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How they are conventional for the Horror genre.

Typography –The serif font used for the main title is a traditional font used typically in this genre and has horror connotations. It is placed in the centre of the poster as it is the main focus and key for making it memorable for the audience. The font used looks distorted which is typical for the horror genre and creates a disturbing effect. Below the main title there is tagline which says ‘Once you see him, nothing can save you.’ This is conventional for a horror film as the message is threatening and will interest the audience as its creates enigma and will entice them. The font at the top of the poster is placed conventional to give the audience more information and encourage them to see the film.

Image –The long shot used is unsettling which is typical for a horror film and it is used to show the audience that the characters are distant from the real world. The image doesn’t give much away into the story which makes it seem mysterious and will encourage the audience. The image looks sinister which links with the title and the horror genre. Mise-en-scene: The costume used in the image is dull and looks sinister which again links with the title and genre. The setting of the image is vacant and looks like it is in a basement which again is in a sinister location and hints into what may happen in the film.

Colour – The neutral colours contrast the blood red which connotes death and danger. The grey colour suggests isolation and emotional detachment from the characters.

Layout – The layout is simple and effective. The main heading is placed in the centre and everything else is featured around it. The additional information added to inform the audience is placed at the top and bottom of the page. The spacing of the text and images suggests isolation and the distance from the real world and the paranormal world. They have also used route of the eye which allows the audience to follow the layout and form and to keep their attention. Language – The name of the film

links with the genre and image and creates an odd and creepy connotation. It also portrays danger and death and fear for the audience

Conventions of form – The use of the main title is conventional for a horror film as it tells the audience what it is called and may hint into the storyline or the theme of the film. The tagline is used to entice the audience and draw them in. The blocking bill at the bottom of is conventional as it tells the audience more information without being over powering. The image is placed along the route of the eye and will be one of the first features that the audience look at.

Conventions of genre – The use of children is conventional for a horror film as they are seen as innocent and vulnerable to danger but they are portrayed in an opposite way in horror films. The use of blood and a vacant/mysterious setting is conventional as it suggests death and danger and will interest the audience.

Typography –The sans serif font used for the main title is a traditional font used typically in this genre and has horror connotations. It is aimed at a younger target audience. It is placed in the centre of the poster as it is the main focus and key for making it memorable for the audience. The highlighted font used catches the audiences attention and draws them into the title and this creates a disturbing effect. Below the main title there is tagline which says ‘It’s not the house that’s haunted.’ This is conventional for a horror film as the message is threatening and will interest the audience as its creates enigma and will entice them. The font at the top of the poster is placed conventional to give the audience more information and encourage them to see the film. Colour – The dark colours contrast the blood red which connotes death and danger. The darkness of the image makes it look threatening and sinister. The red used throughout stands out as it is bright compared to the dark colours used and connotes death.

Language – The use of the tagline ‘it’s not the house that’s haunted’ gives information into what the film may be about and is threatening. The house is an everyday setting so the audience may be able to relate. It also creates enigma as the audience will want to know what is haunted and this will encourage them to watch it.

Conventions of form – The use of the main title is conventional for a horror film as it tells the audience what it is called and may hint into the storyline or the theme of the film. The tagline is used to entice the audience and draw them in. The blocking bill at the bottom of is conventional as it tells the audience more information without being over powering. The image is placed along the route of the eye and will be one of the first features that the audience look at.

Image –The mid shot used is unsettling which is typical for a horror film and it is used to show the audience that the characters are distant from the everyday setting. The image gives hints into who may be the haunted character. It is unnerving as the child is usually seen as vulnerable whereas the image makes them look sinister, scary and powerful. Which again links with the title and the horror genre. Mise-en-scene: The costume used in the image is dull and looks sinister which again links with the title and genre. The pyjamas he is wearing makes him seem helpless and vulnerable but his eyes tell a different story.

Layout – The layout is simple and effective. The main heading is placed in the centre and everything else is featured around it. The additional information added to inform the audience is placed at the top and bottom of the page. The spacing of the text and images suggests isolation and the distance from the real world and the paranormal world. They have also used route of the eye which allows the audience to follow the layout and form and to keep their attention. Conventions of genre – The use of children is conventional for a horror film as they are seen as innocent and vulnerable to danger but they are portrayed in an opposite way in horror films. The use of a vacant/mysterious setting is conventional as it suggests death and danger and will interest the audience and that the house is not haunted.

