· and continuous improvement; corporate identity management and internal/external communications...

E n g a g e i s p a r t o f H o r n b e a m A s s o c i a t e s

the difference that makes the difference

www.engaging4success.co.uk

E.M. Forster

“One person with passion is better than forty people merely interested.”

01 Engage is part of Hornbeam Associates

Engaging facts

%87What you already know

There’s no doubt about it – these are challenging and uncertain times for the public, private and third sectors alike. Every day brings news of reduced funding, cut-backs and closures. Every business relationship is under pressure. And difficult times demand new ways to respond, adapt and negotiate change.

Looking beyond the known horizonIt’s hard not to feel overwhelmed and disempowered in the current climate. Harder still to see the opportunities and choices that are available. Yes, opportunities and choices. How your organisation responds and the choices it makes during difficult times, determines its strength and resilience for the future. And right now there has never been a better opportunity to invest in the foundation of your organisation – your employees.

The link between employee engagement and organisational sustainability is

well-documented. The need to engaged openly, honestly and regularly with your staff has never been more important and the findings of the 2009 MacLeod Report underline our belief: improved employee engagement drives better performance, improved service quality, value for money and staff retention.

It is the difference that makes the difference.

Engaging mattersEmployee engagement is about passion. Passion for the job you do; passion for the values and the vision of the organisation you work for. It’s the kind of passion that makes someone willingly ‘go the extra mile’.

Engaged employees know where they fit in and how their job contributes to the success of the organisation. They work harder and get a sense of personal satisfaction from what they do. Loyalty to the organisation is a given. Without a doubt, an engaged workforce is your most valuable asset. Why ignore the obvious?

02www.engaging4success.co.uk

Welcome

Engaged employees are

less likely to leave

“The single biggest problem in communication is the illusion that it has taken place.”George Bernard Shaw


The percentage of employees who advocate the companySource: Gallup

Engaging facts

67%vs

engaged

not engaged3%


Developing effective engagement requires clear leadership, good and consistent line management and practices, two-way communication, collaborative working and a demonstrable commitment to personal growth and employee well-being.

Our Circle of Engagement model builds on MacLeod’s insight and offers an integrated and holistic approach to the process of employee engagement. Each quadrant is of equal value and exists in a dynamic relationship with the others. Yet the whole always remains greater than the sum of its parts. Because everything within the quadrants relates to everything around it, a full 360 degree vision of engagement is created.

Leadership that ensures a strong, transparent and explicit organisational culture which gives employees a line of sight between their job and the vision and aims of the organisation.

A belief amongst employees that the organisation lives its values, and that espoused behavioural norms are adhered to, resulting in trust and a sense of integrity.

Engaging managers who offer clarity, appreciation of employees’ efforts and contribution, who treat their people as individuals and who ensure that work is organised efficiently and effectively so that employees feel they are valued, and equipped and supported to do their job.

Employees feeling they are able to voice their ideas and be listened to, both about how they do their job, and in decision-making in their own department, with joint sharing of problems and challenges and a commitment to arrive at joint solutions.

Engaging 4 success

LeadershipIntegrity

Engaging Managers

Employee voice


Here are just some of the ways we can help your organisation:

Our strength lies in our reputation and our breadth of knowledge and experience in the private, public and third sectors (particularly local government and the NHS). We are not just another OD organisation, nor simply employee communications consultants. We do far more than leadership development and talent management. It is our unique positioning that enables us to bring all

of these skills together in a powerful and dynamic service. We will work with you to help you find the solutions that are right for your organisation. There is no ‘one size fits all’ solution: interventions that encourage employee engagement will depend on your organisation, your business strategy, your unique challenges, and of course, your employees.

The engagement of employees involves activity around leadership, management development, career management, performance management, effective team working, employee development and communication.

