Ancillary task 2A NEWSPAPER ADVERTISEMENT FOR THE DOCUMENTARY

Disarming Britain

Time & title displayed

Site to get more information: connectivity & interactive media helps people get more involved / informed.

Shading of face shows how this topic isn’t something that’s been ‘bought into the light’

Reveals the emotional state of the subject

Logo of the channel that has made / aired the series

Violent connotationsEven though this ad

isn’t from a newspaper, it is displaying a documentary & shows elements that could be found also in a newspaper ad.The add illustrates the problems that the documentary is trying to capture suggested by the title & creates a sense of hermeneutic tension rather than using buzz words.

Face Off

Poses a question as to engage the audience

Logo of the company making / airing the series

Utilises inanimate objects to illustrate the question asked, displaying elements of the beauty routine for men

Title & time you can watch the series as well as the channel it is presented on

Utilises inanimate objects to illustrate the question asked, displaying elements of the beauty routine for women

This advertisement, also for a channel 4 documentary, poses questions to engage the viewer & uses illustrate to provoke the viewer to think deeper about the question in the bottom left hand corner.

Life After ArmageddonInforms the reader of the content of the page. Informative & easy to navigate

Logo shows channel the program will be shown on

Suggestion that watching this channel will give sustenance. Eye catching tag line.

Contrasting colours make the logo / title stand out. Image clearly stylised based on the reference to ‘Armageddon’ in the title

Advertises title & time show will be shown

Advertisement focuses mainly on the channel & uses the documentary as an lure to make people view their channel & advertises other shows underneath. Uses contrasting colours & texts to make vital information stand out.

Frozen Planet

Uses famous names to attract attention from Attenborough fans.

Displays subject, whales, in their habitat – glimpse into the documentary.

Cold text to illustrate the ‘frozen’ aspect of the documentary relative to the subjects climate.

Tag line, evokes mystery & intrigue

Advertises channel showing documentary

Contorts reality shows a literal frozen planet & works in conjunction with the tagline to create the feeling of something other worldly. Engaging the viewers imagination & creating a sense of hermeneutic tension

This BBC documentary about nature mixes reality with fantasy to try and create intrigue around the subject by using a cold colour schematic in conjunction with real life shots of wildlife. Focus is more on the animals & environment rather than the channel. No display of time or date the program is to be shown.

Codes & Conventions for newspaper ads

o Image based

o Text is usually to give information about time or date. Otherwise it is used to create intrigue within a tagline.

o Usually the channel logo or title are of the most prominence on the page.