ANCILLARY

TASK

THE PROCESS

ALBUM COVER

MOOD BOARD

MOOD BOARD

We directed Hilary to pose similarly to the images of Beyoncé

that we found using the search engine, Google.

In our opinion, she did this well as many of her poses look

like those of Beyoncé.

Additionally, we attempted to do Hilary’s hair and make up

similar to that of Beyoncé.

We felt that the hair style of the image in the bottom right

hand corner looks identical to the image of Beyoncé on the

left of that image

RESEARCH

To get an idea of how to design our

album cover, we looked at examples of

Beyoncé’s album covers and analysed

them. On the next slides, you will be able

to see the examples which we analysed.

When looking at these album cover examples,

we noticed that Beyoncé tends to use a close

up image of her on the front cover and a mid

shot or long shot on the back cover.

This is what inspired us to use a close up

image of Hilary on the front cover and a long

shot of her on the back.

Furthermore, we realised that her poses

change on the front and back

FIRST IDEA

Below is an image of the first album cover that we designed:

ANALYSIS/FEEDBACK

When analysing this design, we felt that it was too busy and

there was too much going on.

We thought that the red background colour was too strong

and that the inside cover, especially, looked too eventful.

As we wanted to create the best album that we could, we

started again but this time using softer colours.

When getting feedback, it was suggested that the colours on

the background of the original image of the front cover

looked better that the red put in place. Therefore, we used

this as our starting point when creating the second album

cover

FRONT IMAGE WITH

ORIGINAL BACKGROUND

In terms of text, we saw that she has

had the name of the album under her

own name on multiple occasions.

Therefore, we used this idea in ours

when deciding on where to place the

text on the front cover.

For the inside of the inside album cover, we wanted to

challenge what Beyoncé normally does. Beyoncé,

again, focuses on herself in the inside album cover.

However, we wanted to go against this because we felt

that it would be a nicer idea to have a picture of the

couple as the main song of this album is ‘Brown Eyes’

and the image of the couple was taken on set.

We thought that this would be a good challenge

because the main songs of Beyoncé’s are usually

those that has a more ‘wild side’ (fast beat), whereas

the main song of this album is a slow, emotional one.

FEEDBACK

Our album cover design:

PRINT ADVERT

RESEARCH

At first, we were confused about how to start our

print advert. Therefore, we looked online for

examples.

However, we found that Beyoncé does not have

many print adverts.

To resolve this problem, we looked at print adverts

of similar artists, Rihanna and Adele.

EXAMPLES:

OUR 3 DESIGNS

FEEDBACK

To decide on which design to go through with, we invited 6 people

who were within the age of our target audience, showed them the

three designs and made them choose which one they preferred.

We asked them to tell us which one grabbed their attention the

most.

We did this because a print advert has to gain their audience’s

attention immediately as it should persuade them to buy the album.

5 of 6 people said that the first design was the one which they

preferred. Therefore, we decided to use this as our final design for

our print advert.

FURTHER IDEAS WHICH WE

HAD:

ANALYSIS OF FINAL IDEA

The red faded block which we have at the bottom of the print

advert was inspired by Rihanna’s print advert. We gained this

affect through using the faded edged eraser tool, increasing

its side and erasing the top block of that layer on Photoshop.

We got the idea to use the front cover on the print advert

from Adele’s print advert