Ancillary task 2

Click here to load reader

Embed Size (px)



Transcript of Ancillary task 2


2. DIGITAL PROGRAMMES I AM USING TO CREATE MY ANCILLARY TASKSAdobe Photoshop: is a graphics based editing programme. Iintend to use this for my film poster and magazine because it hasspecific tools to manipulate and edit images such as crop, slice andretouching tools. as before any images are used on a commercialmedia product, Photoshop is used to clean up and enhance theimagery.Adobe In design: can be used to create works such as posters,flyers, brochures, magazines, newspapers and books . Graphicdesigners and production artists are the principal users, creatingand laying out periodical publications, posters, and print media. Iintend to use this program for my film magazine mainly, but Iintend to interlink it with Adobe Photoshop as well as I feel this isthe best program to create a professional, high quality filmmagazine due to its specialized software 3. CREATING MY MAGAZINE IN PHOTOSHOP 1. I wanted my magazine to have a blackbackground as a base, so I used the paintbucket tool and selected a dark blackfrom the swatches tool. Using black willallow me to edit and design mymagazine more easily as I am workingwith layers, so if I delete a layer that Idont like but still want the other layers Iwont lose anything as all the layers areon top of this as a base. I also thinkblack creates a serious, elegant tonewhich is the ambience I am aiming forwithin my magazine. I want my targetaudience to see it as a highquality, prestigious film magazine. 4. CREATING MY MAGAZINE IN PHOTOSHOP 2. I didnt want to forget that Iam creating a magazine so Iadded a generic convention offilm magazines which was to abonus strip. I created a strip atthe bottom of the magazine byusing the line tool andincreasing it to 5px, I thenlooked at my colour scheme andother real film magazines andincorporated one of my coloursinto the magazine which wasred. I did this because I think itis easy way to make mymagazine look colourful withoutusing more than 3colours, using my colour schemewill make my magazine lookcohesive. 5. CREATING MY MAGAZINE IN PHOTOSHOP 3. I then focused on my background. Inmy statement of intent, I didnt want touse a main character as the main imageand I still agree with that idea. So Ichose two film stills from my movie andcropped each of them so both imagestook up half them page. I then used theopacity tool and selected 14% to fade theimage slightly as I didnt want this to bethe main focus of the magazine but stillnoticeable. I did this because I think it isa USP for my magazine, as I could sell itas a special issue or edition, attractingmy target audience. This is one of theways my media products are challengingreal media texts, as no film magazinesuse film stills as their background but Ithink it is a good way to represent myfilm in the magazine. 6. CREATING MY MAGAZINE IN PHOTOSHOP 4. I wanted my magazine to be based on real media texts, so I used one of the magazines from my research which was Empire magazine to give me guidance in creating my font. I liked the fact that they used bold, bright font to for the sell lines/ cover lines. Therefore, I attempted to create the same qualities within my own genre and film. I first used my sketches that I previously used as a base and then used a layer to create the text and enlarged it to a size of 165ptx , because I wanted my font to be bold so that it instantly engages the audiences attention. I then decided after my initial drafts of my designs for the magazines that I would take a risk and move my masthead to the bottom so it looks more like a magazine. 7. CREATING MY MAGAZINE IN PHOTOSHOP 5. The next step was to create 1. 3 my movie strip. Firstly, I. opened a new file, then I had to create a custom preset by putting in a width of 800 pixels and a height of 1080 pixels. Then on my blank image which was white, I changed it to black by using4. the paintbrush tool. I then made a copy of that layer by 2. pressing ctrl + J. Steps to create cinema strip in In design 8. CREATING MY MAGAZINE IN PHOTOSHOP1. 6. I then changed the top layerback to white again by pressingctrl + I. Dragging the top2middle arrow down with thebottom meeting it. I then usedthe free transform tool toheight of 75mm. Thenrepeating the steps again forthe left hand side, only this 3time making it 90%. We knowhave something that looks a 4little like a cinema strip. 9. CREATING MY MAGAZINE IN PHOTOSHOP 7. I have two layers, but I only need on, so I pressed ctrl + E to collapse the two layers together, I then copied and edited it onto another page, thus I have created my base.1 23 4Steps to create cinema strip in In design 10. CREATING MY MAGAZINE IN PHOTOSHOP 8. I then went on to another page, and 1.pasted my cinema strip on there bypressing ctrl+ paste. I then created ablank A4 size canvas by placing asimple gradient onto it so I could seethe strip in a 3d effect. I then editedand pasted two of my cinema strips 2onto the canvas. I then used the selecttool to shuffle the strips over to theside, making sure they were neaterand then I used ctrl + e to merge boththe layers together to make a copy ofthat layer to make a complete film 3strip. Finally I merged the two layerstogether, so that I only had onecomplete layer for the strip, I did thisbecause it would be easier for me tomove the strip as a whole in theediting process. I now have a filmstrip consisting of four cells for four4images. 