Ancillary TaskDouble Page Spread

Victoria Brocklesby

TV Guide• For my Ancillary text I have decided to create a TV Guide double page spread for

my documentary ‘Teens Vs. Media.’

• I would expect it to be a well anticipated documentary based on the assumption that a variety of ages can observe teenage life as part of cultural transmission and entertainment (Katz and Blumlers Uses and gratification theory 1973) as well as teenagers being able to find personal identity within the documentary due to being a similar age and going through similar problems to those in my documentary. This would provide me with a broad demographic which means that I expect a lot of speculation around the show due to its foreboding popularity.

• Adults/ Parents are the main readers of TV guides and so although my primary documentary demographic is teenagers, I intend to aim my TV Guide at adults because it is more likely that they will be an active part of the Reception Theory (Stuart Hall 1980)as they would actually read the magazine along with the point that adults are the most dominant in a household and stereotypically get control of what is on TV, so aiming my article at them would be more suitable and also allow my primary teenage audience if they either watch television with their parents or hear about the show from their parents. The adults readers would then be opinion leaders as part of the two-step flow theory (Paul Lazarsfeld and Elihu Katz 1955), which would be beneficial in supplementing my documentary with the wide audience I expected.

Victoria Brocklesby

‘What’s on TV’ • ‘What’s on TV’ is a TV guide sold in the UK which is 52p each issue. It contains selections of the best

shows of the upcoming week to come and also contains a TV Listing column as well as interviews with the actors of the shows. It is the 6th best selling TV magazine in the UK, selling 1,083,198 over 6 months in 2013. It is published by a large well known distributor (IPC Media) which sells the worth of 350 million copies of magazines each year. Being a well know distributer, oligopoly and being popular, the magazine has a strong foundation and relationship with the public. This could mean the audience has trust in the magazine and if it is printed that my new documentary will be good, the audience would believe this and therefore watch.

• With this amount of viewers, if I were to advertise my own documentary through ‘What’s on TV’ I would hopefully have a wide range of people who would be more likely to take an interest in my documentary; particularly if it had a double page spread and was a ‘Pick of the day’, which is what I am expecting from my documentary due to ‘Educating Yorkshire’ being in this popular position many times before. Being in the cheaper price range, more people would be able to afford the magazine and therefore be more aware of my documentary which would result in higher ratings. Furthermore, my documentary is based around a working class secondary school, and, taking class into account, if this is the class I expect to predominantly watch my documentary then a more affordable magazine will give me the medium to communicate this.

• Despite ‘What’s on TV’ being linked with ‘Immediate Media’ which is originated from the BBC ‘What’s on TV’ does not pander to a hegemony, which could mean that a varied amount of people with different interests could read about my documentary. Their interest may then be garnered, and they will watch and boost my viewing figures, which would consolidate the documentary’s popularity, justifying why it was given a double page spread.

• The magazine focuses on Reality television and soaps; my documentary would subsequently fit into the bracket of reality and so be suitable for the magazine’s content. Readers of the magazines would presumably be aware of the content of the magazine and so be expecting to read/ want to watch reality shows so I would be aiming at an audience who would actually watch the documentary.

Victoria Brocklesby

What’s on TV demographic• Although What’s on TV does not have a specific demographic, I would assume that the primary

buyers of the magazine are middle aged women/housewives because this is stereotypically the people who watch soaps and day time television, which is what the magazine has a large concentration on. Taking this into consideration, What’s on TV may be an applicable magazine for my article because if the women have teenage children, they can pass on the information swell as possibly being interested themselves as part of surveillance (Katz and Blumler’s 1973) and Cultural Transmission (Val Masterman 1994)

Mother is Active

Information passed on to child

Information is passed onto friends

More publicity for the show

‘What’s on TV’ magazineThis type of TV magazine often do not contain double page spreads but instead small segments of information regarding a show on a variation of television institutes. It uses no form of hegemony with equal distribution of BBC stations, Channel 4 and ITV. The programming most commonly aired is real life/ observational television (much like that of my own documentary) and construed television such as soaps like Coronation Street often given more spacious room for discussion.

