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Ancillary Task 2Ben and Emily

+Example 1

Like Ed Sheeran’s poster, this album also is a clear representation of his personality. This personal identify is outlined in both his poster and digipak, with his hair style or colour always being portrayed clearly. Ed Sheeran’s album ‘+’ also follows typical styles to artists in the same genre as him. Artists such as Adele and Ben Howard are both the focus point in their albums. The simplicity shows what the album intends to sell, the artist. Matching the simplicity of the album, the typography isn’t too large on the cover, larger enough to be noticed but not large enough to take away from the impact of the artists face. The back cover is a continuation of the Ed’s personality and identity, followed by a CD that is simple, but clear and as a whole identifiable as an Ed Sheeran product.

+Example 2

OneRepublic’s album native continues with their theme of animals, combined with the use of abstract colours. Again much like their poster, each animal represents different members of the group, continuing with the theme of Indie/ Indie Pop artists having themselves featuring on their album covers. The album name Native came from band member Brent Kutzle , identifying that Native means indigenous to every country, representing how different they are as individuals. With the only similarity between the CD and back Cover to the front being the bold red for the text, they are both completely different. The plain white and text for the back cover and CD is simply to inform the users, making the abstract colours and visuals for the front cover stand out even more. However because the back cover and CD match they are still identifiable as a OneRepublic product.

+Example 3

Bastille’s consistent font is a feature of their albums and posters. The font helps builds an identity for Bastille and is consistently used throughout any media products they produce. The positioning of the text on the front cover draws attention to yet again the artist, Dan Smith in this case, in the centre of the image. The text below and above does not detract from the artist itself, although it would be hard to identify the singer as Dan Smith in the photo. Similarly with the back cover, the text draws the attention to the centre of the photo, there behind the whitewash filter the car headlights (supposedly what the character running would see if they turned around. The CD used matches the colours used on both the front and back cover of the digipak, and continues with the font used by Bastille throughout all their products.

+Inspiration for our products

Ensure both our digipak and poster have clarity, and noticeably go hand in hand, as well as being noticeable as two products that are related to our music video

Ensure again that both match the narrative of our music video, again relatable

The Digipak itself must have the same style throughout, and each different aspect of the Digipak (Front cover, spine, back cover and inside) must blend well

The main character or artist must be present clearly on the front cover, not essential for the inside or back cover