Leadership Engaging Managers

Employee voice

Integrity

• Executive coaching

• Career management

• Executive team workshops

• Creating/refreshing vision & values

• Creating/refreshing strategic narrative - setting the engagement context

• Developing leaders

• Senior team building

• 360 degree feedback

• Coaching/capacity building


• Management & team leader development

• Developing engagement plan - generating ideas

• Creating communications strategy:

team briefing/intranets/websites/leaflets/newsletters/new media/interactive pdfs/printed materials

• Coaching/listening


• Research - surveys, audits, interviews, focus groups

• Tools for team engagement and communication - interactive: roadshows, workshops, conferences, seminars & team briefing, recruitment process, induction/onboarding

- transactional: intranets/websites/leaflets/newsletters/new media/interactive pdfs/printed materials

• Facilitation/capacity building

• Coaching


• Employer brand

• Employee Value Proposition

• Understanding stakeholder (employees, candidates, customers, suppliers, partners, public) experience -

surveys, audits, interviews, focus groups

• Measuring & evaluating - surveys, audits, interviews, focus groups


“The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.”Bill Gates


The percentage of employees who understand customers’ needs

Engaging facts

70%vs

engaged

not engaged17%

Source: CIPD

08

We offer a unique range of expertise to deliver practical solutions and sustainable improvements to your organisation’s performance. Whilst we are often retained by our clients to provide advice on an ongoing basis, we believe in capacity building, transferring skills and knowledge and facilitating self-sufficiency in our client organisations.

Here’s just a small sample of the organisations our consultants have worked with...

ATM Consulting

The Carers Federation

Citizen’s Advice Bureau

Derby LIFT Co

East Lindsey District Council

FivebyFivePeople

Groundwork

The Institute of Mental Health

Lawtonware

Leicester LINk

National Osteoporosis Society

NHS Leicester City

Nottingham University Hospitals NHS Trust

PERA

Punch Taverns

Romanian Border Police

S A Partners

Sheffield Hallam University

South of England Advocacy Project

TMP Worldwide

University of West of England

Vietnamese Customs

BBC

Bedfordshire Pilgrims Housing Association

Birmingham City Council

Brent Council

Bromsgrove District Council

Derbyshire Police

HBOS

Helping Hands

Hertfordshire County Council

Hertfordshire Police

HSBC

Miele GB

Longhurst Housing Group

NHS Logistics Authority

NHS Nottingham City

NHS Nottinghamshire County

Nottinghamshire Police

RBS

Sanctuary Housing Association

Siemens

West Mercia Police

Westminster City Council

Worcestershire County Council

We know it works!

Our direct clients Our consultants have also worked with


We know how to help organisations get the most from the resources they already have. We have more than 20 years experience of running engagement programmes with a range of organisations in the public, private and third sectors – so we know what we’re doing! Our experienced team includes experts in communications, leadership development, coaching, change management and talented creative designers. We can help you to build effective relationships at every level. We work closely with our clients to design and develop bespoke programmes which work with the organisation’s culture and deliver sustainable improvements.

Kaye has over 20 years experience providing communications and change management solutions through senior in-house and consultancy roles. Having gained a first class degree in sports science and social science, Kaye worked for the UK’s leading human resourcing organisation and since then has continued to focus on employee motivation. She has a passion for bringing the best out of people, teams and organisations.

An employee engagement and change management specialist, she has worked with a range of clients in the public, private and not for profit sectors. She has held senior roles in the public sector and has over 19 years consultancy experience. As director of Communications and Public Relations for a large police force, she showed she is not afraid of a challenge. Prior to this she

was head of Media and Communications for a large acute hospital. She has designed and managed major change programmes with diverse clients including NHS Trusts, local authorities, national charities, and international companies.

Kaye has operated at a national level advising on policy development. She has also undertaken a number of international assignments supporting major change programmes within large complex public administrations in central Europe and Asia.

Kaye is a non executive director of East Midlands Strategic Health Authority and has a masters degree in Human Resources Development. She is an associate of the Leadership Foundation for Higher Education and a visiting lecturer at Sheffield Hallam University.

Carole Appleby is an accredited coach and communications specialist with over 16 years experience in change management, employee communications, reputation management, coaching and development.