Brief introduction to who Stephen Hawking is.

What the documentary is about – who it is going to include (celebrity name dropping)

More of a description of Stephen Hawking.

Quotes from Stephen Hawking about his condition and how love saved him – the key quote.

Personal life (marriage and children) and risk of life

How he managed to overcome this.

Close-up shot of Stephen Hawking to possibly reflect that the documentary revolves around him. The background is, or so I assume, in space because of the Big Bang Theory which Hawking helped create.

It is relevant to the article and Stephen.

Informative language. Serious tone, possibly reflecting the tone of the programme.

Slight use of humour possibly to reflect Hawking’s personality and attract an audience through humour.

Colour contrast – more emphasis on buzzwords

to hook attention.

‘What’s on TV magazine’ – Stephen Hawking•The TV magazine seems to follow Todorov’s (1975) Narrative theory Equilibrium of introducing Stephen Hawking, talking about his struggles, and then how he overcame this. This is what the show is supposedly structured around, so it has created anchorage between the text and show as well as making the content of the article easier to follow by readers.

•It follows what the show will concentrate on and, I believe, gives a way a great deal of the shows content. I would make my article more vague to garner more interest from the public.

•I do, however, like the use of the pictures centring around Hawking’s life as it is image text cohesion. I would use this in my own text and use my 4 main participants in the picture so the audience are more familiar with them and if they watch the documentary recognise them better as part of the Receptionist Theory (Stuart Hall 1980).

•The institution the show is meant to air on is Channel 4, which is also what I expect for my documentary. The tone and style used is formalised and informative, which is beneficial in the sense that the audience will know what they are watching and what they will receive from the show if they watch. However, my documentary contains unintentional humour and the narrator in my documentary is colloquial, therefore I believe it would be more appropriate to also be colloquial on my double page spread for higher anchorage and so the audience get a sense of what tone documentary they would be watching.

•I believe the variation of colours used on the Stephen Hawking article may make my documentary look ‘cheap’ and childish. Although my documentary is not at the high end of sophistication as it is based around a local secondary school, I still believe that it would have a higher status and have more hype revolved around it than to be a ‘filler documentary’.

Victoria Brocklesby

Radio Times• Radio Times is a weekly magazine that is based in Britain. It concentrates on what will be

on TV and Radio in the upcoming week. It is the 7th highest selling TV magazine in Britain and its last circulation figure was 812,543 for January-June 2013.

• It also concentrates on the medium of the radio, so I suspect that it has a more diverse audience interested in both radio and television.

• It was founded by BBC Magazines and because of this I assume that it panders to a hegemony institution. After purchasing the issue, I found that its main concentration was on BBC based shows, which could possibly support my belief.

• In 2011 the magazine was merged to ‘Immediate Media Company’, which ‘Magicalia’ is part of and who specialises in Parenting and Active markets, so I believe that Radio Times is more likely to be aimed at an adult demographic, which is what I would have to aim my double page spread at because if the audience is primarily adults, I would want them to be interested in my article. Also adults are usually the people who regulate what can be watched at home, so if my article appealed to them, they may find the documentary looks interesting and therefore decide to watch it with their families and recommend it, therefore becoming an active member of the text and an active opinion leader as part of the Two Step Flow Theory (Paul Lazarsfeld and Elihu Katz 1955)

Victoria Brocklesby

Doctor Who is usually the cover of Radio Times, which I think reflects hegemony to the BBC. However, it could just concentrate on the most popular programmes (Doctor Who being popular) as most TV magazines do.

Figures• The Christmas issue of the Radio Times is notoriously the best selling issue of the year, and it even has

adverts airing on prime time television advertising its release. Taking this into account, I would want to publish my double page spread in the Christmas Issue of Radio Times for a better chance of more readers resulting in higher ratings. However, my documentary is not based around festivities, which could mean that the people who read my about my documentary would be misled, nor the article fitting.

