s business

is providing liability insurance to beauty professionals. After reviewing this course,

ASCP has determined that they will provide insurance coverage for eyelash

extensions to beauty professionals who have received their NaturaLash 4.0

certification. Note: Students must also receive their professional license through the

state board to qualify for coverage.

Register Today!

Register today by calling our toll-free number (1-800-644-1297) or registering

online.

www.NaturaLash.com

Schools@NaturaLash.com

1-800-644-1297

Testimonials Voluntarily Provided by Past NaturaLash 4.0 Students

"I truly enjoyed this class. I was able to stop/start my session at my own pace, plus the

video demos were a HUGE help. I would recommend the eLearner series to all busy

beauty industry professionals seeking a more flexible lash extension training method.

Great job! " - Erin Whitlock, GA (Beauty School Student, Completed NL 4.0 April

'10)

"NaturaLash exceeded all expectations I had of an eyelash extension course! This is the

BEST program out there!" - Kendra Cagle, TX (Beauty School Student, Completed

NL 4.0 April '10)

"This was a very informative class. It was fantastic to learn such a profitable skill at

my own pace, without paying an arm and a leg to do it. Thanks NaturaLash!" -

Tenisha Dotstry, VA (Cosmetology Student, Completed NL 4.0 February '10)

"Thank you NaturaLash! The amount of information, work and care put into creating

this course is considerable and highly appreciated!! This course, NaturaLash 4.0, was

an important addition to my education in Semi-Permanent, individual lash on

individual lash, Eyelash Extension training. Thank you, again, for making this course

available." - Geva Mortenson, IL (Cosmetology Student, Completed NL 4.0 June

'09)

"Quite honestly, I was not expecting much from an online course to learn a skill that is

technique sensitive. However, I was very pleasantly surprised with the manner in

which the training is presented with the use of detailed text, photos and video. This

was perfect for me and a great investment for my business!" - Marilee Mason

(Student at the Colorado School of Paramedical Esthetics. Completed NL 4.0

September '09)

"Love the eyelash course very informative and detailed! Would recommend to anyone

with desire to pursue a fulfilling and beautiful career" - Shelby Hensley, CO,

(Esthetician Student, Completed NL 4.0 Course October '09)