Typography –Sans serif font is used for the fonts in the magazine. Its is a traditional font used typically in this genre and has horror/thiller connotations. It is aimed at a younger target audience. It is placed in the top of the poster as it is the main focus and key for making it memorable for the audience. The colours used catches the audiences attention and draws them into the title and this creates a disturbing effect. Below the main title there is tagline which says ‘He’s cold-blooded , mass-murdering clown!’ This is conventional for a horror film as the message is threatening and will interest the audience as its creates enigma and will entice them. The font at the sides of the poster is placed conventionally to give the audience more information and encourage them to see the film.

Colour – The colours used within this magazine cover relate and link to the image of the joker in the centre. It creates a colour scheme and house style. Language – The use of the tagline ‘He’s cold blooded, mass-murdering clown!’ gives information into what the film may be about and is threatening. It also creates enigma as the audience will want to know what is haunted and this will encourage them to watch it. They use catchy and memorable slogans and headlines to catch the attention of the audience and keep them interested.

Conventions of form – The use of the main title is conventional for a horror film as it tells the audience what it is called and may hint into the storyline or the theme of the film. The tagline is used to entice the audience and draw them in. The side line info is conventional as it tells the audience more information without being over powering. The image is placed along the route of the eye and will be one of the first features that the audience look at. The hot spots catch the audiences eye.

Conventions of genre – They have used various colours and conventions to cater for all genres

Layout – The layout is busy . The main heading is placed in the top and everything else is featured around it. The additional information added to inform the audience is placed at side lines of the page. They have also used route of the eye which allows the audience to follow the layout and form and to keep their attention. They have used the hot spots for information which are clear to the audience and will draw them in.

Image –The mid shot used is unsettling which is typical for a horror film and it is used to show the audience that the characters and setting hints that he might get into. The character looks sinister, scary and powerful. Which again links with the title and the horror genre. Mise-en-scene: The costume used in the image is dull and looks sinister which again links with the title and genre. His clothes link with the title and are darker which connotes danger and mystery.

Image –The long shot used is mysterious which is typical for a thriller film and it is used to show the audience that the characters are enigmatic. The image gives hints into who may be the lead character and the dominant one. It is creates enigma as the audience will want to know more. He is portrayed as sinister, scary and powerful. Which again links with the title and the horror genre. Mise-en-scene: The costume used in the image is dull and looks sinister which again links with the title and genre. The costume he is wearing makes him seem powerful but his eyes tell a different story like he is leading and plotting something. Layout – The layout is simple and effective. The main heading is placed in the centre and everything else is featured around it. The additional information added to inform the audience is placed towards the bottom of the page and at the sides. They have also used route of the eye which allows the audience to follow the layout and form and to keep their attention.

Conventions of genre – The use of children is conventional for a horror film as they are seen as innocent and vulnerable to danger but they are portrayed in an opposite way in horror films. The use of a vacant/mysterious setting is conventional as it suggests death and danger and will interest the audience and that the house is not haunted.

Conventions of form – The use of the main title is conventional for a thriller film as it tells the audience what it is called and may hint into the storyline or the theme of the film. The tagline is used to entice the audience and draw them in. The info at the slide lines of is conventional as it tells the audience more information without being over powering. The image is placed along the route of the eye and will be one of the first features that the audience look at. It is eye-catching.

Language – The use of the tagline ‘inside the ultimate head trip’ gives information into what the film may be about and is exciting. It doesn’t give away hints into the setting which adds mystery. It also creates enigma as the audience will want to know what is happens and this will encourage them to watch it.

Colour – The dark colours contrast the grey and red which connotes danger. The darkness of the image makes it look threatening and sinister. The red used throughout stands out as it is bright compared to the dark colours used could suggest death.

Typography –The sans serif font used for the main title is a traditional font used typically in this genre and has horror/thriller connotations. It is aimed at a younger target audience. It is placed in the centre of the poster as it is the main focus and key for making it memorable for the audience. The title of the magazine is very busy and background links with the theme of the film. It catches the audiences attention and draws them into the title and this creates a thrilling effect. Below the main title there is tagline which says ‘Inside the ultimate head trip.’ This is conventional for a thriller film as the message is exciting and intriguing and will interest the audience as its creates enigma and will entice them. The info at the sides of the poster is placed conventionally to give the audience more information and encourage them to see the film.