Ancillary research

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    16-Apr-2017
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Transcript of Ancillary research

Ancillary

Ancillary

We're studying other album covers and websites so we can discover the common conventions of a website and album cover of the indie genre. We will take what we've found from our research and apply it into making our own Digi pack for our artist, however we will not copy the artist as it needs to be original and branded to our artist. This will also help us to discover how the artist has created there image and how we will create an image for our artist.

Synergy

The use of websites, posters and Digi packs are to help promote an artist and help promote their individuality to the audience. It is important that the website is easy to use and find key information and for posters have the most useful information in bold and easy to see. It will also need to include things such as there latest song or album and key theme linking to the bands image. When creating an image for our artist will need to consider these things in making the poster, website or Digi pack

The black keys have gone for a simple and vintage looking website with easy access to all the key information on the website. The website although simple is effective as you can clearly see when the album is released and where to buy it when it does come out. Also the website is clearly linked to the album as the cover image is the background of the website. The website links to the simple convention of the indie genre and is something we would like to use for our artist. We will also use the easy access to Itunes and social networking that is used on this website.

The album cover is again simple yet effective as it gives a vintage feel to the artists which is a convention of the indie genre. The cover has a grainy filter on it which is something we have considered for our artist image as it shows a vintage style. The simplicity is something we will use for our artist as we want her to be relatable to the audience. However unlike the black keys we might want the artist to be on the cover so we can get her face out there as she is a new artist and needs to be recognised. I liked the font used for the album cover as its bold easy to read and again a simple and almost child like font.

The first thing I noticed about the website was the amount options I had at the top of the screen and links to the different parts of the website. I liked this as it made it simple to use also the links to social media is a common convention on all artist websites. Again the website design is basic and is linked to the album cover as the websites got the same colour and font used on the album cover. I also liked the fact the latest video he had made was on the home page making it easy to find and access, this is something we would consider doing for our artist. The colours also have a vintage feel to them, which is something we would want for our artist. This artist has created a vintage image for themselves mainly through there use of colours on the websites and use of font which has a arty feel to it.

The album cover looks like a piece of art from a gallery showing that the artist is quite cultural and something different. However the old look of the album cover links to the indie genre and makes the image hes trying to show clear. I also liked the fact its split it to four different sections with different colours as its adds colours to the album to attract attention as otherwise it would be to dull. For our artist I think we should have a filter on the album cover as well some colour just so its not completely dull for the audience. Its vital for me that the indie genre comes across is the album cover I think a filter and some of the colours used by Gotye would do this.

Regina is most similar to our artist out of the four Im analysing the image she has is off a quirky female indie artist which is along the same thing we want. Her website shows this as it again links to the album cover and is easy to use and has links to the social media sites. This is a common convention of websites also the use of bright colours is good for getting attention of the used. Also shows her as a quirky character through the use of bright colours. However Im not sure this exactly is the image we are going for we want a more serious theme to it as the video we are going to make is not upbeat and therefor our image will be different making her original.

The Album cover has the artist on the cover which is something I think is important for an unknown artist as you need there image to be known. I also like the font used as it looks like a mix of old and new which is what we want for our artist as I want the vintage image to come through but to appeal to a modern audience. It also has good back to the album as its simple but the top part has the back of an audiences heads. This is good and something I havent seen before and originality is something that is important.

MGMT have created a surreal and psychedelic image for themselves this is shown by there opening home page which is multi-coloured and changes colour with the interaction of the user on the website. This could also be to represent to care free attitude which is depicted in the indie genre as people could spend waste a lot of time just messing around on the home page. Also this is by far the most original website because of this feature and immediately will intrigue the audience. This is something we could use for our artist as we want make her original

The Album cover is again trying to be original and different from anything else out there, this is the image which MGMT have created. The album cover does this by the use of random objects within the image however the background does have relevance to the indie genre. The building is a retro clothing store and the vintage look is a common convention. We will use this with our artist as we want her to have a vintage look.

Summary

After looking at these four artists it has helped me to see what a common convention in websites and album covers. It has also helped me to see what sort image we would like for our artist which is a female indie artist but with a more serious theme to her. I also think a grainy filter or vintage colours are needed for showing the image of our artist and is linking to indie genre. Keeping a link between the album and the website is also vital as we want it to be obvious to the viewer the artists image.

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