Ancillary Task 2 Regional Magazine

Websites

Mastead – top left of website – first thing the audience sees – anchorage of brand name.

The different page links vary in subject – appeal to wide audience – Surveillance theory/gain knowledge from reading them.

The main section is always on the left hand side at the top / the first place the audience will look – usually the main article within the issue Regular convention of a large image taking up this main section

Advertise offers from within the company – to engage the readers attention – make them feel valued as if the magazine is personally giving them offers.

A sell line / slogan – regular convention of Time out. ‘Your’ – makes reader feel personal towards magazine.

Adverts – this is how the company gain an income as the magazine is free. ‘What to do in London’

uses and grats – surveillance – audience feels like they are gaining knowledge and info from the magazine website.

Uses 2 columns, left hand side is larger and ordered text to keep it neat.Colour scheme / continuity of red, black and white.

Banner / other links – surveillance theory – gives audience extra information

Contact details top right hand corner – so audience can approach the company and feel comfortable.

Uses a grid format to display different links to separate issues/information – images relate to grid and what they are about,

‘Latest’ makes audience feel up to date with what's going on.

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites

Columned images with text on the right hand side – extra information on culture/lifestyle/fashion – surveillance theory

Shows a front cover of an issue – ‘Now’ – makes the audience feel directly spoken to.

House style is very simplistic with lots of images supported by text – colour scheme is a continuation of the magazine, modern with greys and whites

Masthead top left – visible to audience first thing they see

The different page links vary in subject – appeal to wide audience – Surveillance theory/gain knowledge from reading them.

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites

Shows a front cover of an issue – ‘Now’ – makes the audience feel directly spoken to.

3 columns vary in size, with images and lots of text.Extra information ‘eat tonight’ surveillance theory

Competition – attract readers make them want to see the magazine and enter competition

‘Writer profile’ creates personal relationship with magazine for audience – uses and grats.

‘Jobs section’ surveillance theory – extra information for the readerNot a set colour

scheme for website – uses grey and white with orange as feature colour.Messy layout.

Masthead – top centre / bold – first thing audience sees.

The different page links vary in subject – appeal to wide audience – Surveillance theory/gain knowledge from reading them.

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites.

‘Top stories’ keeps audience up to date / surveillance theory.

2 columns – left side is bigger and is largely for images. Very simplistic house style and minimalistic.Colour scheme is black and white with blue being the feature colour.

‘Latest’ keeps audience up to date / surveillance theory.

The main conventions of regional magazine websites are;

- Masthead. Showing the company name / logo.- Links. To other pages and social networking

sites. - Main section. Features largest image and text,

usually the most important - Adverts. How the magazine generate a revenue.

- Offers. Competitions and vouchers for the reader.

Target AudienceAfter researching the websites for regional magazines, It was obvious that its main function was addressing the target audience of the brand, and giving the readers multiple ways to access and read the magazine.The target audience for regional magazine websites usually corresponds with the audience of the magazine.For example, the Absolute website is very minimalistic and modern, targeting a younger audience whose interest lies heavy with fashion. The Canterbury index is for a slightly more older audience than Absolute, whose interests are with culture and scenery rather than fashion.