Having held a number of senior in-house positions during her 29 years in the NHS, working for a variety of organisations, Carole’s wide experience includes developing and implementing communications strategies to achieve culture change and continuous improvement; corporate identity management and internal/external communications management in complex, multi-site public sector environments.

Carole is a Member of the Chartered Institute of Public Relations. With her background as a head of communications and employee engagement for a national organisation, she has particular expertise in creating strategic solutions that deliver high quality, effective communications to all stakeholder audiences to enhance reputation and build confidence.

Carole is also an accredited coach (Middlesex University) and a Member of the Association for Coaching. She has highly developed people skills and a passion for enabling and empowering individuals and teams to fully realise their inherent potential and maximise their business and operational effectiveness.

Our team

Kaye Burnett

Carole Appleby


Alf is the creative wizard in the team. His experience in the art of communications is extensive with over 25 years in the business producing creative product advertising solutions for major organisations in areas ranging from consumer goods and retailing to automobiles and fashion. His reputation for coming up with innovative ideas and creative concepts that actually deliver results is second to none in the industry.

Alf’s keen attention to detail and quality and his commitment to service excellence have earned him a first-rate reputation among clients and his peers. Over the years he has won many creative awards which has further established his reputation as a

strong conceptual thinker. In recent years, Alf has increasingly applied his creative skills to the complex marketing and advertising issues relating to equal opportunities, promoting diversity and high profile projects for the public sector including the NHS. His approach combines political sensitivity with intellectual rigor and the courage to explore solutions that challenge traditional ways of addressing difficult social problems. Clients have included : Arts Council, England, Severn Trent Water, National Housing Federation, Next, Birmingham City Council, Leicestershire County Council, Bedfordshire Constabulary.

Dawn enjoys an international reputation and is an experienced consultant working with senior teams. She is currently Director for the Governor Development Programme and core member of the team delivering the Top Management Programme for the Leadership Foundation for Higher Education (HE).

She has extensive experience of the HE sector and was a Dean of Faculty for 12 years. In her last role as Executive Dean at Sheffield Hallam University she had overall strategic management responsibility for some 550 staff and a budget of £35 million. Dawn also has considerable experience of the NHS where she specialises in supporting executives in dealing with significant change

projects, as well as executive coaching and facilitating workshops to support strategic change.

Dawn is accredited to use the Margerison and McCann team management and Thomas International development tools. Her particular areas of interests and expertise include executive coaching, governance, leadership, change management and inter-professional education.

Dawn is internationally recognised in her field and is currently Visiting Professor at the University of Chichester, Adjunct Professor at Auckland University of Technology (New Zealand) and Curtin University (Australia).

Alf Douglas

Prof. Dawn Forman

Our team


Jonathan is a communications consultant and former in-house public relations director with 19 years experience in the industry, both as a journalist on local and national newspapers and in various roles within corporate communications.

His in-house communications roles have included ITV and a top 10 UK building society, and more recently, within the NHS in the East Midlands.

Jonathan has considerable expertise in working with senior teams, developing

and implementing strategies to affect behavioural change. His interpersonal skills combined with technical expertise means he is always in demand for his ability to work with individuals and teams at every level of an organisation.

In 2009 he became one of the first professionals in the country to be awarded Chartered Practitioner status with the Chartered Institute of Public Relations (CIPR). He is also an Associate with the National Social Marketing Centre.

Jonathan Cross

Linda is an Organisation Development (OD) practitioner with over twenty years experience of working with organisations to deliver results through people. She was appointed Deputy Director of HR at the Derbyshire Royal Infirmary in 1991 before joining NHS Logistics in 2000 becoming their first Board level HR Director.

As an established consultant, Linda has considerable experience in leadership development, employee engagement, organisational audits and the development of organisational vision and values. She has worked extensively with organisations undergoing transformational change

including downsizing and is experienced in consultation and communication with employees and trade unions, TUPE transfers, and redeployment/redundancy.

Linda is accredited to use the Myers Briggs Type Indicator and particularly enjoys working with teams to help them identify changes that will improve their performance and contribution. She also provides development and performance coaching for individuals.

