Ancillary task 1 – Magazine Insert – Similar products

Ben and Emily

Example 1 – Ed Sheeran’s poster, produced by Sin City, is advertising his tour in 2011. The whole poster ties in with Sin City’s brand colour scheme, of a black and white sepia tone. The use of the cat also adds a sense of personalisation and matching his quirky persona. The personal aspect is also reinforced by the use of his signature as the title, rather than a standard text title. The alignment of the text and logos are a common theme throughout the Indie pop genre, and is shown again with the next two posters from the same genre.

Example 2 – The style of the One Republic poster is a consistent theme throughout their album covers. The newer albums (below middle and right) use animals as the main focus and characters, more specifically animals that you wouldn’t see in every day life, and are therefore noticeable. Their use of colour is also apparent in all of their posters and album covers, and the colours contrast each other a lot, leading them to standing out.

Example 3 – Bastille’s Dan Smith is in the centre of the shot, with each of the larger titles surrounding him. This draws attention to the lead singer, as well as the title’s, drawing attention away from the production information underneath. The text surrounding an object or person in the middle makes the centre stand out more. The title ‘BASTILLE’ is again consistent through their brand as a whole, posters, CD album covers, EPs, all have the same text style and font that includes the ‘ ‘.

Conventions to match the genre…

All of the posters are examples of similar, or the same genre to our music choice. The consistent theme throughout both the Digipak and Poster we have to create will be apparent clearly. More specifically with the poster, having either the text positioning above or below the centre of the image will be used. Not specifically colour, but all of the examples on the previous slides have contrast in shades, that make certain areas stand out, by using contrasting colour or vibrant colour. This will be used in our poster also. In Ed Sheeran’s poster, he has the cat, that is a personal connection. In our music video, the photo will include either our main character with or without the hat and again with or without the jacket, that both represent different things. Summary: Consistency throughout both Poster and Digipak Vibrancy in colours Personal Identity Contrast in colours