• Due to my documentary being a series and based around school, it would be more appropriate for my article to be in a September issue because this is when school starts (basis of my documentary) and teenagers may watch it as they find the school equilibrium follows their own daily life, so they are almost on the same school journey as those in the documentary.

• The number of magazines sold in September 2011 were 2,280,000, and as you can see by the graph, earlier months in the year had considerably higher figures and the fluctuation of the magazine gradually decreases.

Despite this, September still includes a substantially higher amount of magazine sales than most months.

If I were to publish my article in a September issue, this is when many television programmes become dormant after the summer, for example ‘Britain's Got Talent’. Due to avoiding this, I would expect higher viewing figures for my documentary as the public would want something to watch. Despite the X-Factor airing at this time of year, this show is purely based around Saturdays and Sundays, and I would expect my documentary to be aired on Thursday (like Educating Yorkshire) as this is a school night and thus suitable for teenagers to watch and relate their day with. I would also expect a 9:00o clock viewing time because these are often the shows with the highest viewing figures since it is ‘prime-time’ television.

Radio Times Demographic

http://www.mediauk.com/magazines/36222/radio-times/readership-figures

Radio Times has a predominantly adult readership, which matches its key demographic based on my observations of the content. In June of 2012, Radio Times was read by 2,222,000 adults and 4.4% of the adult population. Taking this into account, although my documentary revolves around teenagers and therefore I expect teenagers to be the core viewing demographic, I would have to aim my double age spread at adults, more specifically parents, in the hopes that they will be active opinion leaders (Stuart Hall 1980) to their teenage children (daughters) who will then pass this information to their friends and hopefully use the medium of social networking sites as part of Web 2.0 (1999 Darcy DiNucci.)

In terms of gender, I discovered that the most common reader of the Radio Times are females. The largest number of female readers come from the 35 and over margin, who read 1,668,000 (75.1% of the total sales). This is beneficial to my own documentary because as my documentary’s main concentration is make-up and teenage girls, I would thus expect females to take higher interest in reading about a reality programme around this, as well as the stereotype that women are interested in reality television, making my documentary more appealing to this demographic.

As for the class of people who read the Radio Times, 539,000 are from the 3 lower classes of the economy (C2DE) and 1,683,000 are from those in a higher class. My documentary is set in a working class school, which will hopefully be reflected to my audience through their behaviour, so the Radio Times having a large higher class selling figure may not be beneficial to me. This means I will more dependently rely on forms of the Two Step Flow theory (Paul Lazarsfeld and Elihu Katz

1955) and Web 2.0 to (1999 Darcy DiNucci) advertise my documentary to C2DE people and also hope my prediction of those of a higher class wanting to watch my documentary for cultural transmission into a working class school.

What’s on TV Vs. Radio Times

Radio Times What’s on TV The usage of double page spreads is more fitting because I expect my documentary to be a popular reality programme, therefore the hype around it should be subsequent and reflect this. It could also portray the trust that the programme will be a success from the magazine.

Higher selling figures could lead to higher viewing figures; this is the 6th most popular magazine in Britain, beating the Radio Times.

Radio Times is the 7th most popular magazine in Britain with a positive reputation. The audience would be more likely to believe this and so watch the programme. Despite ‘What’s on TV’ having higher selling figures, ‘The Radio Times’ has more of a reputation, it being founded in 1923 and audiences may find it a more trustworthy and quality magazine because of this.

Predominantly working class people purchase this magazine, and my documentary is set n a working class school so this would be relevant.

It only has a brief overview of the programmes, but gives away a lot of the content. This can either be a positive or a negative because people may want to know more before watching the documentary or people may want to know less to avoid ‘spoiling’ the documentary.

The range of ages and classes who read this magazine would result in a variation of people who view my documentary and can receive a certain gratification from this.

Given the key circulation of this magazine comes from middle aged women, and women are what this show revolves around. Having my double page spread in the Radio Times would result in having a suitable audience who would hopefully tell their children about the show.