Linda has a strong track record in delivering results and making things happen, in both OD activity and mainstream HR.

Ann originally trained as a teacher and spent several years in colleges of further education as a lecturer in English, Communication Skills and Drama. For 20 years she worked exclusively in the not-for-profit sector and has a good understanding of the needs and challenges encountered by public and third sector organisations. She was also a trainer with a national charity where she developed and implemented training programmes.

More recently she has worked on employee engagement programmes for a number of clients undergoing organizational change. She has designed and delivered employee engagement surveys, coaching and training

programmes to support team briefing and stakeholder engagement projects.

Ann’s background is full of surprises. She has delivered workshops in personal development and co-ordinated similar workshop events for others. She is a published author of 3 books and has also written and copy edited in-house newsletters for several organisations. Ann is able to motivate, enthuse and inspire. Her particular interest is in developing programmes that fully engage the individual and connect with their deepest values, so that they may realise their full potential.

Linda Garnett

Ann Grimsley

Alison has over 15 years experience in communication and employee engagement consultancy having worked for TMP Worldwide, one of the world’s largest advertising and communications providers, before becoming an independent consultant.

Having started her working life in a District Council in community leisure, she later worked in community arts management in two metropolitan authorities in the North West. She has managed employee development in a local authority and worked on the design and delivery of programmes and courses – some of which were accredited at post-graduate level. Alison then moved into the financial services sector

where she managed a significant merger, the first of many change programmes she has supported across a range of sectors.

As part of her extensive work to improve employee engagement, she has designed and developed innovative team briefing systems, employee opinion surveys, stakeholder engagement events and branding and visioning workshops.

Her more recent portfolio includes branding studies in the health and housing sectors, revision and re-introduction of a key management development tool in the leisure industry, employee engagement workshops and a variety of employee research projects.

Alison Jones


Lance has earned a reputation for his people skills and particular interest in culturally complex organisations where resistance to change is strong, and unlocking that resistance the main challenge. Through his work with FTSE 100 companies Lance has built on his extensive experience of leadership development, coaching and team effectiveness at a senior level. His most recent clients include the BBC, Siemens, Westminster City Council and Brent Council and his focus continues to be building leadership and change capability.

Lance also has coaching and counselling skills in areas such as Emotional Therapy, NLP and Transactional Analysis. He is accredited to run ‘Thinking Style’ psychometric assessments and workshops, and is qualified in Chinese Medicine. Lance is joint business partner in a multi-disciplinary complementary health clinic where he is engaged in NHS funded research into stress related illness.

Lance also lectures at Sheffield Hallam University on subjects such as ‘Strategic Communications in Business’ and ‘group dynamics and teamwork’

Heather is a communications professional with a background in local and business journalism and employee/manager relationships. As a consultant, she specialises in evaluating and suggesting ways of improving the employee experience within organisations – and therefore retention of key personnel.

Originally trained as a journalist she became the youngest editor of a local newspaper in the country at the age of 24. Heather left local newspapers to run the Publications Department of a PR company, supervising the content, design

and production of some 25 titles in English and a variety of foreign languages. She worked for one of the UK’s largest HR and Communications Consultancies for 10 years, leading projects ranging from attitude and awareness surveys, image studies, focus group activity and the development of communication strategies.

As an independent consultant, she has continued to run projects for a variety of public and private sector clients representing diverse industries including manufacturing, health, local government, housing and leisure.

Lance Kearon

Heather Pritchett

Our team

Engage is part of Hornbeam Associates1313

Engaging4Success delivers high quality, cost-effective solutions that will improve staff motivation, morale and understanding of your organisation’s vision. And if you have lost sight of your vision, we’ll help you find it!

For more information or a free consultation, please contact us at:

E: [email protected]

T: 01332 416330



Engage is part of Hornbeam Associates

E: kaye.burnett@hornbeamassociates.co.ukwww.hornbeamassociates.co.uk

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the difference that makes the difference

· and continuous improvement; corporate identity management and internal/external communications...

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