Billboard. The codes and conventions evident on this billboard are a

Masthead, a slogan, a main image and a website at the bottom. The Masthead stands out as it is big white serif font against a plain black background, this means that it stands out a lot more than if it

was to be grey writing. It also says “VOGUE.COM” which is something that people will recognise as it is a well known fashion

brand. The main image is also quite large and simplistic, so it is nothing too complicated for anyone to take in while they are

walking past. The website at the bottom is so that people know where they can go to buy the products. Finally the slogan is quite short and sweet, so not too much for people to read and take in

while they are walking past but something that they will remember.

The target audience for this billboard would be younger people who are interested in fashion or designer brands. The text is

appealing/attracting to it’s target audience as it is quite simplistic and sophisticated which would be something that people may like to associate with fashion. It is also quite modern looking and is for

a popular fashion brand so it will attract younger people.

The institution responsible for creating this text is assumably Vogue.