11. CREATING MY MAGAZINE IN PHOTOSHOP 9. One of the typical2.conventions of a film strip, isthe holes that run along across 1.the sides, which creates it tolook like a piece of film reel, soI has to add that to my filmstrip. I did this by using therubber tool and the clicked onthe brushes and chose asquare brush to create a 4.square hole effect, by using35ptx. I then had to check my 3.brush tip shape so that thespacing between my dotswould be accurate, so I clickedon the brush panel andchanged the spacing to aroundabout 300%. 12. CREATING MY MAGAZINE IN PHOTOSHOP 10. I then used the erasertool, clicking once at the beginningthen again at the end, holding shift tomake a nice straight line of dots withequal spacing between them, bydoing this it achieves a skilledappearance that will reassure myaudience my media products are highquality and proficient. It will alsoconvince them to buy the magazineas they will feel they are getting goodvalue for money. I then repeated theprevious steps, along the bottom ofthe cinema strip. Finally, I had toremove the white sections of the stripso it was transparent. I did this byusing the magic wand tool, clickinginside the white areas making sure allfour sections were selected thenpressing delete. Thus, completing myfilm strip, I then imported it into mymagazine. 13. CREATING MY MAGAZINE IN PHOTOSHOP6. After creating my cinema strip, I then had to add my film stills. I did this by exporting my film stills using frame grabsfrom the timeline on Adobe Premiere. This process enabled me to write a digital image the same resolution as the sourcevideo. To do this I :1. Positioned the play head at the desired frame in a clip or sequence using the Source of Program monitors.2. Clicked the Export Frame button in either window.3. The Export Frame dialog box opens. Gave the clip a unique name such as Sandra and Solyanna Two Shot4. Chose a format from the pop-up menu. I chose the TIFF format as it represents a good balance between file size andimage quality which is imperative as I am using this film stills on my film magazine that should rival commercial products.5. Clicked the Browse button to specify a destination. Navigated to the desired location and clicked Choose.6. Clicked OK to accept the name, format, and destination. Adobe Premiere Pro then exports a frame to my hard drive I thenimported each picture onto one page then I, had four different layers and on each photo, used the free transform tool andmatched it up against the cinema strip to get the correct size, once I got the size, I clicked the tick tool at the top of the pageto place the image, I then used ctrl A to select each image followed by a copy and paste. These steps were repeated for the restof the photos and I then placed the images by chronological order in the cinema strip. I did this because I wanted the framesto fit perfectly within the strip so that it looked professional and tidy, I also thought it would be a good way to tease myaudience and not reveal much of my film at the same time and to also give my magazine a USP so that it would stand outagainst other film competitors.The Export Frame button allows you to export a single frame from the timeline. 14. CREATING MY MAGAZINE IN PHOTOSHOP 4.Steps to create cinema strip in In design 15. CREATING MY MAGAZINE IN PHOTOSHOP 7. Once my font, cinema strip wascompleted, the final thing to focus onbefore I moved the design into In Designwas my masthead. This was the crucialstage to finish. Using my previousdesigns and sketches, I decided to stickwith the American Purpose text, I thinkit suits my publication and the image Iam trying to create as well as stand outand illustrate that this is a magazine nota poster. I used a different layer for thetext, so that if I wanted to change it ormove it around, it wouldnt disturb theother layers. I then choose a neutralwhite which was my original intentionas it is keeping in within my colourscheme, I then choose the font to 160ptfor a bold, clear and obvious font. It wasimportant for the font to stand out, aswhen I looked at real media texts, thefont was only sacrificed for the mainimage and in my previous designs I hadthought about sacrificing it for thecinema strip but I had decided againstas in my case there is no main image soit was imperative it stood out. constructing my masthead and title 16. CREATING MY MAGAZINE IN INDESIGN 1. Once I imported my magazine to In Design, I focusedon creating my strip that would run along the bottom ofmy magazine. I first used the line tool to divide the lowerquarter of the page so I could create a strip, with a closefocus on the size and thickness of the tool I chose, 5 ptx sothat the line was thick enough to draw the attention of theaudience but not too thick to overpower themagazine, then using the swatch tool, I used theeyedropper tool to match