Ancillary task research

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ANCILLARY TASK RESEARCH CHARLIE BARKER CODES AND CONVENTIONS

Transcript of Ancillary task research

ANCILLARY TASK RESEARCH

CHARLIE BARKER

CODES AND CONVENTIONS

BILLBOARD ADVERTISEMENT

The economist, although not regional magazine, is a useful example of effective simplicity being employed to put forward a simple message.

The clear colour scheme corresponds well with the overwhelming theme of the Economist as a business. The red is bold and eye-catching, two ideal qualities used to gain recognition wherever they are situated.

The billboard uses two colours with minimal text. The message is simplistic and universally appealing. It promotes the product on an international scale and highlights its available across the globe by the use of intelligent imagery and a basic slogan.

The location of the Billboard is also extremely important when ensuring it reaches its full advertising potential. The economist billboard is situated inside a tube station in central London where most of its business worker demographic is located.

Billboards are passed by vehicles primarily, therefore they must be short in textual content and visually stimulating. ‘Get a world view, read the Economist’.

BILLBOARD ADVERTISEMENT

The location of the Billboard is also extremely important when ensuring it reaches its full advertising potential. The Time billboard is situated on the side of a high rise building in central New York.

Time magazine is an extremely well established company that has a strong successful history. This enables it to have the financial backing required for consistent billboard advertising in highly populated areas.

It isn’t common for regional magazine’s to use such methods as they are more often than not located in rural areas in which billboard advertising would be a waste.

The clear colour scheme corresponds well with the overwhelming theme Time magazine itself. The red is bold and eye-catching, two ideal qualities used to gain recognition wherever they are situated. The constant use of this colour scheme contributes to the overall brand establishment, in essence creating visual recognition.

The billboard uses two colours with minimal text. The message is intelligent and can be related to by the public (UGT). The expression of opinion through advertisement can prove either extremely useful, or cause a negative perception of the business.

MAGAZINE WEBSITE

• Both Surrey Life and the Broadie magazines share a similar front page structure. The company title is bold and eye-catching helping to establish the brand clearly. In addition to this, a series of dropdown bars are situated toward the top of the welcoming page. Each leads to a different section of the website, areas such as the gallery, upcoming events and sponsors' are featured here.

• Surrey life magazine takes a far more upmarket approach to its design and presentation. The formal font and consistent subtle colour scheme contributes to it’s attractiveness and simplicity.• In the top left corner of the page, links to Surrey Life’s accounts

on various social media formats can be found. This modern features enables the business to be reached, subscribed to and followed across a wide span of sites.

• The use of images is key in the presentation of both magazines. In the case of The Broadie, an image of the most recent edition is placed for advertising purposes. In addition to this, a series of small business adds run down the right side of the page. Local advertisement forms a large percentage of the screen space on the website, and also the page space in the physical magazine. Surrey life on the other hand features a slideshow of pictures that each focus on an individual section of the magazine. This screenshot in particular boasts the local areas finest food and restaurants perhaps indicating that the magazines demographic is more based around the adult middle classes.