After scaling the positive and negative factors of each magazine, a peer group of varied ages decided it would be best for me to put my article in The Radio Times because they believed that it would be more fitting due to What’s on TV not containing double page spreads and that my documentary seems like it would be popular and the Radio times usually concentrates on popularity.

The Radio Times had more ambiguity compared to ‘What’s on TV’ and did not give away the content of the show, but instead the premises it is based upon. If I used this technique, I believe that the audience will want to learn more about what the show will contain as well as the characters.

Although the Radio Times does seem to pander to a hegemony, it does include Channel 4 shows, so my documentary would be relevant.Although the magazine is more expensive, it is better quality which I believe would be more important in reflecting the quality of my documentary.

Given the key circulation of this magazine comes from middle aged women, and women are what this show revolves around. Having my double page spread in the Radio Times would result in having a suitable audience who would hopefully tell their children about the show.

Radio Times

Pick of the day specialised section. Used as the heading rather than the actual show’s name.

Anchorage of image and text. The image takes up the majority of the page, possibly because the image is descriptive in what the show is about (they are obviously police detectives). They may also not want to give too much about the show away so decide to condense information to keep the audience interested. It is just meant to be a ‘taste’ of the actual documentary, not the plot.

Constructed image, perhaps reflecting the nature of the show – it is the participatory mode. This does not match my documentary as it is observational, therefore a constructed image wouldn't reflect the content.

Consistently states the day the show will be aired, perhaps to emphasise that the audience should watch.

Persuasive language (adjectives/rhetorics) to interest the reader and persuade them to watch the show. If I were to use this style I would have to aim at adults because they are more likely to be the ones buying a magazine such as ‘Radio Times’ and then passing the information onto teenagers.

Bold/contrasting text which stands out and makes it clear what the important text (actors names)

The Radio Times includes brief segments of ‘Picks of the day’, presumably to give the audience insight as to what to keep an eye out for. If I used my documentary in a ‘Pick of the day’, then I would expect higher levels of interest and anticipation to surround my documentary. However, ‘Pick of the day’ is not a double page spread, so it would not be suited to my article, but some features may benefit my article.

Radio Times

Second person perspective on Heston. Colloquial tone as if the author and Heston they are friends so the author trusts the writer.Personal pronouns to be on a personal level whilst writing. Make the readers more interested if they want to know more about Heston and feel acquainted with the author. First person would not be relevant for me because although I want a colloquial tone to represent school environment, it may be hard to actually get information across if I am too chatty. I would need to find a medium between colloquial and writing too much for the audience to still be interested. Very wordy/ descriptive to emphasise the show more and hook the audiences attention tomorrow. Rhetorics to involve the reader and their opinion. Also humour, possibly connoting the article is meant for a more mature audience. Quotes are also used and give the audience insight to the creator of the show’s opinions and give them a brief insight as to how the star will behave in the documentary depending on the tone of the quotation.

This documentary aired on Channel 4, similarly I expect mine to be on C4 due to most C4 documentaries being observational or mixed documentaries as Channel 4 is infamous for taking risks and making new documentaries which is why I would expect my documentary to be aired on here. Channel 4 is often notorious in TV Guide’s and is often specialised for double page spreads, as seen here. I would expect my documentary to be widely anticipated, much like Educating Yorkshire, because it is the same style and genre that has pulled in mass audiences in the past.

Columns – fragmented so it is easier to read.

Italics – highlight the tone and emphasises words. I may use this on key buzzwords for more emphasis and emotion to my piece.

KID – KITCHEN (buzzwords). Alliteration brought together by colours. Anchorage of colours throughout article. More catchy for the audience.

Sub-heading. Main topic in bold. Personal pronouns. Name of interviewers prominent, perhaps because they are meant to be a well known writer.

Secondary image that is cut out to fit around writing. Not a conventional square. Description of what the image is in a contrasting colour to the suit worn. I would need to use Photoshop. I would have two images to break my information up and add image text cohesion to my work so it is easier to read.