the red I had previously usedfor the Bloodline masthead and matched it to the lines, Idid this because I didnt want to have different shades ofred in my magazine, as it would appear to be inconsistentand incompetent. I repeated this step again for the otherline, so I would have two lines to create a strip. Once Ihad created my strip, I then used the text tool to write outsome of the most anticipated film releases of 2012 (withthe guidance of my rulers) using Gabriola 30pt and 15ptxas that text had connotations of elegance and class whichwas some of the qualities that had been signified with myaim of the magazine looking Hollywood "that I hadpreviously stated in my statement of intent, then stickingto my colour scheme I used my swatch tool and chose thesame red for the text and the blocks to separate the films.I think that the colour blocks are a good idea ofemphasising the fact that the magazine is a specialissue, when reading magazines with strips at thebottom, the target audience is more inclined to pick it upas they feel there is more value for money with the extrainformation. 17. CREATING MY MAGAZINE IN INDESIGN 2. My next step was to then focus on the generic featuresof a magazine such as date, issue, website, price etc.Using the text tool I typed out all the above featuresbased on my previous research. For example, based onmy target market research, I found that my customers ortarget audience who usually buy film magazine such asEmpire or Total Film would not pay more than 4.00, sousing this information and I decided to price mymagazine at 3.50, this was a smart move because inorder to attract the majority of the target market I haveto ensure that my price is lower and more affordablethan my competitors whilst giving the samequality, securing their loyalty and repeat purchasing.Following the colour scheme of, white, gold andred, here are the generic features, placed on mymagazine. I then added the skyline, by using the text tooland choosing the font Minion Pro, (choosing white sothat it was apparent against the black background)because it was simple and effortless to read from afarwhich was crucial as the purpose of me creating a skylinewas to highlight to my readers or target audience, thatthere is some sort of attraction inside that is exclusive.Finally, the barcode was added next to the skyline, (which I has created by using the line tool in 2ptx sizesspacing each with a 3.5mm between them and using thetext tool to create my own code name: MM101039496)making it easier to scan in shops and underline thegenre of this media text as a magazine. 18. CREATING MY MAGAZINE IN INDESIGN 3. The final step was to create my cover lines andsell lines. It was imperative that I got thisaccurate because according to my magazineanalysis, it could determine the success of amagazine. Looking back at my initial designsand feedback from my target audience, 75%didnt think the cover lines appeal to my film orthe UK film industry, thus I decided to eachcover line with a close focus on the UK filmindustry and my film, Bloodline. Using the texttool, I decided to use just 3 cover lines and selllines ( my previous designs used more but itresulted in my magazine looking more like aposter with paragraphs) and following a realmedia text as my influence, ( EmpireMagazine), I used my rulers to align and indentthe text so that it was in the form of align rightwhich is a typical convention of all magazinecover lines. To separate each sell line, I haddecided to create dotted lines as a division, I sawthis on Empire magazine and thought it was veryeffective as it was much easier for the audienceor reader to follow the text as each story line wasseparated. I created the cover lines by using theline tool, with a close focus on the thickness andstyle choosing 4ptx , then using the rulers as aguide, placed the dotted lines below each coverline. 19. CREATING MY MAGAZINE IN INDESIGN 4. Finally, my last step was to choose acolour scheme and font and size for the text.I left this stage till last because my magazineis already complete, so by trying out variousfonts, colours I could distinguish and settleon a look that I think will be effective on mytarget audience. Eventually, I settled withLuzSansBook, 24pt. I chose this fontbecause it is stylish and chic which givesconnotations of elegance and class to mymagazine, it also does not make mymagazine amateur. My audience will be ableto read it clearly as well as note it has acertain flair to it. Paying close attention tothe text sizes, I wanted it all in capital lettersbut in lower size so I chose the small capstool which put the captions in smallsizes, this was a good idea as the captionshold significance but I didnt want them tooverpower the main headlines. Finally, Ifollowed my colour scheme by using gold forthe cover lines and white for the captions, Ithink these were the best colours to use theyare lucid with the background making thetext pop out, which was one of my mainworries when considering to use film stills asmy background. 20. FINAL DESIGNBarcode SkylineIssue and priceWebsite & month Cinema stripCover linesand sell linesMovie title Bonus strip