Ancillary Task 2 – Music AdvertsGEETA GOHIL

There are some heavy convention of a magazine advert incorporated in this advert. First of all, this advert has got a recognisable colour scheme of Black and Gold. These colours are associated with the artist in which the audience can easily recognise with the colours used. The image of the advert is the artist itself in a pose of her hand on the side of her head. The artist has direct eye contact with the camera. She also follows the colour scheme of Black and Gold with Black Lips, nails, and a black outfit and heavy black eye make-up with gold earrings.The black nails, lips, clothing and heavy eye make-up signifies that Jessie J is being rebellious. The top half of the advert is the album cover itself. At the bottom there are details of the album, however there is no information about the release date. In this advert there is no price featured and it’s not common for to be featured. The details at the album is about which type of album is going to be released and singles which are featured. At the bottom, there is a website which is common to have in the advert. The information about which single is featured is also featured, this is to get the audience more interested into the album, as the song is so popular they would know what to expect from the album, this can persuade the audience to purchase the album.The make up is very dark however with the lighting of the image is very bright, in contrast with the ‘Lana Del Rey’ music advert, the make up is quite feminine and elegant with natural lighting as the image is taken outside.

Feminine, light and simple make-up. She is wearing a white blouse in contrast with her simple make-up to make her look more feminine and elegant.Lighting is natural due to the image being an ‘outdoor’ image.

Dark make-up and rebellious look. She is wearing a black top which matches her make-up black colour scheme, making her look tougher. The lighting of the image must have been edited as the image looks like It’s from a studio shoot.

This music magazine advert is simple. This advert has got similar conventions to the ‘Jessie J’ advert however there is extra features – release date featured.The advert has got the image of the album cover art on the advertisement. This probably may be easier for audience to recognise the album when purchasing it, therefore not requiring a small preview image of the album.There is an heavy usage of the artists name, ‘Lana Del Rey’ is capitalised and is across the top of the page. It can be easy for the audience to read clearly on which artist the advert is on about.This advert consists a release date of the album. There is no information about which type of album is going to be released however there is information about which singles will be featured. Underneath that list of single features is the website of the artists where the audience can receive more information about the album, where to purchase one and more. There is a consistent colour scheme of blue and white. The two colours contrast, the artists name is white with a blue background, however the title of the album ‘Born to Die’ is in Blue with a white background. There are 2 types of font used, There is a simple Impact looking font and a floral style fontto add more uniqueness. The image of the artists not a close up compared the previous one. The image is more of a low angle mid shot of the artist who has got direct eye contact to the audience.

This magazine advert is different compared to the two previous magazine adverts. There is no image of the band. The image of the advert is the image of the album itself, once again used to get the audience familiar with what the album will look like. The is a consistent flow of the font, the name of the band, the name of the album and the release date are all in the same font, however as a audience of the advert, I find it difficult to read due to the brightness of the art work. At the bottom there is information about the album itself, however it’s not specific on which type of album it is. ‘Pre-order the album on iTunes and get the new single ‘paradise’ downloaded immediately’. This quote from the advert is a promotional feature which can make audiences potentially pre-order the album just for the sake of the immediate download of the single. Compared to the other two magazine adverts, this magazine advert doesn’t have a website for the audience to visit just in case they want to receive or read up extra information about the album before purchasing/pre-ordering it. There is no consistent colour scheme however the font is White it order for it to be bold and stand out against the bright and bold background.