Pull quote – Does not make sense without context so the audience could feel the need to read. The quote stands out and is of importance to the section. It gives the audience a taste of what will be in each column, so I think that I will use this in my double page spread to emphasise what each column will discuss and key information for those who prefer to scan read as it may make them want to read the full article.

Illumination at the start of a new segment/paragraph to clarify the start of a new topic. The colour matches the graphology of the text as a whole.

Side Quote used to link to the image – better description and insight for the audience of what Heston does/who he is with – personal. I would use this on my picture but to let the audience know which participant was which for the readers so it is more clear.

Main image – takes up one page of a double page spread. Construed posed photo/ close-up of Heston because he is the main person of interest, not his show. I would also have an image concentrating on the main participants of my show because they are also the main part of my documentary.Author name is equally important – it is

in the title and also in bold.

Victoria Brocklesby

Victoria Brocklesby

Serious header which is not a play on words as it is not a suitable genre requirement. Although it is effective for this genre, this is not relevant to my own work because with my use of unintentional humour and context of teenagers and make-up, it may be expected of myself to use derogatory humour towards teenagers due to adults being the main demographic of this magazine.

‘Rory Kinnear’ – he is in bold and so could be more important that the rest of the sub header. It concentrates on the stars involved rather than the content of the show. This would be beneficial for me to use because it would allow my show some secrecy of the structure it will follow and so perhaps interest viewers more to watch and find out more about the show.

Context of characters replicating a mini fact file so viewers can absorb the show better as part of the reception theory as they are familiar with main characters.

Consistent red and black theme. These colour connote violence and blood, which is suitable graphology to reflect the genre of the show. I would like to do something similar to this and use black and pink. The pink would represent teenage girls and stereotypes because girls allegedly like the colour pink, and black would represent society’s often blunt concept of teens and media which would create anchorage with the documentary.

Formalised tone possibly to match the style of the show and institution which it airs on (ITV). For my own documentary I would want to be more colloquial as the documentary is not a serious topic such as murder, and humour is reflected in my documentary so using the same tone as my documentary would create anchorage.

The image is the primary part of the text. It establishes who Lord Lucan is and who the 3 primary actors are. The clothing reflects their personality traits and allows the audience insight into what kind of temperaments to expect. I assume a picture is used because, being a mystery/drama, the creator did not want to give away too much about the show and so instead uses an image to indicate what to expect and emphasise mystery. Lord Lucan is framed by the two women, perhaps indicating that he is in power and they are fighting for his love. He is also sat down on what appears to be a thrown and has a mischievous look on his face, possibly indicating he is a murderer. The ambiguity of the image could lead to rhetorical questions which could interest readers to watch. The image says more than text. In my own work I would also use a construed image with facial expressions and objects representing feelings and content. Although my show is observational and so be expected to use an observational photo to correlate with this, being in Radio Times I would expect a more high quality image, and even Educating Yorkshire has a construed image, possibly because they look more polished and sophisticated to match the demographic o The Radio Times.

It gives clarity and gives a blatant indicator to where the text starts.

Facts and statistics about the show’s basis

The writer and date of BAFTA win.

The book the show is loosely based on.

Speculation and interview from channel about the show

Interview with the star.

Structure of writing1.Brief introduction into the inspiration of the show without stating what the show is.2.How this came to inspire the show.3.What the show is going to expose4.More about the inspiration of the show5.Who wrote the show, their experience of writing.6.What the writer has to say about the show7.Controversies of airing the show8.Quote from the institution programming the show9.Interview with a key actor about their thoughts on the show/how they think the audience will enjoy the show.10.Conclude with an overall statement about the show.

I like the style and layout of the double page spread as it has a primary page followed by secondary images with an easy to read layout. I believe that if I used this it would flow in the same chronological and ‘neat ‘order which would make the reception theory easier for my audience.

I would also expect a 9:00pm airing time because it is prime time television and a time relevant to both teenagers and adults as they would (presumably) be awake with any prior work finished and ready to relax. It is explicit language and content barriers are lifted, which would be beneficial because I expect, due to the observation style of my documentary, that explicit language will be used without myself having to cover this.

A 3rd person perspective with no use of personal pronouns. Perhaps the audience is not to be included for more ambiguity of the show – the audience are not meant to be ‘let in’ to the show to gain further curiosity from them, the show being a documentary. I may use this technique in my own article because, although not a mystery, it may intrigue audiences. Saying this, with my show actually giving insight to teenage life and not being a mystery, not including the audience may not be relevant to my own article, therefore I will use personal pronouns.

P

Teens

Vs. Media The new documentary by Victoria Brocklesby based around

teens in a local secondary school and appearance to is causing quite the controversy…

Wednesday, 9pm C4• Talk about the

increase of make-up on girls over the past few years – is it due to media.

• How a new C4 television show has decided to follow this with teenagers and teachers to find out how important media really is Although the show is based around a school, it has 4 main characters to look out for in its first episode.

Terri - 17Poppy - 15

Neve - 19 Mr Gayton- 27

• More information about girls and make-up. The styles they copy.

• Who the documentary has been created by, what accomplishments has this person made.

• Channel 4 show controversy about whether it could be aired – differentiation of opinions of different ages. Statement from Channel 4

• Quote from me about the show.

• Interview with head teacher/ Mr Gayton on his approval of the show, why he thinks it will be good for teenagers to watch.

• Conclude with an overall statement about the show.

Plan

PhotographyDespite Educating Yorkshire (my primary documentary model) being an observational documentary, to advertise the show constructed high quality images were used. I think this was so the personalities of the participants of the show were recognisable, as well as allowing the picture to be more visually interesting. It gives viewers content without giving away too much information as there is no writing on the pictures so facial expression will need to say it all.

Mise-en-scene of holding a calculator and maths book clearly identified as a maths teacher.

Closeness connoting couple behaviour.

Hands in pocket and posture connoting his attitude towards school.

Bleached blonde hair and smile, possibly stereotyping she is obsessed with looks and conforming.

Serious expression representing his attitude as a teacher.

School corridor indicating the environment.

Given that my documentary revolves around 4 main participants, in my picture I shall have these participants up front and in clear focus to clarify this. I have decided that I may have secondary participants (Kyle, Ben Jordan and May) so my picture has more of a school vibe because of all the teenagers around.

This image of a teenager from the series seemingly reflects her interest in her appearance, supported by the styling of her hair being ‘done up’. Looking in the reflection of her phone is stereotypical of teenagers and so teenagers may relate to this and adults may find it humorous (Cultural Transmission Val Masterman 1994)

.

Picture Draft

Terri looking at a magazine reflecting that she is influenced by celebrities and the media and indicates a key part of the documentary (media). Her expression so interest, as if scanning the details of the celebrities she idolises so she can base herself on this.

Wearing popular/ stylish clothing amongst teenagers, possibly indicating her personality to fit in with trends. She is wearing fake tan and heavy make-up, perhaps connoting her dependence on make-up.

Teacher is wearing a formal suit and is taller than the students indicating he is of hierarchy. This is also indicated by how he is positioned at the end as if looking over the students’. I want his arms crossed to convey that he may be frustrated by the students’ concentration on appearance over work. His head is tilted in the direction of the students to represent they are what is making him frustrated. This may act as identity with my adult audience as they might (Utopian Solution theory Dyer 1982) know how he feels if they have teenagers themselves.

Poppy will be looking up into a mirror and checking her appearance. This is a stereotypical teenage pose and also reflects how important teenagers seem to think appearance is. Poppy is at the end so my participant are in chronological order of age, reflecting how the Q&A in my documentary progresses.

Neve is wearing her own style and her facial expression reflects her chilled out personality, her shrug further backing this up. She does not look condescending of other peoples styles, but clearly has her own in contrast to Poppy and Terri, which reflect the numerous opinions and diverse people the show will concentrate on, hopefully garnering more public interest.

Poppy is wearing a school uniform so my audience knows she is the younger main participant.

Set in a stereotypical classroom so the audience is aware of the premise of the show.